183: Award Tour | MegaFans | Jeff Donnelley and Colin Bracey

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Hey there, I'm Pete Townsend,
and this is money, never sleeps.

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We look inside the minds of
entrepreneurs, and at the

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crossover of startups,
Enterprise Finance, technology

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and Life.
As We Know It, This episode of

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money.
Never sleeps is sponsored by

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Phillip Lee.
One of Arlen's fastest growing

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corporate law firms and expert,
advisors the heart of the Dublin

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in London start-up fintech and
crypto communities.

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On the show this week, we've got
I'm Jeff Donley CEO and

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co-founder of Mega fans and, and
I'm calling Boise.

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I'm the CTO and co-founder of
Mega fans, Mega fans is a mobile

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Esports platform and Community
reaching web to web three to

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play to earn an environment for
gamers collectors and

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developers.
Mega fans are the sixth of ten

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founding teams formula launch
Bill Webb three techstars

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accelerator class of 2020 to
we've got on the show over the

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next couple of months in this
episode I talk to Jeff and Colin

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about how their paths First
converge with the predecessor to

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Mega fans, before we get into an
in-depth, look at the mega fans

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platform and how Mega fans are
mining web to users and bringing

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them to Up 3.
And we talked through the longer

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term vision for Mega fans and
the Esports Market overall and

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how Jeff and Colin are
approaching the big challenges

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in front of them right now.
All right here on money, never

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sleeps.
So listen guys, it is a Tuesday

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night for me, it's a Tuesday
afternoon for you.

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How is everything going?
You're only part of the way into

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your day.
Yeah, yeah.

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No, it's been fantastic.
Hard and fast.

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I think, I got it.
But around 5 a.m. this morning.

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So we've been going hard and
fast but yeah, I think things

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are moving along.
We've got a lot of different

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aspects that we're working on,
on the business development,

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side marketing, side, investment
side, and then Colin is handling

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the all the text.
Language has all of its own

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facets so Colin yeah.
Pretty much the same nice five

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am stock, which is not as early
as the other ones I miss the

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other day.
You know, throughout the day,

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I've been interviewing to expand
the team and also meeting with

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the dev team and the marketing
guys as well, cool.

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All right, listen guys, just to
get started.

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Why don't we get going with
Jeff?

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And how about you bring us to
your back story and how you got

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to this very point where we're
sitting here today.

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Sure, long story.
Worry, I'll condense it down.

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So I was an oil brat growing up.
My father was in mining and

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minerals I lived around the
world, gave me a really global

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perspective on on Humanity,
really at large.

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And I've carried that with me my
entire life.

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And my career, I started an
advertising in the mid-90s

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worked for some small boutique
advertising agencies in San

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Diego.
After I graduated from college.

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And then, in 1998, I noticed
some patterns, I'd worked at

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three agencies at that point, to
saw a lot of consistencies and

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processes in place.
Found ways to improve on.

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House and decided to go out on
my own venture out on my own and

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started my own Ad Agency.
A couple of graphic artist had

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pulled me aside after work one
night and asked me if I would

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join them and starting a new
agency Endeavor and I was

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thinking the same thing.
So we went ahead and did that.

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And I gave myself a six-month
run to try out this new

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business.
I had about six months of money,

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enough to survive on, in my bank
account.

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And so I said, look, I'm going
to spend three months building

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this business.
If I succeed, I'll keep going if

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I Don't, that'll give me three
months to plan another job and

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the plan worked within three
weeks.

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We landed our first account,
three more weeks, we landed a

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second account.
And then I, I got very lucky

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fortunate.
Some of my friends that I got

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into college with it.
Moved to Costa Rica and we're

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working in the eye gaming
industry and one of them called

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me up and said, hey, we think we
could use some help marketing

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and advertising US market for
these Brands.

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And so I ended up spending the
next 12 years running

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advertising marketing campaigns
primarily focused on User

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acquisition retention and
monetization programs for online

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casino sports books, and poker
rooms.

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And instead of that brought me
to about 2009 when the US

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government officially made that
market, it legal.

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So I had to stop working for
those companies which was

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unfortunate.
I was first time I'd had a huge

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loss in my life.
I was doing about three million

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a year in revenues marketing,
and advertising that I had to

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had to unwind that at the same
time.

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Headhunter found me and said,
hey, we've got this other

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advertising agency in your
backyard that's doing

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television.
They're looking for somebody

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that's an expert in the gaming
space, which mine interviewing?

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And so, I went over and I ended
up working for Havas Abbas, is

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one of the top agencies in the
world, took the number five and

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number six.
And obviously, we couldn't, do I

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gaming?
But they said, you know, can you

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apply the same?
Same methodologies to the gaming

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market and they put me in front
of you but soft Jam City back

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then known as SG and games.
And I What to work and work

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through the same process of user
acquisition.

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Retention monetization programs
for those gaming companies

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worked with several Brands.
So, those to work with World of

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Tanks, and then got really
fortunate and we landed

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DraftKings back when they were
still just developing their

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brand.
They hadn't even gone to market

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yet, they had a prototype at the
time and they approached us and

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said, look can you show us to go
to market strategy for this?

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How do we acquire new users?
Where's the best place to do?

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It must cost, effectively and
efficiently, and so went to work

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for them and that was sort of my
piece de resistance.

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So I worked with DraftKings and
help them model out and build

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their user onboarding and
retention and monetization

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programs for about five years
until they ran into the same

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issue that the I gaming did.
So in 2016, The Regulators came

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out in the US and said, oh, we
need to regulate this.

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They were making amazing amounts
of money and growing so quickly.

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And so, I'd already seen that
movie knew how it ended.

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And so, I shook hands and took a
golden parachute jumped out.

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And at the time, I was had my
eye on this Esports pay. it's so

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I already had a sense that I
wanted to go there and really my

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My career had sort of culminated
to that point.

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I'd already worked in I gaming,
PC gaming, mobile gaming,

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fantasy sports gaming, sort of,
in a unique position.

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And so, I went and started
another Ad Agency and Media

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company at this point and
started working with some other

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gaming companies while I started
building my own, and that's,

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that's how I met Colin.
I was actually doing a global

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go-to-market strategy for for
his company which is another

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mobile Esports company and
that's what brought me to to

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make a fans.
Gotcha.

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Now it's a good story and I was
looking back at Author, your

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track records and so what you
just walked us through.

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Jeff but also saw and Colin a
very unique stat that I that I

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shared with him earlier that,
you know, 27 28 years as a

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developer / programmer before
becoming entrepreneurial and

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Colin.
Why don't you walk us through

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your story as well and let us
know why it took you that long.

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There's sure.
Thanks the yeah.

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I was I was a corporate boy
right on my entire life.

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Yeah, I've always been a
developer.

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I grew up in Bristol in England
and now Believing in Kelowna, BC

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Canada.
Since I left College, I went

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into a company that was making
Erp manufacturing software, and

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I then got lucky, and I, I got
into the very, very early days

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of telecoms.
So, H in myself here, but I read

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the First Billing System for a
company called orange, which was

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way back in the wild west days
of, we didn't really know what

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was going on, but 300 people
working for the company.

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Good times, I then moved from
Orange stain, and telecoms to

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Vodafone, or I became their UK,
the developer, Meat from

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Vodafone to meet a roller or a
became the European lead

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developer and it quite funny
actually been working with

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Motorola.
We, when she made the first ever

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over the air mobile game, and it
was a Nintendo Game Boy, heavily

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wires coming out of the whole
thing.

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We had a lab bill is Valley in
the office and there was a

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Nintendo Gameboy board onto the
back of a Motorola had set, huge

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thing and made a call over the
network and actually saw Go to

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Mario's running on the screen at
the same time.

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Say That's my kind of intro into
the world of gaming, which is

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called.
Wow.

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Are you know what?
I'm thinking of?

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I'm thinking that I'd seen from
Lethal Weapon, where Mel Gibson

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picks up that like, brick phone,
you know?

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And I'm thinking of that, right?
Exactly what it was.

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Like, yeah, crazy times.
I know about 15 people are in

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this little.
Tiny room is our thing.

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That's good.
Awesome.

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Yeah, I love move back into the
Erp software.

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Whereas working for
manufacturing company called

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TRW.
Very huge.

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Aerospace company was a European
lead developer and in 2006

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decided to make the leap and
move out to Canada.

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Same.
You'd like to Kelowna BC brought

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my job with me.
I was working nights turned a

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bit crazy because I was waking
up at 2 a.m. work in all the way

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through till 8 a.m. in the dark
by myself.

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And one night, I found myself
having a full-on conversation

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with by myself.
So I thought.

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Yeah, I need to get a real job.
Yeah, they I got a job for local

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company in Kelowna, doing EMR
software, electronic medical

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records.
Then decided to start my own

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company.
So we had a mobile game company

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which was kind of like similar
to two Mega fans but based, or

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around sweepstakes.
So I did the first legal Ico in

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Canada.
So working with the Canadian

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government and the BC Securities
commissions.

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Yeah, we did all this stuff and
then at the end they said, you

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know, we're ready to go with our
big press releases and they

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said, yeah, you can't tell
anybody about this so great.

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So yeah, that was a Handcuffs
okay.

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I bet ya know that's tough when
you go through all that effort

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and then you can't actually tell
anybody about it, I really,

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yeah, that was going to be our
big big press release and that's

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actually what Jeff came into it
because Jeff was doing that

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Global.
Go-to-market strategy sigh.

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Yeah, it affected him, probably
more than it did me.

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Okay here.
So ready to go to tell the world

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we just did the first legalized
CEO of Canada said, no, you

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can't say anything and the story
got even better.

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So unfortunately we had a bad
actor in the group.

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Who took all the money from the
Ico and left Colin, and I high

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and dry.
Okay, that's how we got

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together.
And that's, yeah, yeah, it's

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like my buddy Neil Ryan.
Shout out to him, right?

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He and I were working at
Fidelity together in the 90s and

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we had this group, a like four,
five six, guys at all hang out

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together, then all those guys
left, and it was just kneeling

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me and we're the only ones left
to go out.

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After work to watch Red Sox
games, we'd sit there and like,

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not really say anything to each
other.

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We didn't weren't really that
close, but then, through that

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process of forcing each other to
go out.

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Each other watch Red Sox games,
the Boston beer garden.

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You know, we became good
friends.

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So there you know it sounds like
you guys had a similar

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experience.
Yeah, we were doing virtual

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beers.
I remember we had a few happy

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hours online.
We're cry correctly, right?

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No.
But I was working on Mega fans

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at the time.
I'd had a prototype built, which

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I had developed offshore and
just a test and market and

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calling called me.
And we've got you and I we've

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got great developers.
You've got there was a couple of

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the people on the business side.
Why don't we just pull them all

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over to Mega fans and just take
that?

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That to Market instead and I
said yeah let's do it.

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And and so we you know I gave
him a crappy prototype that was

226
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duct tape and zip ties.
Right?

227
00:11:09,300 --> 00:11:12,800
Basically the old man things,
they do completely rebuilt

228
00:11:12,800 --> 00:11:15,300
before he went to market with
the Prototype, but we did.

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We started testing it in 2018
and we it was just brilliant.

230
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Everything actually worked
perfectly for us in our favor.

231
00:11:22,200 --> 00:11:25,600
So we tested the product and
Market, it was off chain

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originally and tested it in the
app stores and various markets

233
00:11:29,100 --> 00:11:31,100
around.
World, India, southeast Asia.

234
00:11:31,100 --> 00:11:33,800
South America North America
Europe live in the Middle East

235
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and and then every quarter we
write a report on our findings

236
00:11:39,400 --> 00:11:42,200
and we and so we were really
estimating, you know, what are

237
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the kpis?
We make assumptions and we

238
00:11:44,400 --> 00:11:46,400
challenge them, we question
everything.

239
00:11:46,700 --> 00:11:48,700
And then we go to market say,
well, what does the market say?

240
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And we take a real Market
feedback loop and then we just

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kept iterating the product
according to the feedback we got

242
00:11:53,900 --> 00:11:57,400
from these markets.
And and we had a couple

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00:11:57,400 --> 00:12:01,200
competitors, you know, in the
Open web to competitors that we

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had our eye on and we were
watching what they were doing.

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And then we were listening to
the market and it just didn't

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match up like, what would they
had built?

247
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And what they took the market,
the market wasn't looking for,

248
00:12:11,800 --> 00:12:14,800
was it asking for?
And so we went the opposite

249
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direction and so we made some to
adapt adaptations, I'd say to

250
00:12:19,600 --> 00:12:22,000
Market needs.
So we can just, you know, Market

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Market, desire need, and then
built the product accordingly.

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And and then in 2021, we knew
that we were always In to go to

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web three and offer, you know,
integrate web, three products,

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as prices.
So, it's an Esports platform,

255
00:12:36,200 --> 00:12:38,400
right?
Is what we built is a software

256
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kit that can integrate into any
mobile game and offer Esports

257
00:12:42,600 --> 00:12:45,700
tournaments in those games, two
players around the world

258
00:12:45,700 --> 00:12:49,200
simultaneously and you can win
prizes, if you win an Esports

259
00:12:49,200 --> 00:12:52,600
tournament, playing this game
for high score and so it's, you

260
00:12:52,600 --> 00:12:55,600
know, if you take a step back
it's almost like back in the old

261
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days when you had game rooms and
people would you know, play They

262
00:12:59,400 --> 00:13:01,200
each other for high score in a
game room.

263
00:13:01,300 --> 00:13:03,400
Well, it's the same thing, but
it's virtual, right?

