Gerard Tannam

Gerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest!