123: Perfect | Deborah Brock and Nua Fertility

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Hey there, I'm Pete Townsend,
and this is money, never sleeps.

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We look inside the minds of
entrepreneurs, and at the

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crossover of startups,
Enterprise Finance, technology

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and Life.
As We Know It, This episode of

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money.
Never sleeps is sponsored by p80

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fintech training partner that
demystifies fintech and digital

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Finance for financial services
professionals on the show.

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This week, we've got Deborah
Brock.

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I am Deborah Brock, and I'm
founder, and CEO of new.

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Naruto see sharing her story on
the origins of new, a fertility

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here in Ireland.
Why it made so much sense to

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adding educational elements in a
community, ethos to the value

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proposition, finding Global
Partners and bringing new a

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fertility to market during the
year.

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That was 2020.
All right here on money.

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Never sleeps.
Why don't you tell us your back

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story?
How you got to this point?

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Connecting the dots really from
your time and nonprofit in the

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educational sector, really up to
founding new of fertility and

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how that happened.
So, I suppose, I guess for me,

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I've always worked with people
and communities.

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So that was my biggest thing.
I study sociology, and then fell

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into education after that.
So, I'm always curious about

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solving problems, such as
sociologists would look at what

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I look at the world.
And people and it was really,

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really, really lucky.
Honestly, my early career I got

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to work with some amazing
communities and People

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supporting them.
So, a lot of our work was around

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poverty and how we can support
people out of poverty, and I

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love this.
I absolutely loved us and I like

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a lot of people.
Well, not like a lot of people,

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but I met my soul mate.
I got married and thought I was

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gonna have a baby and it didn't
happen.

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So and let that didn't happen
was, it was a bit of a shock I

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suddenly got thrown into this
world of infertility, which I

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never knew even existed.
And I suppose from that then

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that onto our own personal.
Her own person story of trying

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for a baby.
So we got the news that we would

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never get pregnant naturally,
and it was delivered like that.

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It was delivered really likely
you won't get pregnant

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naturally.
So we went to the clinic and

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when we mess with different
doctors, we were never actually

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asked what we were doing in our
own life.

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We were never asked a better
lifestyle.

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We weren't asked about smoking
or alcohol or diets and

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nutrition.
It was all very medicalized.

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I was a very passive patient.
Aunt, which used to surprise me

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because I'm coming back quite
vocal about opinions and the

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world and other things.
And I don't mind challenging

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people.
But when it came to the doctor,

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it was like, nope.
They know what's best, you know?

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Yeah, select living in Ireland
for 15 years.

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I have noticed that time again,
where people are like, listen,

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the doctors word is the doctors
were.

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Yeah, they got to be right.
Yeah, we don't question know and

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you would think as well for us
because we've been through three

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failed Cycles, right?
There's this misconception I

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think that We'll have that when
you go through IVF or XE like we

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did that.
You just walk away afterwards

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with a baby.
That's not what happens at all.

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It's such a hard journey.
I think it wasn't really until

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we move clinics that we suddenly
went, hang on a minute, you

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know, the penny dropped that.
We've really big role to play

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in, trying for a baby along with
science, and we met the most

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amazing and Progressive doctor.
And we changed our, our whole

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outlook.
We looked at our nutrition.

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We looked at our lifestyle and
we made substantial changes.

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And because of that, we had a
really successful round and

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we're now blessed with the most
beautiful hul daughter from

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that.
So, I also what I say to people

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is going from a passive patient
and when you've been through

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fertility treatments, people
will save this.

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You suddenly then have a PhD in
fertility, because you go from

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one end of the extreme to the
other.

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And and that is, of course,
through us, you know, researched

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everything.
And I suppose my sister would

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always say about us growing up
that I was nosy, but I actually

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call it that.
I'm just really curious.

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And I like research, like I
absolutely love it, right?

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So I love reading science,
journals research Journal so I

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was constantly doing that anyway
for our own fraternity house

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because I like women dreams of
new research that came out to my

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doctor and say, how do you seen
this?

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What do you think about this?
And she said, and listen and

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basically laugh at me and but it
paid off because I suppose that

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got me really thinking in this
whole world of fertility, and

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fertility, health, and other
people who are going through

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their journey and struggles, and
because my background was in

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community and people and always
wanting to help, Help it just

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naturally led me into thinking
about moving into the spaces and

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entrepreneur.
Like I hear a lot of people

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talking about, oh, you know,
always wanted to own my own

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business and that wasn't for me.
I happened to fall into that

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because I wanted to be able to
support others.

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That's really interesting going
through that experience but this

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natural helpfulness there which
you find that a lot of

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entrepreneurs, right?
That there is a problem to

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solve, you're not the only one
with the problem.

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There's going to be other people
with that problem.

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Me want to help them solve that
problem?

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Yeah, right.
Tell us about the new fertility

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business, how you got it?
Started and kind of what you're

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thinking about in terms of
longer-term vision of the

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business.
Yeah, I mean, I think when it

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one of the biggest things for me
was this aha moment where part

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of my research and reading, I
suddenly stumbled upon the

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microbiome or ice and, and most
people, when they talk hear me

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talking the same, the micro wash
that you're talking about, Good

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Health, you're talking about
vagina microbiome, you're

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talking about what?
Has that got to do with your

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fertility?
Well, it's got a loss to do it,

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actually.
And it's a huge new area of

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research that's up and coming.
And for me, I just got excited.

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I mean, I read it, I read it
this piece that it was you know

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the GI tract is the size of two.
Tennis courts, right to tanks.

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Okay.
Wow.

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And when you get exactly what do
you think of that you suddenly

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go come on.
Of course this has to have an

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effect on your overall health
and wellness but also your

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fertility help.
So to me that was just

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astounding and at the time It's
really great that anyway feeling

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around.
We got a lot of entrepreneurial

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supports through the likes of
Enterprise are islands and and

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the Leo's.
So I approached a I and I

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applied for an innovation
voucher and I'm a goddess and I

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rocked down to Cork to ABC
microbiome.

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So they're one of the biggest
Resource Centers in the world.

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They've got top 10 researchers
when it comes to the microbiome

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and they're just unreal like
amazing.

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So I went into them.
So I think there is this

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connection here between In the
gut, microbiome and fertility.

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Let's start looking at a piece
of death research to hopefully,

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then move into an orange, a
partnership as we went along.

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And that's when it started, then
we started looking at product

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development and that's where
newer for women are first.

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Proprietary product was born.
So essentially we developed it's

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a first-of-its-kind fertility,
supplements for men and women

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who are trying for baby, which
contains vitamins minerals and

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good bacteria.
So, the live bacterial strains

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combined, with the others, So it
is the first of its kind on the

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market at the moment.
Okay.

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You proud of that.
It's my formulation with patent

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pending on us.
Yeah.

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It's been a labor of love to get
to that point when you start

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talking about a prototype,
right, when it's a tech startup

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in you're talking about building
a wireframe and pulling

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together, some slide, we're
making it look like you got

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something there but it's just
images to get people interested

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in what you're doing.
How did you actually come up

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with a prototype of a
supplement?

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When I went through some of the
entrepreneurial programs, a lot

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of them were all Tech as well,
so you can see their process is

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where they were getting to like
a see it.

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Then I'm like, wow.
But I have to have run, like, I

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have to get manufactured.
Now, I have to get a pilot run,

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I have to oh my God, we're how
am I gonna do that?

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You know, that just really led
into that.

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We have to do that.
You know, we weren't like others

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who couldn't be everybody's to
talk about be extremely lean,

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you know and a lot of my Listen,
I'd watched my God, not that.

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What they're doing is easy
because it accidently wasn't,

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but I knew, I had to have a
pilot run.

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I had to have no batch of our
product, so which meant I'm

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going to have to have a lot of
capital to be able to do this,

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but firstly really, to find a
manufacturer who wanted to take

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you on.
When you think about it, the

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time for me, I was approaching
people as an unknown company, a

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startup.
So, new brand new products, the

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product formulation the
potentially hadn't.

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We looked at before and I had to
get them to buy in and then the

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with me so yeah it's a jump,
it's definitely a jump but I can

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hear the determination in your
voice.

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Oh yeah.
In terms of okay, I've got a

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problem to solve.
I want to help others solve it

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as well.
Get what is effectively a

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prototype going and is that just
all right Rock up to a global

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manufacturer Rock up to a
distributor and say hey here's

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the recipe.
You know, can you do this for

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me?
We had a guy.

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Call Dean Klatt on from see golf
couple years ago and he is doing

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golf balls, right reverse
engineering golf balls for

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Supreme performance.
He basically said he found a

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manufacturer.
He had developed a formula for

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golf ball that was going to work
better than anything else and

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said, hey, you know, can you
build this for me?

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And he was all about design and
all about the engineering side

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of it, the scientific side of it
and found someone to actually do

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the building in the
manufacturing of them.

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It is it along those lines that
you've approached it.

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Is this one logic jump too far?
No, you're absolutely right?

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I mean, obviously we had to
working with ABC microbiome at

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the beginning as well.
And looking at the concept of

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the idea and where it's going,
and they did a lot of that death

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research for us prior to that.
But then it really was a case of

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in at the moment for us as well
in Ireland.

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I couldn't get a manufacturing
around so that was the first

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kind of hurdle you'd want to
automatically go to an Irish

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company.
But we couldn't find one here

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because obviously we're dealing
with Life bacterial strains and

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they was in a manufacturing
plant that would have that.

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But also for me is well it
wasn't a case of just choosing a

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manufacturer wanted to choose a
manufacturer that had as a

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research and development is the
heart of them as well that had

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education because that's really
key to what we're trying to do.

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So I wanted to try and align
ourselves with the company that

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was like that and I suppose I,
you know, it sounds funny.

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I know I wanted to align
ourselves, you know, we had

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nothing but go big.
Yeah.

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Well, Look, I hope, you know, I
kept getting told in the

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beginning.
Well gosh, you're going into

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really, really saturated Market
your plate with these big sharks

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big players.
Right now just capturing this

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Non-Stop and it used to drive me
mad to the point where I go.

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Yes, I recognize that there are
lots of players.

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Yes, that I recognize, there are
big sharks, but I am a small

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fish that can swim very, very,
very fast.

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We're going to be okay.
And that was, you see my

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response all the time?
Because, you know, we can

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identify We could adopt we could
do things that large

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organizations couldn't do.
And that was a really big help

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because I think when I
approached and manufacturers and

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I approached a global
manufacturer, I approach to put

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a few of them, it was a case of
picking up the phone and talking

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them.
Through speaking to their

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scientists, the formulation
chemists working with the

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microbiologists going through a
formulation coming back and

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forth, but then getting them to
buy into us.

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You know, I had to show them
that this was so unique.

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Our product is so Different.
It's also in their interest to

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do something slightly different
and because they had never done

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this either.
So they've got, they were

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intrigued and the project kind
of sparked their interest.

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Then obviously from a logical
point of view, they need to look

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at it.
Make sure that we can Finance it

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and we are who we are, you know,
our future production runs are

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going to be there and we can we
can we can manage that and I had

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to sell that to them.
Say yes, we are, we have Global

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ambition.
You know, we are looking

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potentially down the line and to
the Chinese Australian markets.

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So You know, say don't worry,
we're going to be here and then

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I hacked.
It was really a case of making

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sure that I believed myself.
You know, I used to talk myself

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up before every call and I used
to kind of remind myself.

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Look you've done this.
You take the leaf, you left a

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job.
You love you.

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Absolutely love what you're
doing.

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You're well able, they're there.
They're bound to want you.

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Do you think has helped hugely?
Because haven't been on the

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personal Journey, effectively
understanding it from the End,

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customer point of view.
Did that help with those?

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Conversations.
Like you done the research from

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a personal point of view?
So you weren't just someone who

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had come across this potential
opportunity, you understood in

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huge detail which is why they
brought them around to why they

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should work with you.
Yeah it's massively did.

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Yeah I have to say and even from
a manufacturer, I mean one of

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the first things I got back
after our first conversation was

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heated was so energized after a
conversation because your

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passion just runs through, I can
really see where you're going

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with this so they can see this
and everybody keeps telling us

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you know to pass And Brandon and
the really believe in it.

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Because, you know, at the other
end, I am my own consumer and I

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want to be really mindful of
people are going through these

264
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struggles and their Journey.
It isn't easy at all.

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You know you have to be really
careful in what you're doing and

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you can't make promises either
that's to be so certain because

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you know, one of the things I
always said is there isn't a

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magic doctor.
There isn't a magic pill.

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There isn't a magic Clinic
that's going to get you pregnant

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but what there is is being able
to support yourself.

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Be the armed with information
and education, a huge part of

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our business and our company of
what we want to do is Community

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Education and our product
because that's what we really

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truly believe in.
You know like really supporting

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people on their Journey as best
as we can providing with the

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00:13:46,800 --> 00:13:50,000
education information and
supports the third that

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00:13:50,000 --> 00:13:52,700
basically that you're armed and
informed about your fertility

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Health out of 100 couples, 80 of
those will successfully be

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00:13:56,400 --> 00:14:00,800
pregnant after a year so it's
about a 25. 20% chance of

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00:14:00,800 --> 00:14:03,700
getting pregnant in any given
month, if you are a healthy

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00:14:03,800 --> 00:14:06,900
couple.
So it's that window is really,

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00:14:06,900 --> 00:14:10,700
really small, but because I
suppose growing up or your Early

283
00:14:10,700 --> 00:14:13,500
Education and school or even
true throughout your college

284
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life.
We were always told you will get

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pregnant.
If you touch somebody.

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You know, you that that is just
magically happens, you know, so

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00:14:22,400 --> 00:14:25,600
suddenly then, when you actually
tell your body, I'm ready.

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00:14:25,600 --> 00:14:28,000
I want to get pregnant and then
your body goes up there.

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00:14:28,100 --> 00:14:29,600
You're going to have on hand of
these toes.

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00:14:29,700 --> 00:14:32,400
Before you.
So this should just happen, why

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00:14:32,400 --> 00:14:35,300
isn't it?
And I think for me, it's really

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important to be able to do that
and support people to show them

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00:14:38,600 --> 00:14:42,100
that their future for Tennessee.
Because you know, if I had known

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00:14:42,100 --> 00:14:45,400
the issues, we were going to
have at 28 and then obviously,

295
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by the time I was 22, but I did
go through all that treatment

296
00:14:49,000 --> 00:14:51,500
and what it started with my
husband earlier, I would have

297
00:14:51,500 --> 00:14:54,900
known them, the challenges that
we had, but I may act in this

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00:14:54,900 --> 00:14:57,400
vocal that a lot of us still
live in, which is a lovely

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00:14:57,400 --> 00:14:59,600
purple if you can be, but it's
just maybe.

300
00:14:59,700 --> 00:15:03,200
Making sure that you're armed
with that information, you know?