264
00:13:03,800 --> 00:13:06,600
And now instead of just playing
against you, me and the game

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room.
Now, you can play everybody in

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the world's game room.
So you're on a mobile device,

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you can play anybody that has
the app on that mobile device

268
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simultaneously, the we can
literally offer, you know, an

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00:13:16,900 --> 00:13:19,500
infinite number of tournaments
to an infinite number of players

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simultaneously inside of one
game for different prizes.

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And so it really lowers the
barrier for people to be able to

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try these Forts and do it a fun
way.

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00:13:28,700 --> 00:13:32,300
It's not It's not so hard core.
These are mobile casual games,

274
00:13:32,300 --> 00:13:34,700
right?
This isn't hardcore first person

275
00:13:34,700 --> 00:13:37,200
shooter PC games.
These are very simplistic.

276
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Fun family from the games, but
now you can go play it and you

277
00:13:40,508 --> 00:13:42,800
can compete.
And then we're building a

278
00:13:42,808 --> 00:13:45,000
community around that too.
And that's, that's a unique

279
00:13:45,000 --> 00:13:48,300
offering.
And this particular Niche, build

280
00:13:48,300 --> 00:13:51,700
a community around casual gaming
with using Esports and so it's

281
00:13:51,900 --> 00:13:54,500
worked quite well.
So far, it's big, it's big and

282
00:13:54,500 --> 00:13:57,600
being able to say, you know,
that in web, three building a

283
00:13:57,600 --> 00:14:00,800
community is the biggest single
most important thing, right?

284
00:14:00,800 --> 00:14:02,100
Because you got to bring the
users at.

285
00:14:02,100 --> 00:14:03,400
Yeah.
And, you know, bring in

286
00:14:03,400 --> 00:14:06,500
developers as well, is critical.
But the first thing is, getting

287
00:14:06,500 --> 00:14:09,900
the users in, tell us the Bare
Bones, the business with mega

288
00:14:09,900 --> 00:14:12,300
fans right?
In terms of what you've built so

289
00:14:12,300 --> 00:14:16,700
far, you've got the software
development kit as well with.

290
00:14:16,700 --> 00:14:20,700
Tell us what's there today and
what the user base looks like

291
00:14:20,700 --> 00:14:22,700
and you know where you think it
can go from here?

292
00:14:22,900 --> 00:14:25,500
I'll talk to it from the
business side and there's an

293
00:14:25,500 --> 00:14:28,200
important distinction here is
that we don't actually build the

294
00:14:28,200 --> 00:14:30,300
game.
We have the Esports tournament

295
00:14:30,300 --> 00:14:32,100
system that goes inside the
games.

296
00:14:32,700 --> 00:14:36,000
Now we need a game with a
scoring system and once we

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00:14:36,000 --> 00:14:39,600
identify that which there's tens
of thousands of in the App Store

298
00:14:39,600 --> 00:14:43,500
as then we drop in our software
and we've limited the amount of

299
00:14:43,500 --> 00:14:46,400
touch points that need to be
developed for coding.

300
00:14:46,500 --> 00:14:49,000
So it's actually very simple.
We've had our our team is

301
00:14:49,000 --> 00:14:52,800
actually integrated our software
into a game as fast as in one

302
00:14:52,800 --> 00:14:54,700
day.
So we made it very simplistic so

303
00:14:54,700 --> 00:14:56,800
that it's almost like a
plug-and-play that you can drop

304
00:14:56,800 --> 00:15:00,600
into a mobile game and now you
can open up An Esports system

305
00:15:00,600 --> 00:15:02,400
within that game, that's got
leaderboards.

306
00:15:02,400 --> 00:15:03,900
All the graphics already built
in.

307
00:15:04,100 --> 00:15:06,900
They can also be customized.
So, it's a white label solution

308
00:15:06,900 --> 00:15:09,200
from a business perspective,
we're looking for Partnerships

309
00:15:09,200 --> 00:15:11,300
and collaborations with other
game studios.

310
00:15:11,300 --> 00:15:13,500
And we're already forming those,
we've been approached by several

311
00:15:14,200 --> 00:15:15,800
and we're having those
conversations now.

312
00:15:16,000 --> 00:15:18,800
But the first games that we went
to Market with, we're proof of

313
00:15:18,800 --> 00:15:20,100
concept gains.
Yeah.

314
00:15:20,200 --> 00:15:22,500
And we've identified several
over Market places where you can

315
00:15:22,500 --> 00:15:25,000
go buy these games from Indie
developers.

316
00:15:25,000 --> 00:15:27,100
So that are there, okay?
These games very quickly they're

317
00:15:27,100 --> 00:15:29,000
almost hyper casual but they're
really casual.

318
00:15:29,800 --> 00:15:32,100
And so we would take the
publishing rights of games that

319
00:15:32,100 --> 00:15:34,700
were already already in the App
Store.

320
00:15:34,700 --> 00:15:38,300
So they were already in Google
and apple primarily and and then

321
00:15:38,300 --> 00:15:41,100
we take over the publishing
rights by the game from them and

322
00:15:41,100 --> 00:15:43,200
then drop in our software.
Republished the game is an

323
00:15:43,200 --> 00:15:46,500
Esports version offering prizes
and start marketing it and

324
00:15:46,500 --> 00:15:48,800
that's the business side.
But on the tech side calling,

325
00:15:48,800 --> 00:15:51,300
you want to talk a little bit
about what we're doing with the

326
00:15:52,200 --> 00:15:53,800
in a few?
Yeah, yeah.

327
00:15:53,800 --> 00:15:59,600
CSS is Jeff mentioned, our SDK
is a community-based the The way

328
00:15:59,700 --> 00:16:03,400
the whole thing was designed was
with the prime minister is going

329
00:16:03,400 --> 00:16:05,700
to be a lot bigger than what it
is today.

330
00:16:06,000 --> 00:16:08,700
So everything has to be
scalable, it has to be secure

331
00:16:09,300 --> 00:16:13,000
and also open-ended as well.
So I can say we, we do have the

332
00:16:13,000 --> 00:16:17,200
unity SDK but we can also white
label the solution to other game

333
00:16:17,200 --> 00:16:19,800
developers as far.
So they have access to all our

334
00:16:19,900 --> 00:16:22,900
server and API endpoints and
they can build out their own to

335
00:16:22,900 --> 00:16:26,500
whatever they need to do then,
of course, moving into the the

336
00:16:26,500 --> 00:16:31,200
web 3 side of things with the NF
T's and the And the Takens is is

337
00:16:31,200 --> 00:16:32,700
fun.
I mean when we first started

338
00:16:32,700 --> 00:16:35,600
talking guys back in December,
January time frame.

339
00:16:35,600 --> 00:16:38,800
One of the first things you said
to me, was that once you started

340
00:16:38,800 --> 00:16:41,800
making it of T is available as
prizes that your user engagement

341
00:16:41,800 --> 00:16:44,500
with through the roof.
So that must've been quite a

342
00:16:44,500 --> 00:16:47,700
technological Journey for you
calling to get done and

343
00:16:47,700 --> 00:16:50,200
implement the pretty quickly.
Yeah, absolutely.

344
00:16:50,300 --> 00:16:52,100
Yeah.
Yeah I'm at these nft is a

345
00:16:52,100 --> 00:16:55,500
perfect for us for for the
mobile gaming because if you win

346
00:16:55,500 --> 00:16:58,300
one of these lefties it's great
because we can just, you know,

347
00:16:58,500 --> 00:17:01,200
give special Entries into higher
pain, tolerance.

348
00:17:01,200 --> 00:17:03,600
If you're an mft holder, a
special events that we're

349
00:17:03,600 --> 00:17:06,599
running and then of course you
can you come in design of T's by

350
00:17:06,599 --> 00:17:09,599
placing in a tournament?
We can hide them as Easter eggs

351
00:17:10,200 --> 00:17:12,700
or you can ease the, an end, the
thing about the end of T is you

352
00:17:12,700 --> 00:17:14,700
can sell it on Open.
See if you want.

353
00:17:15,000 --> 00:17:18,099
Or the unique thing that we're
doing is we're giving you know

354
00:17:18,099 --> 00:17:21,300
that nft the ability to create
their own tournament.

355
00:17:21,599 --> 00:17:25,400
I give that an fto, a surprise
many return, they get a

356
00:17:25,599 --> 00:17:28,500
percentage of the entrance fees,
the total entrance fees into

357
00:17:28,500 --> 00:17:30,400
that tournament.
Sigh.

358
00:17:31,100 --> 00:17:33,300
It's pretty good feels good.
Yeah yeah that sounds like a

359
00:17:33,308 --> 00:17:36,400
little bit of a flywheel
starting to take hold their its

360
00:17:36,400 --> 00:17:39,000
unique offering Pete and I might
be happy to know.

361
00:17:39,100 --> 00:17:41,800
We haven't publicly announced
yet so once this podcast goes

362
00:17:41,800 --> 00:17:44,500
live that will be the first time
the world's heard it and we're

363
00:17:44,500 --> 00:17:46,500
ready.
But really you know offering

364
00:17:46,500 --> 00:17:49,500
cryptocurrency and FTS our
audience is what activated them

365
00:17:49,900 --> 00:17:53,700
between the two years that we
tested in Market, as a web to

366
00:17:53,700 --> 00:17:56,900
product, and the apps, we
gained, a pretty decent sized

367
00:17:56,900 --> 00:17:58,900
user base.
It took us two years though, to

368
00:17:58,900 --> 00:18:04,100
get about 50,000 people to
register and we had about 5,000

369
00:18:04,100 --> 00:18:06,400
people.
Follow us on social media, but

370
00:18:06,400 --> 00:18:10,200
then in December, when we offer
the first nft, our audience

371
00:18:10,200 --> 00:18:13,100
started exploding and between
December and April.

372
00:18:13,100 --> 00:18:16,300
We went from a hundred fifty
thousand registered users to

373
00:18:16,300 --> 00:18:19,900
375,000 registered users.
It's actually I think it's just

374
00:18:19,900 --> 00:18:23,000
hit 400,000 and it's growing at
a pace and these are people

375
00:18:23,000 --> 00:18:25,800
registering.
So we have their to data capture

376
00:18:25,800 --> 00:18:28,500
exercise for us.
The reward for registering is

377
00:18:28,800 --> 00:18:30,500
that's how they get.
That's how they receive their

378
00:18:30,500 --> 00:18:33,400
prizes, right?
Contact them in order to be able

379
00:18:33,400 --> 00:18:36,100
to reward them right or award
them, their prizes.

380
00:18:36,300 --> 00:18:39,800
And our social media is went
from 5,000 people, sort of

381
00:18:39,800 --> 00:18:42,800
passively following us on
Facebook and Instagram and

382
00:18:42,800 --> 00:18:48,900
December to almost 60,000 today.
And it's primarily Discord

383
00:18:48,900 --> 00:18:52,700
Twitter, and then Telegram.
And so these are crypto curious.

384
00:18:52,700 --> 00:18:56,700
And what we're really doing Pete
is were mining remaining web the

385
00:18:56,700 --> 00:18:59,300
web to Market.
So the mobile gaming Market in

386
00:18:59,300 --> 00:19:02,500
the web, Who has almost 3
billion daily active users?

387
00:19:02,700 --> 00:19:06,100
That's 3 billion.
Uniques people that are playing

388
00:19:06,100 --> 00:19:09,900
a casual game on a smart device
every day and we're offering

389
00:19:09,900 --> 00:19:12,000
them web three prizes.
And so what they're doing is

390
00:19:12,008 --> 00:19:14,900
they're winning these prizes and
then they're saying wait how do

391
00:19:14,900 --> 00:19:16,600
I access this?
What do I do with this?

392
00:19:17,000 --> 00:19:20,200
What's an NF T?
Well here I'll show you the were

393
00:19:20,200 --> 00:19:23,300
creating building this community
around it and they are engaged

394
00:19:23,300 --> 00:19:27,500
and chatting and they've taken
full ownership of this process.

395
00:19:27,900 --> 00:19:32,000
So we have this heavily engaged.
Aged community that sharing with

396
00:19:32,000 --> 00:19:34,800
each other talking about, hey
speculating, what we're going to

397
00:19:34,800 --> 00:19:37,300
do with the nf2 is waiting to
hear from us, what we're going

398
00:19:37,300 --> 00:19:40,200
to do, anxious to find out more,
but they're so positive and

399
00:19:40,200 --> 00:19:42,300
they're, so loving, and they're
so good, and they're really

400
00:19:42,300 --> 00:19:44,600
enjoying it.
And so, we really feel.

401
00:19:45,000 --> 00:19:49,000
We see that this is a true
community in the true sense of

402
00:19:49,008 --> 00:19:51,700
the work.
It's not just some passive

403
00:19:52,000 --> 00:19:55,500
hardcore day trading, you know,
a hardcore gamer Community.

404
00:19:55,500 --> 00:19:57,700
It's people that want to learn
their crypto curious.

405
00:19:57,700 --> 00:19:59,500
They want to find out what this
is all about.

406
00:19:59,900 --> 00:20:04,200
And so it has a really good feel
to it as well that that's going

407
00:20:04,200 --> 00:20:05,900
a long way.
And we're doing some cause

408
00:20:05,900 --> 00:20:08,800
marketing as well which is one
of the purposes of this business

409
00:20:08,800 --> 00:20:11,000
is to raise awareness.
One of the areas we support as

410
00:20:11,000 --> 00:20:12,900
women in gaming a technology for
instance.

411
00:20:12,900 --> 00:20:16,200
So we support an all women's
coding school called code to

412
00:20:16,200 --> 00:20:18,600
inspire that's actually operates
in Afghanistan.

413
00:20:18,800 --> 00:20:21,400
I'm going to Asia soon and I'm
going to be talking to people

414
00:20:21,400 --> 00:20:23,300
about establishing an
all-women's coding school there

415
00:20:23,300 --> 00:20:26,100
as well.
And it's Dual Purpose, it's one

416
00:20:26,100 --> 00:20:29,500
sport, you know, show women they
can gain right.