301
00:15:03,200 --> 00:15:07,000
And I always believed that, if
you're informed, you can make

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your choices yourself, right?
You can make ejected choices if

303
00:15:11,400 --> 00:15:13,400
you are informed.
So that's what we want to do.

304
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It near fatality is creating
that space to do that.

305
00:15:16,300 --> 00:15:19,100
I suppose the flip side, maybe
it's a passion project.

306
00:15:19,100 --> 00:15:22,200
Everything is built on your own
experience and and a passion

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00:15:22,200 --> 00:15:25,600
that you put into it.
Have you found then on your

308
00:15:25,600 --> 00:15:28,500
journey then as a founder and
CEO as you've built this and has

309
00:15:28,500 --> 00:15:31,200
that been a detriment of?
At times that kind of passion or

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00:15:31,200 --> 00:15:33,500
have you learned different
skills as you've developed as

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00:15:33,500 --> 00:15:36,300
the entrepreneur then to say,
well actually maybe too much

312
00:15:36,300 --> 00:15:38,300
passion at times, hasn't been
helpful.

313
00:15:39,100 --> 00:15:43,300
Yeah, I've absolutely learned
when to hold back.

314
00:15:43,600 --> 00:15:46,100
Yeah, I think.
But I think that's as an

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00:15:46,100 --> 00:15:48,100
entrepreneur, we all learn those
skills.

316
00:15:48,100 --> 00:15:51,300
I think as you grow along, like
each new Milestone, you hit that

317
00:15:51,300 --> 00:15:56,900
you suddenly grow for the next
stage beyond the Elio funding

318
00:15:57,000 --> 00:16:00,200
and the EI funding.
What has been the Approach that

319
00:16:00,200 --> 00:16:04,500
you've taken to funding new of
fertility beyond the earliest

320
00:16:04,500 --> 00:16:07,000
investments in Grant?
Yeah, I mean, it was like up my

321
00:16:07,000 --> 00:16:10,000
biggest thing I was from the
beginning was and make sure that

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00:16:10,000 --> 00:16:12,000
you get the Leo resources that
are there.

323
00:16:12,000 --> 00:16:14,800
First and foremost, I don't
think people take that as

324
00:16:14,800 --> 00:16:18,500
serious, as they can because
you've got the feasibility G to

325
00:16:18,500 --> 00:16:21,100
the priming ground to this
expansion before you even move

326
00:16:21,100 --> 00:16:22,600
in anywhere, near Enterprise
Ireland.

327
00:16:22,600 --> 00:16:25,900
Because I think a lot of people
forget about the grants, so

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00:16:25,900 --> 00:16:28,400
you're not giving away any
equity and you're still being

329
00:16:28,400 --> 00:16:30,200
able to finance.
Quite well.

330
00:16:30,500 --> 00:16:32,200
So we did that with our
wickedly.

331
00:16:32,200 --> 00:16:34,800
Oh, and they were amazing
amazing to us.

332
00:16:35,200 --> 00:16:38,200
We're on the cusp of of Eli and
HKS.

333
00:16:38,200 --> 00:16:41,300
You so the only life's ones
we've actually got was the to

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00:16:41,300 --> 00:16:42,700
Innovation Ventures at the
beginning.

335
00:16:42,700 --> 00:16:45,500
We haven't touched, okay?
I'll since then, and then on my

336
00:16:45,500 --> 00:16:49,000
own private investment from
ourselves, our personal, and

337
00:16:49,000 --> 00:16:51,400
then it's more nerve-wracking
than through family.

338
00:16:51,400 --> 00:16:54,200
So we haven't done anything yet.
We are they see here?

339
00:16:54,200 --> 00:16:58,100
We're going to embark on our
next kind of funding round, but

340
00:16:58,100 --> 00:17:02,000
we haven't had to be want to do.
Try to get as far as we could

341
00:17:02,000 --> 00:17:03,900
without having to do that.
If that makes sense.

342
00:17:03,900 --> 00:17:08,000
You know, we had the like to be
able to enable us to do that.

343
00:17:08,300 --> 00:17:11,200
I suppose I've got had really
great mentors as well.

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00:17:11,599 --> 00:17:14,300
Along this journey.
I mean again it comes back to me

345
00:17:14,700 --> 00:17:17,400
talking about education but I
really do believe, arming

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00:17:17,400 --> 00:17:21,800
yourself with people around, you
asking them for help and then

347
00:17:21,800 --> 00:17:24,300
learning from them, you know,
not just asking and going away

348
00:17:24,300 --> 00:17:26,599
not doing anything with it,
like, literally really listening

349
00:17:26,599 --> 00:17:27,800
to what these people are telling
you.

350
00:17:27,800 --> 00:17:29,500
They've been on this journey,
they may be over.

351
00:17:29,600 --> 00:17:31,300
Mistakes.
Why am I going to go and make

352
00:17:31,300 --> 00:17:34,600
the same ones?
Absolutely not and the Irish

353
00:17:34,700 --> 00:17:38,800
ecosystem here of entrepreneurs
and people wanting to again it's

354
00:17:38,800 --> 00:17:42,700
that wanting to help and be
helpful is amazing.

355
00:17:42,700 --> 00:17:45,500
Like people aren't have no
problem with you just reach in

356
00:17:45,500 --> 00:17:47,900
Arlington and saying, can I ask,
how did you do this?

357
00:17:47,900 --> 00:17:51,000
I saw you did, maybe grip
crowdfunding or use this could.

358
00:17:51,000 --> 00:17:53,400
What was your experience?
Yeah, no problem.

359
00:17:53,400 --> 00:17:56,800
Let's chat.
You know, so that was really

360
00:17:56,800 --> 00:17:58,400
good.
Are you looking to take further

361
00:17:58,400 --> 00:18:00,800
steps with that?
And how Do you want this to get

362
00:18:01,200 --> 00:18:05,600
pretty big?
Okay, well, pretty big in the

363
00:18:05,600 --> 00:18:07,600
sense of this morning.
I just had a 7 a.m.

364
00:18:07,600 --> 00:18:12,300
Zoom Cole with the distributor
in Australia, who looking at our

365
00:18:12,500 --> 00:18:14,600
growth strategy for China
Australia.

366
00:18:14,600 --> 00:18:19,500
So, so yeah, pretty big.
We need to have to consider, as

367
00:18:19,500 --> 00:18:21,300
well as like, if I take it back
a little bit as well.

368
00:18:21,300 --> 00:18:23,800
Like, we've, we launched last
year.

369
00:18:23,800 --> 00:18:27,300
And obviously, you know, during
the middle of the pandemic, we

370
00:18:27,300 --> 00:18:31,000
were originally supposed to have
Lon Just around April, but we'd

371
00:18:31,000 --> 00:18:34,600
had seen quite a few
manufacturing setbacks, which we

372
00:18:34,600 --> 00:18:36,500
knew were going to happen.
Because I think at the beginning

373
00:18:36,500 --> 00:18:38,900
of this journey, again,
everybody tells you takes twice

374
00:18:38,900 --> 00:18:41,800
as long twice as much.
And I always remember saying to

375
00:18:41,808 --> 00:18:46,000
myself, my dad is a builder and
I always thought, okay, this is

376
00:18:46,000 --> 00:18:50,200
like having a new house project.
They always cost more and they

377
00:18:50,200 --> 00:18:53,100
always take longer.
So, just keep putting that in

378
00:18:53,100 --> 00:18:56,200
your head and you don't get
stressed about us and it sounds

379
00:18:56,200 --> 00:18:58,600
silly, but it did help me.
And it worked for me, I kept

380
00:18:58,600 --> 00:19:00,900
envisioning the With my new, my
new house.