417
00:20:29,600 --> 00:20:31,700
Right?
The two areas of the world that

418
00:20:31,700 --> 00:20:35,200
need more women are gaming and
Technology stem, right?

419
00:20:35,200 --> 00:20:38,000
So I psychology engineering and
math, so we can do both with

420
00:20:38,000 --> 00:20:39,300
this.
We can show them.

421
00:20:39,300 --> 00:20:42,600
Hey, here's a game where you can
go compete fairly and you don't

422
00:20:42,600 --> 00:20:45,300
have to place, you know, Call of
Duty, 16 hours a day.

423
00:20:45,600 --> 00:20:48,000
You can just go try this casual
game and see if you can win.

424
00:20:48,100 --> 00:20:51,000
And then also hear you curious
about this because, you know, if

425
00:20:51,000 --> 00:20:54,600
we can support these women's
coding programs around the

426
00:20:54,600 --> 00:20:56,500
world, then we can help bring
them into the fold and then

427
00:20:56,500 --> 00:20:58,300
hopefully by some games from
them someday.

428
00:21:02,100 --> 00:21:04,600
Hey everyone, this is Pete.
Let me tell you about the folks

429
00:21:04,600 --> 00:21:06,800
at Phillip.
Lee few years ago is that my

430
00:21:06,800 --> 00:21:09,900
first Venture Capital industry
dinner in Dublin and honestly I

431
00:21:09,900 --> 00:21:12,700
felt a bit lost.
I bumped into and Rita's Ali.

432
00:21:12,700 --> 00:21:14,200
One of the partners at Phillip
Lee.

433
00:21:14,700 --> 00:21:17,700
He bought me a pint introduced
me to the team and they took me

434
00:21:17,700 --> 00:21:19,900
under their wing.
That take you under their wing

435
00:21:19,900 --> 00:21:22,600
approach has been what I've
heard consistently from fintech.

436
00:21:22,600 --> 00:21:25,500
And crypto startups who I know
have worked with Phillip, Lee,

437
00:21:25,500 --> 00:21:28,200
and Dublin and London to help
them wrap the right legal

438
00:21:28,200 --> 00:21:31,000
framework around their business.
As fundraising and Regulatory

439
00:21:31,000 --> 00:21:34,100
needs, and I can't recommend
them enough, get in touch with a

440
00:21:34,108 --> 00:21:36,400
team at Philip lead that IE or
on money.

441
00:21:36,400 --> 00:21:37,900
Never sleeps.
That IE /.

442
00:21:37,900 --> 00:21:45,100
Phillip Lee to learn more, but
it is there a learning curve

443
00:21:45,100 --> 00:21:47,900
here right?
And that well, once the user

444
00:21:47,900 --> 00:21:51,200
gets up the curve and once they
go from being no longer

445
00:21:51,200 --> 00:21:55,600
descriptio curious, but crypto
informs our those in your

446
00:21:55,600 --> 00:22:01,100
community, engaging on the games
and Ideas on the games or is

447
00:22:01,100 --> 00:22:04,600
this about them?
Sharing ideas about the crypto

448
00:22:04,600 --> 00:22:08,100
side of it.
I think it's both and and I

449
00:22:08,100 --> 00:22:11,200
think the, you know, the, the
amount on each side is going to

450
00:22:11,200 --> 00:22:14,000
change, right?
And they become more mature.

451
00:22:14,100 --> 00:22:16,300
And so, you know, we're hoping
they become our brand

452
00:22:16,300 --> 00:22:18,400
ambassadors.
Matter of fact, we just kicked

453
00:22:18,400 --> 00:22:22,300
off a campaign this week asking
our community members to invite

454
00:22:22,300 --> 00:22:23,400
their friends.
Okay.

455
00:22:23,400 --> 00:22:25,500
So they can help teach them.
Now, you have somebody that you

456
00:22:25,500 --> 00:22:28,100
trust, right?
Saying hey, Darren try this,

457
00:22:28,100 --> 00:22:31,200
here's how you do it.
Teaching them, educating them on

458
00:22:31,800 --> 00:22:34,600
how it works or what it's about.
And then we want the

459
00:22:35,100 --> 00:22:39,200
conversations to evolve into
what are the use cases for these

460
00:22:39,200 --> 00:22:42,400
in FTS Collins talking about.
And we're planning on doing

461
00:22:42,400 --> 00:22:45,800
open-source to have the
community that helped us build

462
00:22:45,900 --> 00:22:49,000
build out these ideas because
we're exploring new territory,

463
00:22:49,100 --> 00:22:52,700
we're on the frontier, we are
truly the explorers that are out

464
00:22:52,700 --> 00:22:55,000
there.
And so why don't we share that

465
00:22:55,000 --> 00:22:57,500
with our community?
And we've already used a

466
00:22:57,508 --> 00:22:59,500
feedback loop to iterate the
product initially.

467
00:22:59,600 --> 00:23:02,300
And web to why don't we continue
doing that web 3?

468
00:23:02,300 --> 00:23:06,900
Let them tell us what to try.
Yeah, I think there's a point

469
00:23:06,900 --> 00:23:10,400
there that okay, we've got 100
to 200 million users of crypto

470
00:23:10,400 --> 00:23:13,800
on this planet right now.
But what 8 billion people and

471
00:23:13,800 --> 00:23:15,300
three billion Gamers like you
mentioned.

472
00:23:15,300 --> 00:23:17,700
Yeah.
And so even if we get to the

473
00:23:17,700 --> 00:23:22,400
point where those that come on
board Mega fans and that they

474
00:23:22,400 --> 00:23:24,800
move from crypto, curious to
crypto and formed and that

475
00:23:24,800 --> 00:23:27,900
eventually Krypto - that there's
plenty more people to come in

476
00:23:27,900 --> 00:23:29,200
behind him.
Right back.

477
00:23:29,600 --> 00:23:31,800
As long as they're bringing
their friends and that you guys

478
00:23:31,800 --> 00:23:36,100
continue to innovate on the tech
side and on creating this

479
00:23:36,100 --> 00:23:38,900
flywheel of these different
opportunities to put in front of

480
00:23:38,900 --> 00:23:41,300
the users.
Then there's some pretty good

481
00:23:41,300 --> 00:23:44,100
longevity here.
That's exactly why we decided to

482
00:23:44,100 --> 00:23:47,500
build mobile first Colin.
And I both the previous gaming

483
00:23:47,500 --> 00:23:51,700
platform and this one, right?
Because the next billion people

484
00:23:51,700 --> 00:23:55,600
that come online next, at least
80% of them.

485
00:23:55,600 --> 00:23:58,200
Their first interface is going
to be on a smartphone mobile

486
00:23:58,200 --> 00:24:00,600
device.
So That's our Target.

487
00:24:00,900 --> 00:24:04,100
And when they first, you know,
turn to explore this.

488
00:24:04,100 --> 00:24:07,900
This internet thing on these
smart devices there.

489
00:24:08,100 --> 00:24:10,300
You're not going to know the
difference between our brand and

490
00:24:10,300 --> 00:24:11,800
some of the biggest brands in
the world.

491
00:24:12,400 --> 00:24:15,400
So we have an opportunity there
to breach, those emerging

492
00:24:15,400 --> 00:24:17,500
markets that are just coming
online.

493
00:24:17,600 --> 00:24:22,200
And I think I chose a real value
for large media companies of the

494
00:24:22,200 --> 00:24:25,200
world that are trying to reach
those people, because they have

495
00:24:25,200 --> 00:24:27,400
to go big and Broad, and deep in
their Market.

496
00:24:27,400 --> 00:24:31,200
Well, we're Nimble and we can
open up and move from Market to

497
00:24:31,200 --> 00:24:34,200
Market and hit all the Emerging
Markets as they come online.

498
00:24:34,500 --> 00:24:36,700
You know, they're not building
land lines across the plan

499
00:24:36,700 --> 00:24:38,900
anymore.
They're putting in cell phone,

500
00:24:38,900 --> 00:24:41,700
towers and satellites.
And so we're built for that.

501
00:24:41,700 --> 00:24:43,500
Oh yeah.
Oh, I'm thinking all different

502
00:24:43,500 --> 00:24:46,100
types of in, you know, overlap
here with big, big media

503
00:24:46,100 --> 00:24:50,200
companies and a casual games and
will allow games and the things

504
00:24:50,200 --> 00:24:53,300
that could drive more users to
their content, their own native

505
00:24:53,300 --> 00:24:54,900
content.
So, I think I'm answering my

506
00:24:54,900 --> 00:24:58,600
next question here before I ask
it, but it terms, the

507
00:24:58,600 --> 00:25:01,200
longer-term vision.
And how big can this get?

508
00:25:01,500 --> 00:25:05,100
And, you know, from probably
let's start this one from a

509
00:25:05,108 --> 00:25:07,600
technology perspective.
Colin, what is this?

510
00:25:07,600 --> 00:25:09,300
Look like.
When you've got the first

511
00:25:09,300 --> 00:25:14,300
billion users right from a mega
fans perspective, huge huge.

512
00:25:14,300 --> 00:25:17,200
We've got the team in places
online like I say we're hiring

513
00:25:17,200 --> 00:25:21,500
need developers but because of
the whole techstars project

514
00:25:21,500 --> 00:25:24,400
we've got some amazing mentors
who are in place and are helping

515
00:25:24,400 --> 00:25:26,100
us.
I think I'd mess in the right

516
00:25:26,100 --> 00:25:29,400
direction and everything is just
kind of built around the neck.

517
00:25:29,500 --> 00:25:32,200
Stat.
So for me in particular, I have

518
00:25:32,200 --> 00:25:35,300
to start looking into, you know,
maybe what happens, after move

519
00:25:35,300 --> 00:25:39,900
our gaming, we can move into PC
gaming to HTML5 games anything.

520
00:25:39,900 --> 00:25:43,600
We could link it up to a Peloton
you know and have a competition

521
00:25:43,600 --> 00:25:45,300
to see who can burn those
calories.

522
00:25:45,300 --> 00:25:48,400
And we there's so many
opportunities for us in terms of

523
00:25:48,400 --> 00:25:51,400
tech, absolutely either go.
The big thing is the fact that

524
00:25:51,400 --> 00:25:55,000
you're not publishing in
developing games, you're just

525
00:25:55,000 --> 00:25:58,600
creating these Bridges between
different ways that people

526
00:25:58,600 --> 00:26:03,500
engage.
With smart devices for pleasure

527
00:26:03,700 --> 00:26:06,400
for leisure, that's actually the
Irish way to say Leisure.

528
00:26:06,500 --> 00:26:08,800
I'll go back to saying Leisure
it, you know, maybe the summer

529
00:26:08,800 --> 00:26:12,000
when I'm back in the US, but how
do you say it Colin, do you say

530
00:26:12,000 --> 00:26:13,800
Leisure Leisure?
I'll say, lygia.

531
00:26:14,200 --> 00:26:15,700
Yeah, there you go.
All right, cool.

532
00:26:15,700 --> 00:26:19,500
From a market perspective.
Jeff, how big can this get?

533
00:26:20,700 --> 00:26:26,500
My gosh, that as an entity as a
market, it's going to reach.

534
00:26:26,500 --> 00:26:28,300
I mean, you have 3 billion
people already playing casual

535
00:26:28,300 --> 00:26:30,800
games.
So there's already a market.

536
00:26:30,800 --> 00:26:34,600
Can we activate half of those
potentially with?

537
00:26:34,600 --> 00:26:37,300
If we had the right Partnerships
and with this a collaborative

538
00:26:37,300 --> 00:26:40,400
process for us, right?
It really is about that, that

539
00:26:40,400 --> 00:26:43,500
white label solution is about
partnering, with, with bigger

540
00:26:43,500 --> 00:26:46,100
Brands, bigger games, and
sharing in our communities,

541
00:26:46,100 --> 00:26:48,000
sharing our community, with them
and vice versa.

542
00:26:48,600 --> 00:26:51,800
So we can grow exponentially
based Matt, right.

543
00:26:52,200 --> 00:26:54,900
So if we found another game
studio, for instance, one of the

544
00:26:54,900 --> 00:26:57,200
ones were talking to you right
now that also has four hundred

545
00:26:57,200 --> 00:26:59,800
thousand registered users and
we're sharing this suddenly, we

546
00:26:59,800 --> 00:27:02,200
have eight hundred thousand
users we integrated in their

547
00:27:02,200 --> 00:27:05,800
game so we just to X.
So this can happen very quickly

548
00:27:06,200 --> 00:27:09,400
and you know, potentially we
could reach physically about

549
00:27:09,400 --> 00:27:12,100
half of the market about half of
the markets in China.

550
00:27:12,500 --> 00:27:13,900
We cannot reach that they're
kept.

551
00:27:13,900 --> 00:27:17,000
There is the a firewall there
that we can't breach, and they

552
00:27:17,000 --> 00:27:19,400
have some restrictions around
gaming for prizes, and there's a

553
00:27:19,408 --> 00:27:22,000
few other spot markets.
That also has some restrictions,

554
00:27:22,300 --> 00:27:26,800
but potentially, I mean, the
total available Market to us is

555
00:27:27,200 --> 00:27:30,800
approximately 1.5 billion
players and okay.

556
00:27:30,800 --> 00:27:33,100
And there's, there's look,
there's some of the biggest

557
00:27:33,100 --> 00:27:36,000
brands in the world, you know,
are going after it.

558
00:27:36,600 --> 00:27:39,500
The, we know the potentials
there and Gamers.