381
00:19:01,300 --> 00:19:04,200
So we ended up then we launched
in August.

382
00:19:04,200 --> 00:19:07,500
So any August of last year and
started selling online.

383
00:19:07,500 --> 00:19:10,000
So we've obviously an e-commerce
website.

384
00:19:10,100 --> 00:19:13,700
And we've been gone from
strength to strength, we secured

385
00:19:13,700 --> 00:19:17,200
our first IVF clinic this week,
which is called first IV.

386
00:19:17,200 --> 00:19:20,500
After a brand new Clinic is
opened with a whole set.

387
00:19:20,500 --> 00:19:24,100
A distribution deal here in
Ireland with Whole Foods.

388
00:19:24,100 --> 00:19:26,000
We have another distribution in
Northern Ireland.

389
00:19:26,000 --> 00:19:28,600
We are in talks, and I would a
UK distributor.

390
00:19:28,700 --> 00:19:30,900
And we've just Set up on Amazon
as well.

391
00:19:30,900 --> 00:19:36,200
So we're kind of pretty busy,
so, I bet, yeah, yeah, and how

392
00:19:36,200 --> 00:19:39,600
many people in the team now?
So now the team has grown to

393
00:19:39,600 --> 00:19:43,000
three full-time staff, members,
and two part-time.

394
00:19:43,600 --> 00:19:48,200
And I think, you know, our team
have to say of everything that's

395
00:19:48,200 --> 00:19:51,700
about this company.
The team is what's holding

396
00:19:51,700 --> 00:19:54,000
together.
It's our infrastructure, I have

397
00:19:54,000 --> 00:19:56,800
the most amazing team.
We work.

398
00:19:56,800 --> 00:20:01,400
Collectively together, we joke.
Like a family, we kill each

399
00:20:01,400 --> 00:20:04,100
other.
We argue, we tease things, eyes,

400
00:20:04,500 --> 00:20:09,200
we joke, we slag each other, but
it works, because we've all got

401
00:20:09,200 --> 00:20:11,800
the same value system.
We've got the same vision of

402
00:20:11,800 --> 00:20:15,100
where we want the company to go.
And we've got the same belief in

403
00:20:15,100 --> 00:20:17,000
education and community and the
product.

404
00:20:17,000 --> 00:20:20,600
So I mean that Mary's and works
and I wouldn't I wouldn't we

405
00:20:20,600 --> 00:20:23,600
wouldn't have anything or where
we've gotten to your like, that

406
00:20:23,600 --> 00:20:26,600
team.
Yeah, it really interesting and

407
00:20:26,600 --> 00:20:29,400
having done that and getting
live during the pandemic.

408
00:20:29,600 --> 00:20:32,300
All right, talk to a lot of
companies were like, well, we

409
00:20:32,300 --> 00:20:35,300
had to shift gears.
We had to talk to people about,

410
00:20:35,300 --> 00:20:37,900
obviously, a different way of
working, when working from home

411
00:20:37,900 --> 00:20:40,900
or working remotely putting
these new tools and processes in

412
00:20:40,900 --> 00:20:45,000
place, but it sounds like
launching right in the middle of

413
00:20:45,000 --> 00:20:47,300
all of this.
That was the status quo.

414
00:20:47,300 --> 00:20:49,500
That's how you did things.
What can you tell us?

415
00:20:49,500 --> 00:20:52,500
How that work?
Yeah, it's like it absolutely is

416
00:20:52,500 --> 00:20:55,200
we've all been working remotely
and obviously, we have a new

417
00:20:55,200 --> 00:20:58,700
hire this year, which is, you
know, the in January and I do

418
00:20:58,700 --> 00:21:02,500
any math.
Hooray me through z or teams,

419
00:21:02,500 --> 00:21:06,000
we've never physically mess.
I had met her in August and

420
00:21:06,000 --> 00:21:08,700
she's dated small bits of
contract work for us and I

421
00:21:08,700 --> 00:21:10,600
remember our first meeting at
the end of it before we

422
00:21:10,600 --> 00:21:12,700
finished, I just said I'm just
letting you know, you're going

423
00:21:12,700 --> 00:21:15,000
to be working for me full-time.
And she's like she laughed.

424
00:21:15,000 --> 00:21:17,300
I said no, no, just just letting
you know you're working for

425
00:21:17,300 --> 00:21:17,900
this.
Yeah.

426
00:21:17,900 --> 00:21:22,000
Because she immediately aligned
with what we were doing, you

427
00:21:22,000 --> 00:21:25,800
know, you an excuse the pun, but
that good feeling about

428
00:21:25,800 --> 00:21:26,600
somebody.
Yeah.

429
00:21:26,700 --> 00:21:29,300
And I think I go with that
always and always have done.

430
00:21:29,600 --> 00:21:31,600
And so, she just fit it in
brilliantly.

431
00:21:31,700 --> 00:21:34,900
But I think the online
translation is I have to say

432
00:21:34,900 --> 00:21:37,200
like for us has been really
amazing because, you know,

433
00:21:37,200 --> 00:21:39,600
before Christmas, we did a
fertility form.

434
00:21:40,100 --> 00:21:43,300
So we brought experts together,
so fertility, doctors

435
00:21:43,300 --> 00:21:47,600
embryologists, reflexologist
acupuncture, cancers, just

436
00:21:47,600 --> 00:21:50,500
everybody and anybody who's in
this space and I think we'd back

437
00:21:50,500 --> 00:21:55,300
45 or so if we were to do that
in a live event or organize it,

438
00:21:55,300 --> 00:21:56,800
it just would never have
happened.

439
00:21:56,900 --> 00:22:01,400
But it organically came together
with all these People on Zoom

440
00:22:01,600 --> 00:22:04,200
really easily, who wanted engage
with each other.

441
00:22:04,200 --> 00:22:06,400
You have to be thinking
constantly about visibility and

442
00:22:06,400 --> 00:22:08,700
credibility.
So they're my two to Mattress

443
00:22:08,700 --> 00:22:10,400
that I just kind of keep going
by.

444
00:22:10,600 --> 00:22:13,300
If like, we're just doing
doesn't drive either of those,

445
00:22:13,300 --> 00:22:15,900
their get dropped, because it's
very quiet time.

446
00:22:16,500 --> 00:22:19,000
And so, for me, that is a lot
about The credibility was always

447
00:22:19,000 --> 00:22:22,000
this to build a Advisory Group
and advisor into.

448
00:22:22,100 --> 00:22:26,500
So we have people who are in
Northern Ireland, the UK,

449
00:22:26,500 --> 00:22:29,400
Australia, Dubai, who can come
together.

450
00:22:29,500 --> 00:22:33,000
Whether to support newer
facility and how tribe forward?

451
00:22:33,100 --> 00:22:36,300
I don't think that would have
happened if we were in the

452
00:22:36,300 --> 00:22:38,800
situation we're in.
Now with that transition to

453
00:22:38,800 --> 00:22:43,700
online working and it's really
being again, another backbone to

454
00:22:43,700 --> 00:22:46,500
what we've been doing.
And I listen to each of those,

455
00:22:46,500 --> 00:22:49,500
those individuals, you know,
because they're the experts.

456
00:22:49,700 --> 00:22:53,600
So my job is to listen to them
and get get that support and

457
00:22:53,600 --> 00:22:57,700
direction.
This episode of money never

458
00:22:57,700 --> 00:23:01,200
sleeps sponsored by p80 fintech
demystifying, fintech and

459
00:23:01,200 --> 00:23:03,500
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460
00:23:04,100 --> 00:23:07,100
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461
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462
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463
00:23:13,200 --> 00:23:16,600
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464
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465
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466
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Go to money, never sleeps. .I e,
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467
00:23:26,300 --> 00:23:32,500
In Tech.
I suppose does it create a

468
00:23:32,500 --> 00:23:36,500
challenge as to how you maybe
look to position this product

469
00:23:36,500 --> 00:23:38,000
because there's all the
different people that you've

470
00:23:38,000 --> 00:23:40,900
mentioned there.
And like I said, when you're

471
00:23:40,900 --> 00:23:43,700
talking about education and
maybe for people who haven't

472
00:23:43,700 --> 00:23:46,100
even thought about the Journey
of getting pregnant and they're

473
00:23:46,100 --> 00:23:48,600
thinking that it's years away.
But actually, you know, maybe

474
00:23:48,600 --> 00:23:51,600
this is a product that is of
benefit to them, well, ahead of

475
00:23:51,600 --> 00:23:54,600
time but there's probably an
immediate need of customers but

476
00:23:54,600 --> 00:23:57,000
then there's customers that
don't Even know, they could be

477
00:23:57,000 --> 00:23:58,300
customers.
Yes.

478
00:23:58,300 --> 00:24:01,100
If you know what I mean, how are
you going to strike that balance

479
00:24:01,100 --> 00:24:04,200
between, how you may be
positioned as a fertility

480
00:24:04,200 --> 00:24:05,400
product?
Versus this?

481
00:24:05,400 --> 00:24:08,500
Could be a real benefit to you
for that time in the future?

482
00:24:08,600 --> 00:24:11,600
Yeah, I mean, I suppose, to
through our marketing efforts

483
00:24:11,600 --> 00:24:13,100
and how we kind of segmented
people.

484
00:24:13,100 --> 00:24:16,500
I see if you hit it on the head,
we how we do this, we put it

485
00:24:16,500 --> 00:24:19,700
into the, are you thinking
planning or trying?

486
00:24:20,100 --> 00:24:22,800
So thinking could be your future
for Tennessee?

487
00:24:22,800 --> 00:24:24,900
So, you're thinking about your
futures for Tennessee, you're

488
00:24:24,900 --> 00:24:27,500
thinking about your health now,
You're thinking about what

489
00:24:27,500 --> 00:24:29,600
that's going to look like and
you being educated around.

490
00:24:29,600 --> 00:24:33,600
And so our messaging and our key
pieces are very different to

491
00:24:33,600 --> 00:24:37,300
each of those customers in those
segments of that make sense and

492
00:24:37,300 --> 00:24:40,200
that helps us.
And I guess, you know, the

493
00:24:40,200 --> 00:24:42,500
immediate people are the ones
where, you know, there is an

494
00:24:42,500 --> 00:24:45,200
initial problem, and they want
to solve, and they're looking

495
00:24:45,200 --> 00:24:49,300
for that solution.
My big thing is and I'm really

496
00:24:49,300 --> 00:24:53,500
passionate about this as and I
go on and on and on about

497
00:24:53,500 --> 00:24:56,100
education, but I really do
believe that.

498
00:24:56,200 --> 00:24:59,400
That there's a bigger role that
can be played from the Irish

499
00:24:59,400 --> 00:25:01,500
government and from the
department and the type of

500
00:25:01,500 --> 00:25:03,600
educational programs that we
have in school.

501
00:25:03,600 --> 00:25:06,700
I just mean, I think we need to
open the conversations wider.

502
00:25:06,700 --> 00:25:08,200
We need to look at the
curriculum.

503
00:25:08,500 --> 00:25:10,900
We need to say guys.
Yeah.

504
00:25:11,000 --> 00:25:14,000
In a classroom of 30, you know,
you're talking about

505
00:25:14,000 --> 00:25:15,800
preventative measures which are
so important.

506
00:25:15,800 --> 00:25:20,000
You're talking about STDs.
So important, I get that.

507
00:25:20,000 --> 00:25:22,300
But you also need to educate
people.

508
00:25:22,300 --> 00:25:25,500
Those 30 people in the class of
potentially, four of them may

509
00:25:25,500 --> 00:25:27,500
have issues.
Future, you know.

510
00:25:27,500 --> 00:25:30,500
Oh yeah.
And for me, I'm really like when

511
00:25:30,500 --> 00:25:33,500
we look at that, there's so much
that we as a company do to

512
00:25:33,500 --> 00:25:35,700
really support that side of the
business.

513
00:25:36,000 --> 00:25:38,400
And I think as well, the other
side, when you look at in

514
00:25:38,400 --> 00:25:43,200
Ireland, we are washed where the
two countries in the EU that

515
00:25:43,200 --> 00:25:46,600
don't provide any fertility
supports for patients.

516
00:25:46,800 --> 00:25:50,900
So if you've been somebody who
has maybe growing up roping,

517
00:25:50,900 --> 00:25:54,100
born had undescended testes
which will affect your sperm

518
00:25:54,100 --> 00:25:56,000
count in the future.
That is a man.

519
00:25:56,200 --> 00:26:00,400
Medical condition, right?
The who defines infertility as a

520
00:26:00,400 --> 00:26:03,900
medical condition or if you've
been through maybe Cancer

521
00:26:03,900 --> 00:26:05,900
Treatments, there are some small
supports there.

522
00:26:05,900 --> 00:26:09,300
But other than that, you are not
entitled to any supports.

523
00:26:09,400 --> 00:26:12,700
So, you know, if you go in
tomorrow for your heart or

524
00:26:12,700 --> 00:26:15,200
anything else, you will get
support through up.

525
00:26:15,200 --> 00:26:18,000
Yeah system, but you don't for
fertility treatment.

526
00:26:18,700 --> 00:26:21,400
Do you see at all?
Because I've seen this with some

527
00:26:21,400 --> 00:26:25,600
of my friends and who shall not
be named but where, you know,

528
00:26:25,600 --> 00:26:30,800
that L pride of of course, I'm
okay, right?

529
00:26:30,800 --> 00:26:35,300
Why wouldn't I be okay, prevents
them from actually embracing a

530
00:26:35,300 --> 00:26:37,100
program or actually figuring
out.

531
00:26:37,100 --> 00:26:39,300
What's going on.
Is that a common Trend?

532
00:26:40,200 --> 00:26:42,800
I'm not sure.
I don't know if it's in the mail

533
00:26:42,800 --> 00:26:44,800
Miss of the masculinity that the
side of it.

534
00:26:44,800 --> 00:26:48,800
I do think there's been a common
Trend up until a few years ago

535
00:26:48,800 --> 00:26:51,600
where it was always the first
thing that even doctors would

536
00:26:51,600 --> 00:26:53,800
say is okay to female
investigations.

537
00:26:53,800 --> 00:26:57,700
You know when that's the mail
came to Parts the issues.

538
00:26:57,800 --> 00:27:01,100
So it wasn't as highlighted or
talk to base but when you look

539
00:27:01,100 --> 00:27:07,900
at it now it is 40%, female, 40
percent male and 20% undiagnosed

540
00:27:08,300 --> 00:27:10,300
rice.
So it is, yeah, I hope so.

541
00:27:10,300 --> 00:27:12,800
So good for Tennessee is equal
for genders.

542
00:27:13,000 --> 00:27:15,400
So this is, this is a serious
issue that's happening.