559
00:27:39,500 --> 00:27:43,200
Don't just live on one game.
They might play one game most of

560
00:27:43,200 --> 00:27:45,000
the time.
But as you said, this is a

561
00:27:45,008 --> 00:27:48,000
Leisure.
It's casual gaming, right?

562
00:27:48,100 --> 00:27:51,800
It's to take up some down time.
It's, you know, you're on the

563
00:27:51,800 --> 00:27:55,800
train or the bus commuting or at
the airport or you're at your

564
00:27:55,800 --> 00:27:59,900
kids, you know, football game
or, you know, the u.s. baseball

565
00:27:59,900 --> 00:28:03,000
where you're sitting around for
a few hours and so you're

566
00:28:03,000 --> 00:28:04,600
playing multiple different
games.

567
00:28:04,700 --> 00:28:08,600
What this is is a toolset that's
a retention of monetization tool

568
00:28:08,900 --> 00:28:12,900
because Competitive Gaming turns
on a chemical reaction has a

569
00:28:12,908 --> 00:28:15,200
chemical reaction that people
have and so it brings out the

570
00:28:15,208 --> 00:28:17,200
competitiveness and people,
right?

571
00:28:17,200 --> 00:28:19,900
So now yes, I can play against
this casual game.

572
00:28:20,000 --> 00:28:22,100
One of our League games, candy
business, connect three puzzle

573
00:28:22,100 --> 00:28:23,500
game.
I can play against it all day

574
00:28:23,500 --> 00:28:26,700
and try to get my high score.
But wait, there's other

575
00:28:26,700 --> 00:28:29,500
tournaments going on where
people are winning prizes the

576
00:28:29,500 --> 00:28:32,300
now, my high score, I can
actually get rewarded something

577
00:28:32,300 --> 00:28:35,800
for that, your competitive
juices to start to get released

578
00:28:36,100 --> 00:28:40,600
and orphans, things like that.
So there's a natural innate want

579
00:28:40,600 --> 00:28:44,200
or need to compete and then add
in large prize pools.

580
00:28:44,700 --> 00:28:48,200
Let's say we're doing, you know,
in Ft, that's worth, you know,

581
00:28:48,300 --> 00:28:51,400
25,000 dollars, two hundred
thousand dollars, Let's scale

582
00:28:51,400 --> 00:28:54,500
that up with the audience.
The more people that join the

583
00:28:54,500 --> 00:28:57,700
larger, our prize pools can get
and that creates another

584
00:28:57,700 --> 00:29:00,300
stickiness Factor.
So you have dual stickiness

585
00:29:00,300 --> 00:29:03,400
factors their competitiveness,
which is natural ease of play.

586
00:29:03,400 --> 00:29:05,500
The again, these are casual
games that were starting was.

587
00:29:05,500 --> 00:29:09,200
So again we lowered the barrier
right for people so you don't

588
00:29:09,200 --> 00:29:11,300
have to be a heavily.
Skilled gamer.

589
00:29:11,300 --> 00:29:12,900
That's playing for 16 hours a
day.

590
00:29:13,100 --> 00:29:16,100
You can jump on one of these
games and you can you can

591
00:29:16,100 --> 00:29:19,600
practice for a couple hours and
become good, right?

592
00:29:19,600 --> 00:29:21,900
So anybody can We call it in
sports bra.

593
00:29:21,900 --> 00:29:25,700
We actually trademark that.
Esports for all meeting were

594
00:29:26,000 --> 00:29:28,100
offering this to so the world to
everyone.

595
00:29:28,300 --> 00:29:32,200
So we I think we could reach you
know 1.5 billion people with

596
00:29:32,200 --> 00:29:34,700
this with the right Partnerships
and collaborations in place.

597
00:29:35,200 --> 00:29:38,400
I get it I get it.
And from a technology

598
00:29:38,400 --> 00:29:41,900
perspective, Colin what other
Innovations does this open up,

599
00:29:42,300 --> 00:29:45,100
right?
You guys get this right in terms

600
00:29:45,100 --> 00:29:48,500
of scaling, the platform, what
are the other opportunities that

601
00:29:48,500 --> 00:29:52,700
it does open up in order to
integrate not just with other

602
00:29:52,700 --> 00:29:55,800
markets?
But If the technology platforms

603
00:29:56,200 --> 00:29:59,000
that others you using out there
and areas that people not may

604
00:29:59,000 --> 00:30:02,000
not be thinking about right now.
Yeah, I mean, this is the, the

605
00:30:02,000 --> 00:30:04,500
beauty of the way it's been
written as been made with all

606
00:30:04,500 --> 00:30:06,800
this in mind.
So, like I said, mentioned

607
00:30:06,800 --> 00:30:10,100
earlier, we got these open apis
so anybody can call them from

608
00:30:10,100 --> 00:30:13,600
wherever they like it obviously
needs to be secured as well with

609
00:30:13,600 --> 00:30:17,300
API Keys Etc security, but it's
really Limitless.

610
00:30:17,300 --> 00:30:21,600
You know, we can, everything's
has an open API now whether it's

611
00:30:21,700 --> 00:30:25,200
a Fitbit Fitbit, have that open
API Guys we can connect to that,

612
00:30:25,200 --> 00:30:28,300
I like I mentioned earlier there
the palette alms there could

613
00:30:28,300 --> 00:30:30,200
really be anything console
gaming.

614
00:30:30,200 --> 00:30:34,200
Obviously at some point steam
has open apis that there's is

615
00:30:34,200 --> 00:30:37,400
really kind of unlimited.
I think we're concentrating on

616
00:30:37,400 --> 00:30:42,100
mobile games at the moment but
yeah, next step is could open up

617
00:30:42,100 --> 00:30:43,600
anything.
There are three.

618
00:30:43,600 --> 00:30:47,600
Okay first phase which were
still in is to call for 100

619
00:30:47,600 --> 00:30:50,900
games and 100 markets with 100
million players and we think

620
00:30:50,900 --> 00:30:53,600
that's a first good step and
it's an audacious goal.

621
00:30:53,700 --> 00:30:57,000
But it's Capable and we've seen
scale like this color and I both

622
00:30:57,000 --> 00:30:59,600
have Large Scale Company
backgrounds.

623
00:31:00,100 --> 00:31:02,200
We know what that looks like and
what it feels like we've been on

624
00:31:02,200 --> 00:31:06,000
those teams and so really, it is
achievable bring you back to the

625
00:31:06,008 --> 00:31:07,600
Here.
And Now, what is the biggest

626
00:31:07,600 --> 00:31:11,100
challenge for 2022?
And obviously, the biggest

627
00:31:11,100 --> 00:31:15,400
objective for 2022 to get to get
done our goal this year.

628
00:31:15,400 --> 00:31:17,300
So what were fundraising right
now?

629
00:31:17,300 --> 00:31:19,600
We're about halfway through our
seed round, which is great.