543
00:27:15,700 --> 00:27:17,800
And I think one of the bigger
things that's been coming down

544
00:27:17,800 --> 00:27:22,000
the line that really I think is
really scary for men is its lot

545
00:27:22,000 --> 00:27:25,500
in the last 40 years, you know
sperm count has dropped by half

546
00:27:25,500 --> 00:27:28,400
by 50%.
Don't I read that recently?

547
00:27:28,400 --> 00:27:30,800
Yeah, I thought I saw it was in
Wired Magazine or something was

548
00:27:30,800 --> 00:27:34,800
very powerful.
Yeah, yeah, I mean, it's that's

549
00:27:34,800 --> 00:27:36,800
the signs written scary enough
to scare people.

550
00:27:36,900 --> 00:27:39,200
You know, you don't want to, you
know, to push people to that,

551
00:27:39,300 --> 00:27:43,000
but it should make you open your
eyes and be a bit more aware of

552
00:27:43,000 --> 00:27:46,200
future, you know.
It did the whole Rod Stewart's

553
00:27:46,200 --> 00:27:50,100
thing, the whole age thing for
men, that doesn't exist, guys,

554
00:27:50,100 --> 00:27:54,500
like it actually, you did, you
do have a biological clock, you

555
00:27:54,500 --> 00:27:56,800
know?
So maybe if she she's, I think

556
00:27:56,800 --> 00:28:00,900
it's that awareness is why I
love being being really aware.

557
00:28:00,900 --> 00:28:02,800
But I mean, last week though is
that, I don't know if you've

558
00:28:02,800 --> 00:28:06,600
comedian and the UK is in a big
campaign around male,

559
00:28:06,600 --> 00:28:08,400
infertility, awareness, and it's
brilliant.

560
00:28:08,400 --> 00:28:10,500
It's gone viral.
People are really talking about

561
00:28:10,500 --> 00:28:12,500
it.
Now there was another show, one

562
00:28:12,500 --> 00:28:15,600
of their love item guys.
I don't know him but he was

563
00:28:15,600 --> 00:28:18,500
doing these pieces around you
know, infertility male side and

564
00:28:18,500 --> 00:28:20,300
fertility that it because his
brother had gone through.

565
00:28:20,300 --> 00:28:23,900
Oh yeah, Chris Hughes and
follow, I follow on it.

566
00:28:26,600 --> 00:28:28,700
It's his highlighting to may be
in order.

567
00:28:28,900 --> 00:28:32,300
Yeah, absolutely may not have
thought about this, you know, so

568
00:28:32,300 --> 00:28:34,600
I think, you know, for us as a
company.

569
00:28:35,100 --> 00:28:39,300
These are all important things
that we have in our head that we

570
00:28:39,300 --> 00:28:41,800
want to be able to do because
they're key drivers.

571
00:28:42,100 --> 00:28:46,500
You know, if you even take out
of the social aspect, what that

572
00:28:46,500 --> 00:28:48,200
I took like.
When I talk about like that and

573
00:28:48,200 --> 00:28:52,100
you bring in the economic
aspects of it, globally, birth

574
00:28:52,100 --> 00:28:54,800
rates are dropping.
And for Tennessee is if it's one

575
00:28:54,800 --> 00:28:56,500
in age couples world.
Wide.

576
00:28:56,500 --> 00:28:58,700
It's the tending towards 1 and 4
and aren't.

577
00:28:58,700 --> 00:29:03,300
It's 1 in 6 in the UK.
Now, that is how is really

578
00:29:03,300 --> 00:29:06,900
shocking numbers and when you
think from even an economic

579
00:29:06,900 --> 00:29:09,700
point of view, I kind of looking
at well, who's going to be here

580
00:29:09,700 --> 00:29:13,300
for us when we get old?
He's, if we don't have that, we

581
00:29:13,300 --> 00:29:15,600
need to start thinking about our
Pocket Edition.

582
00:29:15,900 --> 00:29:19,400
Think about scaling globally,
Deborah, and applying that

583
00:29:19,400 --> 00:29:22,100
educational component to
different geographies, different

584
00:29:22,100 --> 00:29:24,600
markets, adapting that for
different markets.

585
00:29:24,600 --> 00:29:26,000
Yeah, that's going to be a
really interesting.

586
00:29:26,300 --> 00:29:30,100
Challenge to take on, isn't it?
It's definitely going to be very

587
00:29:30,100 --> 00:29:32,900
interesting.
When we look at, you know, in

588
00:29:32,900 --> 00:29:35,200
China in particular, it's a very
different ball game is a very

589
00:29:35,200 --> 00:29:39,100
different beast, but even from
our educational strategy and

590
00:29:39,100 --> 00:29:41,400
proposals, it needs to be
completely different.

591
00:29:41,400 --> 00:29:45,200
I mean, even even like I'm
marketing, there is so different

592
00:29:45,200 --> 00:29:49,200
and how they do things, you
know, in weibo WeChat everything

593
00:29:49,200 --> 00:29:52,800
is is done.
It's just very, very different.

594
00:29:52,800 --> 00:29:55,900
I mean, I remember I think it
was a channel in China.

595
00:29:56,100 --> 00:29:58,700
I don't know how well it did put
it this way, but it was called

596
00:29:58,700 --> 00:30:02,800
fertility UFO.
That will just give you an idea

597
00:30:02,800 --> 00:30:06,000
of the different style of video
marketing and messaging.

598
00:30:06,000 --> 00:30:06,900
Okay?
Yeah.

599
00:30:06,900 --> 00:30:10,000
So so it is interesting that I
think this is well, you know,

600
00:30:10,000 --> 00:30:13,300
you to be really Mindful and
respectful of other cultures to

601
00:30:13,400 --> 00:30:17,000
and that's something that, you
know, really taking on board.

602
00:30:17,000 --> 00:30:19,600
But the likes of saving
Australia are very similar to

603
00:30:19,600 --> 00:30:22,500
our land, which would be
globally similar to our

604
00:30:22,500 --> 00:30:27,100
education system, Australia,
Scotland, and Ireland In my old

605
00:30:27,100 --> 00:30:29,700
work would be where I would have
always looked for good practice

606
00:30:29,700 --> 00:30:34,100
so like looked for an education
or I come based programming.

607
00:30:34,300 --> 00:30:36,500
So in that way, it's good for
us.

608
00:30:37,200 --> 00:30:39,700
Yeah absolutely.
That that cultural parallel does

609
00:30:39,700 --> 00:30:44,100
help it strikes me that you have
more than just a normal kind of

610
00:30:44,100 --> 00:30:46,400
challenge, you know.
Obviously the companies that we

611
00:30:46,400 --> 00:30:48,900
talk to ourselves or even work
with but you have to find

612
00:30:48,900 --> 00:30:52,800
markets where people have been
brought on this journey by their

613
00:30:52,800 --> 00:30:57,200
government or by society as well
as As just trying to find people

614
00:30:57,200 --> 00:30:58,400
who are looking for this
product.

615
00:30:58,900 --> 00:31:03,000
You know, it's probably extra
layers of kind of complexity to,

616
00:31:03,100 --> 00:31:05,200
you know, going into a new
market that many people wouldn't

617
00:31:05,200 --> 00:31:08,100
have to face with it with a
different type of product B.

618
00:31:08,100 --> 00:31:11,400
But I I personally think it's
probably because I put those

619
00:31:11,400 --> 00:31:13,900
layers on because I'm interested
in policy.

620
00:31:14,000 --> 00:31:17,300
I'm interested in what cultures
doing I'm interested in watching

621
00:31:17,300 --> 00:31:18,200
his.
Yeah.

622
00:31:18,800 --> 00:31:21,500
So I have a feeling I have a lot
of that influence when it comes

623
00:31:21,500 --> 00:31:26,000
to those those those pieces but
I think again for us is that

624
00:31:26,100 --> 00:31:29,100
We're not a typical company and
I don't think we ever want to be

625
00:31:29,100 --> 00:31:31,800
a typical company.
You know, we're not just

626
00:31:31,800 --> 00:31:34,600
simplement supplier.
We're not just a fertility

627
00:31:34,600 --> 00:31:38,900
supplement, we want to be
different and it's always been

628
00:31:38,900 --> 00:31:43,300
in that DNA of ours to do that.
And, you know, to drive a Ford

629
00:31:43,300 --> 00:31:46,900
that when we talk about
Community Education, the

630
00:31:46,900 --> 00:31:50,400
products we really believe in
each of those pillars, you know?

631
00:31:50,600 --> 00:31:53,600
And the like I talked about the
research and development early

632
00:31:53,600 --> 00:31:55,900
and not very much, but that's a
really key.

633
00:31:56,100 --> 00:31:59,300
Key core part of us moving
forward and our future

634
00:31:59,300 --> 00:32:03,000
development, to hopefully try be
able to start some clinical

635
00:32:03,000 --> 00:32:05,100
trials, as well.
And that's where I want it

636
00:32:05,100 --> 00:32:08,600
really pushes us into.
And also, look at her own novel

637
00:32:08,600 --> 00:32:11,700
products trains that, you know,
we're developing and going want

638
00:32:11,700 --> 00:32:14,100
to move forward with a PC
microbiome.

639
00:32:14,100 --> 00:32:18,400
That's always been there.
But there's me with my these big

640
00:32:18,400 --> 00:32:24,200
Ambitions Big Ideas.
You still have to crawl before

641
00:32:24,200 --> 00:32:27,400
running a marathon Maybe.
Bunch of a little bed.

642
00:32:27,400 --> 00:32:32,000
I always, you know, I kind of
remind myself and put myself

643
00:32:32,000 --> 00:32:36,000
back into that box, constantly
Visionary thinking the head but

644
00:32:36,000 --> 00:32:39,000
then be very realistic about
where we are as a company.

645
00:32:39,000 --> 00:32:41,800
How we are growing, and how we
do that in a very measured

646
00:32:41,800 --> 00:32:45,700
approach, you know, I'm very
Mindful and for me, that's how

647
00:32:45,900 --> 00:32:50,200
we operate that I presume all of
that, probably Narrows down the

648
00:32:50,200 --> 00:32:52,900
likes of the companies, or the
people that you've been looking

649
00:32:52,900 --> 00:32:55,700
to raise funding from, there's
probably different categories of

650
00:32:55,700 --> 00:32:57,400
part.
Runners that you'd prefer based

651
00:32:57,400 --> 00:33:00,400
on what additional things they
can bring or companies they've

652
00:33:00,400 --> 00:33:03,100
supported in the past.
Yeah I mean I do I absolutely

653
00:33:03,100 --> 00:33:07,100
think you need to find somebody
who's going to add that extra

654
00:33:07,100 --> 00:33:09,300
value to you.
You need somebody he's going to

655
00:33:09,300 --> 00:33:12,000
guide you as well.
I like people who want to work

656
00:33:12,000 --> 00:33:15,000
with us in that mentorship
capacity and that they're

657
00:33:15,000 --> 00:33:17,400
invested in what you're doing.
And they believe in what you're

658
00:33:17,400 --> 00:33:19,500
doing.
I think for us what the

659
00:33:19,500 --> 00:33:22,400
challenge really usually, isn't
you mentioned earlier a lot more

660
00:33:22,400 --> 00:33:24,600
of your maybe people to come on
the podcast.

661
00:33:24,600 --> 00:33:29,200
Have you know, A key businesses
or fin, or SAS or whatever and

662
00:33:29,500 --> 00:33:32,700
we don't fit in any of those
models, you know, and they're

663
00:33:32,700 --> 00:33:36,100
lovely and glossy and not a lot
of people like, maybe

664
00:33:36,100 --> 00:33:39,700
potentially that's new products
and I think as well in the kind

665
00:33:39,700 --> 00:33:42,400
of Health space that were in,
they might get scared.

666
00:33:42,400 --> 00:33:45,400
Also that fertility because all
I do I know nothing about this.

667
00:33:45,400 --> 00:33:48,000
Maybe it's not for me.
I don't think that needs to be

668
00:33:48,000 --> 00:33:51,500
the case actually because you've
got a lot of us who know that

669
00:33:51,500 --> 00:33:55,400
space But he needs additional
pieces that you would bring that

670
00:33:55,400 --> 00:33:57,400
other skills.
It says that we don't have when

671
00:33:57,400 --> 00:34:00,100
you're looking at it,
overlooking an investor somebody

672
00:34:00,100 --> 00:34:03,200
wants to come on as an advisor
or even people who were working

673
00:34:03,200 --> 00:34:05,300
with Dublin.
Big have been amazing for us as

674
00:34:05,300 --> 00:34:07,200
well.
Mention guys are a really great

675
00:34:07,200 --> 00:34:09,300
supports.
You want to make sure that

676
00:34:09,300 --> 00:34:12,800
they're the fish for you, but
that their skill set is

677
00:34:12,800 --> 00:34:15,500
something I don't have that.
I can absolutely learn from

678
00:34:15,500 --> 00:34:17,600
because if you don't have them
all.

679
00:34:17,800 --> 00:34:21,500
So I be looking for somebody who
really adds value to us and it

680
00:34:21,500 --> 00:34:23,100
where I see the gaps in our
team.

681
00:34:23,100 --> 00:34:25,000
Yeah, absolutely.
And I think, you know, in

682
00:34:25,000 --> 00:34:28,300
Ireland were lucky That we have
here, this med, tech Community,

683
00:34:28,300 --> 00:34:32,300
this life sciences community on
the investor side that are

684
00:34:32,300 --> 00:34:33,800
heading up.
Some of the Angel investment

685
00:34:33,800 --> 00:34:38,400
syndicates and I've been looking
deeply at that sector over the

686
00:34:38,400 --> 00:34:41,199
last six weeks or so to try to
get my head around it.

687
00:34:41,199 --> 00:34:45,800
In terms of how angels are
investing and what frequency are

688
00:34:45,800 --> 00:34:48,199
they investing in Ireland?
How many deals are they doing

689
00:34:48,199 --> 00:34:49,500
per year?
Yes, right.

690
00:34:49,500 --> 00:34:52,500
To try to figure out that whole
side of it and I think they're

691
00:34:52,500 --> 00:34:55,100
there's going to be some
interested folks when you want

692
00:34:55,100 --> 00:34:56,500
to get that.
Moving.

693
00:34:56,699 --> 00:34:58,900
Like you said, it's not just
about writing a check.

694
00:34:59,000 --> 00:35:02,100
It's about, there's this natural
helpfulness, believe it or not,

695
00:35:02,100 --> 00:35:03,600
that angel investors have as
well.

696
00:35:03,600 --> 00:35:05,700
Yes, right.
And they want to be able to do

697
00:35:05,700 --> 00:35:07,400
something.
We had Chris Adams, back on the

698
00:35:07,400 --> 00:35:12,400
show a couple years ago, he
invested in 17 fin Tech deals

699
00:35:12,400 --> 00:35:15,300
last year.
Well, during the pandemic 17,

700
00:35:15,300 --> 00:35:16,800
okay?
And I think the most active,

701
00:35:16,800 --> 00:35:19,700
Irish Angels do a couple of
year, right?

702
00:35:19,800 --> 00:35:25,400
And you know he said, listen I'm
I will only look at a company in

703
00:35:25,400 --> 00:35:27,900
depth and About investing if I
can truly help them.

704
00:35:27,900 --> 00:35:30,100
Yeah, yeah, right, because
that's what he's there for.

705
00:35:30,100 --> 00:35:31,800
He's not just going to write a
check and walk away.

706
00:35:31,900 --> 00:35:34,300
Yeah, right so I think you
there's going to be some

707
00:35:34,300 --> 00:35:37,800
opportunities for you to find
some similar types of investors

708
00:35:37,800 --> 00:35:40,600
here in Ireland, with the
concentration of Industry

709
00:35:40,600 --> 00:35:42,600
segments that we have here in
this space.

710
00:35:42,600 --> 00:35:44,100
So the I think that'll be pretty
interesting.

711
00:35:44,200 --> 00:35:47,700
Yeah, you and I can talk.
Yeah, absolutely.

712
00:35:47,800 --> 00:35:48,400
Absolutely.
Yeah.

713
00:35:48,400 --> 00:35:51,100
You know we're there there
there's a little bit of that

714
00:35:51,100 --> 00:35:52,100
ahead of us.
Whatever.

715
00:35:52,100 --> 00:35:55,900
Absolutely listen.
We we have, we have covered

716
00:35:56,000 --> 00:35:58,400
Topics on the show we never have
before, right?

717
00:35:58,400 --> 00:36:02,100
And I would like to thank you
for absolutely for bringing

718
00:36:02,100 --> 00:36:07,500
fascinating bringing this to us
and enriching our view of the

719
00:36:07,500 --> 00:36:12,500
world and enriching our view of
product based startups getting

720
00:36:12,500 --> 00:36:15,600
to Market from Ireland with
global ambition.

721
00:36:16,000 --> 00:36:20,900
So thank you and there is a
famous last question that we do

722
00:36:20,900 --> 00:36:23,200
like to ask everybody and I will
let my friend.

723
00:36:23,200 --> 00:36:26,600
Owen, do the honors with this
one because well, What is that?

724
00:36:27,100 --> 00:36:28,700
Yeah, so tell me Deborah.
What is it?

725
00:36:28,700 --> 00:36:30,500
Something people would not
expect to know about you.

726
00:36:31,300 --> 00:36:33,900
You know what actually occurs?
Because maybe because of

727
00:36:33,900 --> 00:36:35,600
everything I just talked about.
Yeah.

728
00:36:35,600 --> 00:36:37,000
I'll tell you the truth on this
one.

729
00:36:37,300 --> 00:36:39,500
I used to play full contact
would be.

730
00:36:40,400 --> 00:36:42,500
Wow.
Okay, both your faces better.

731
00:36:43,100 --> 00:36:44,900
Wow.
Yeah I loved it.

732
00:36:44,900 --> 00:36:47,900
I have to say II joined the
ladies team here and

733
00:36:47,900 --> 00:36:49,600
graystone's.
The graysons Rugby Club which

734
00:36:49,600 --> 00:36:52,100
are amazing.
By the way, an amazing bunch of

735
00:36:52,100 --> 00:36:55,300
women pregnant.
I love forth, and of team

736
00:36:55,300 --> 00:36:57,000
sports.
It's and didn't know I'd like

737
00:36:57,000 --> 00:36:59,500
contact sports but because we
played tag would be.

738
00:36:59,800 --> 00:37:03,200
And I used to just keep trying
to drive through people and

739
00:37:03,400 --> 00:37:06,400
capping Taco people's that
you're not supposed to do that.

740
00:37:07,900 --> 00:37:11,500
So I got roped into it to the to
the field contact which was

741
00:37:11,500 --> 00:37:14,300
amazing until I got a concussion
and then the end of my career

742
00:37:14,300 --> 00:37:19,200
because my mother told me that I
was a to Old had just started a

743
00:37:19,200 --> 00:37:23,300
start-up had responsibilities,
don't need to be getting the

744
00:37:23,300 --> 00:37:27,000
concussion so yeah.
Very good.

745
00:37:27,100 --> 00:37:28,900
How wow.
Yeah, that's interesting.

746
00:37:28,900 --> 00:37:35,100
And did you find any rugby logic
and strategy cross over into

747
00:37:35,100 --> 00:37:40,200
your day-to-day Drive?
Yeah, absolutely team team.

748
00:37:40,200 --> 00:37:42,200
Yeah, actually.
There's quite a lot of

749
00:37:42,200 --> 00:37:43,700
synergies.
Yeah.

750
00:37:43,700 --> 00:37:46,700
And just resilience, you have to
keep going at it.

751
00:37:46,700 --> 00:37:49,300
Even if you do get knocked in
and when I did get knocked down

752
00:37:49,700 --> 00:37:53,100
and pushing through people.
Yeah, which is barriers or and

753
00:37:53,100 --> 00:37:55,800
big people so they could be
bigger, bigger Market.

754
00:37:55,900 --> 00:37:58,300
It's bigger companies.
Yeah, slots.

755
00:37:58,500 --> 00:38:06,500
Yeah, you know the hand off and
I'm like, I'm coming at this

756
00:38:06,500 --> 00:38:08,600
from a different angle.
Obviously not growing up with

757
00:38:08,600 --> 00:38:12,400
rugby, like the to you have.
But you know slowly getting my

758
00:38:12,400 --> 00:38:14,200
head around it, over the last 15
years.

759
00:38:14,200 --> 00:38:16,700
But listen Deborah.
Thank you so much for coming on

760
00:38:16,700 --> 00:38:18,100
to the show.
Yeah, it's a real pleasure to

761
00:38:18,500 --> 00:38:23,100
thank you both.
And thank you and you've put a

762
00:38:23,100 --> 00:38:26,900
brand new company for me.
Me to watch.

763
00:38:26,900 --> 00:38:29,700
Now going forward on my radar.
So thank you.

764
00:38:29,800 --> 00:38:32,700
Good.
Thank you so much Honesty.

765
00:38:32,700 --> 00:38:42,100
Go to really enjoy this.
That does it for this week folks

766
00:38:42,100 --> 00:38:44,600
and you can learn more about
Debra Brock and new a fertility

767
00:38:44,600 --> 00:38:47,900
in the show notes on our website
money, never sleeps that I eat.

768
00:38:48,000 --> 00:38:50,300
So check us out online and
subscribe to our weekly.

769
00:38:50,300 --> 00:38:52,100
Money, never sleeps newsletter
as well.

770
00:38:52,700 --> 00:38:55,500
Also, thanks to Conan Brophy,
from create sound for mixing and

771
00:38:55,500 --> 00:38:57,900
editing.
This episode Conan is an

772
00:38:57,900 --> 00:39:00,100
excellent medium and to get in
touch with when you're thinking

773
00:39:00,100 --> 00:39:01,800
about launching your own
podcast.

774
00:39:02,200 --> 00:39:04,900
As for me, I'm an early stage.
Art of advisor.

775
00:39:04,900 --> 00:39:07,900
And investor would like, to talk
to me about your business, drop

776
00:39:07,900 --> 00:39:09,500
me a voicemail on money never
sleeps.

777
00:39:09,500 --> 00:39:12,700
That IE finally till next time,
thanks for listening.

778
00:39:12,700 --> 00:39:13,200
See you