630
00:31:19,800 --> 00:31:22,900
So we've raised about a million
and a half u.s. towards the 3

631
00:31:22,900 --> 00:31:25,200
million goal.
We're going to launch a token

632
00:31:25,200 --> 00:31:28,100
with some of those monies and Q3
hopefully depending on market

633
00:31:28,100 --> 00:31:30,300
conditions and we're going to
leverage that and we are

634
00:31:30,300 --> 00:31:32,900
developing in Ft sale as well
around some of our game

635
00:31:32,900 --> 00:31:35,600
characters who will use that to
raise as well.

636
00:31:35,700 --> 00:31:40,000
So we've got some good levers
that we can pull and that are in

637
00:31:40,000 --> 00:31:42,800
development right now to help us
get to a 5 million total goal

638
00:31:42,800 --> 00:31:47,000
this year, and we're using those
Monies to continue building out.

639
00:31:47,000 --> 00:31:49,200
The team is, Colin said we've
been adding to the technical

640
00:31:49,200 --> 00:31:51,500
side.
We're also adding to the, the

641
00:31:51,500 --> 00:31:55,100
marketing affiliate marketing
and The partnership side as

642
00:31:55,100 --> 00:31:57,600
well.
And the goal is to have ten

643
00:31:57,600 --> 00:32:00,300
games in Market.
We're now currently, we've just

644
00:32:00,300 --> 00:32:03,500
launched on Samsung and Huawei.
So now we're on Google, Apple

645
00:32:03,500 --> 00:32:07,000
Samsung Huawei stores, we can
have 10 games in those stores.

646
00:32:07,600 --> 00:32:10,500
A million registered users, half
a million gauge followers on

647
00:32:10,500 --> 00:32:14,800
social media, That'll put us in
position next year to 10x again.

648
00:32:15,100 --> 00:32:20,000
So in 2023 pain and that's the
goal and then from there, you

649
00:32:20,000 --> 00:32:22,500
know, we know the conversations
it's going to be a global

650
00:32:22,500 --> 00:32:24,400
conversation, the end of 22
degrees.

651
00:32:24,400 --> 00:32:26,600
So we're a little over a year
year and a half out.

652
00:32:27,300 --> 00:32:29,300
All right.
From a, from a tech perspective.

653
00:32:29,300 --> 00:32:31,400
Colin what's the biggest
objective for right now?

654
00:32:31,800 --> 00:32:35,200
So, yeah, we've kind of gone
from 0 to 100 and like a few

655
00:32:35,200 --> 00:32:38,500
weeks because of mainly due to
the textiles and I guess it's

656
00:32:38,500 --> 00:32:39,800
alright, it's great.
I love it.

657
00:32:40,200 --> 00:32:43,200
So we've gone from, you know,
kind of small Not so, some

658
00:32:43,200 --> 00:32:45,400
serious, you know, we've been
working when we can and get

659
00:32:45,400 --> 00:32:47,600
things working, you know, as
well as we can.

660
00:32:48,000 --> 00:32:50,500
It's gone from that to, okay?
Now you're in the next phase of

661
00:32:50,500 --> 00:32:54,100
the company, everything needs to
be security side of things.

662
00:32:54,100 --> 00:32:56,700
Employing new people building
out the products at the same

663
00:32:56,700 --> 00:33:00,000
time and it's just getting a
balance as well.

664
00:33:00,400 --> 00:33:03,900
It's also not so much fun.
Yeah, I hear, you know, and I

665
00:33:03,900 --> 00:33:06,300
was thinking about this this
morning, actually, when I was

666
00:33:06,300 --> 00:33:10,400
out for my walk, in thinking
about Mega fan specifically, and

667
00:33:10,400 --> 00:33:12,100
it was something I think it was
real.

668
00:33:12,200 --> 00:33:15,000
Paul on a podcast was talking
about a security.

669
00:33:15,000 --> 00:33:18,500
You just mention it being that
bridge from web to web three and

670
00:33:18,500 --> 00:33:24,300
that you're bringing value in
two types of platforms that

671
00:33:24,500 --> 00:33:28,200
today aren't in mass and where
there's not a whole lot of.

672
00:33:28,200 --> 00:33:30,500
Hey, this is how others have
done it before.

673
00:33:31,100 --> 00:33:35,100
And so you're implementing the
security to prevent this whole

674
00:33:35,100 --> 00:33:39,700
Honeypot style attack of, okay?
Look at this new mobile gaming

675
00:33:39,700 --> 00:33:43,800
platform, they're paying or It's
and entities are paying rewards

676
00:33:43,800 --> 00:33:45,900
and tokens.
There is an ability to take

677
00:33:45,900 --> 00:33:50,000
those tokens off platform and
monetize them if it's you that's

678
00:33:50,000 --> 00:33:53,400
earned them but also monetize
them if it's a bad actor that's

679
00:33:53,400 --> 00:33:56,400
done that and building up
security around that is pretty

680
00:33:56,400 --> 00:34:00,400
critical and it's a very very
fast-moving industry in web

681
00:34:00,400 --> 00:34:04,400
three obviously or fast-moving
World in web three where you've

682
00:34:04,400 --> 00:34:05,700
got to, you've got to do all
that.

683
00:34:05,700 --> 00:34:08,400
You got all that copper.
Fastened down, is that something

684
00:34:08,400 --> 00:34:09,800
common that keeps you up at
night?

685
00:34:09,900 --> 00:34:12,000
Oh totally.
Yeah.

686
00:34:12,199 --> 00:34:14,199
I wake up in my in spots cold
sweats.

687
00:34:15,699 --> 00:34:18,100
Is this hold on me as well?
I see these.

688
00:34:18,100 --> 00:34:20,000
It's all on you.
It's all you.

689
00:34:20,000 --> 00:34:22,100
It's like a scientist my fault.
Yeah.

690
00:34:22,199 --> 00:34:24,100
So we have to stay one step
ahead.

691
00:34:24,100 --> 00:34:28,000
I mean, China secure gaming
systems is very, very hard

692
00:34:28,000 --> 00:34:32,199
because it's obviously open to a
lot of cheating and bad behavior

693
00:34:32,199 --> 00:34:34,800
behind the scenes.
So we just have to try and stay

694
00:34:34,800 --> 00:34:36,699
one step ahead.
We've got a lot of things in

695
00:34:36,699 --> 00:34:39,900
place for security using, you
know, Cloud, right?

696
00:34:39,900 --> 00:34:42,100
From cloud fly all the way down
to anti-cheat system.

697
00:34:42,300 --> 00:34:46,500
Them on the server side, but the
client side is very very very

698
00:34:46,500 --> 00:34:49,699
difficult to secure itself so we
try and do everything on the

699
00:34:49,699 --> 00:34:52,699
server side of the can.
So you know, you started game,

700
00:34:53,000 --> 00:34:54,300
okay?
We know how long they've been

701
00:34:54,300 --> 00:34:56,500
playing, we know what level
they've been playing you know

702
00:34:56,500 --> 00:34:59,200
the maximum points are they can
score in that time.

703
00:34:59,500 --> 00:35:02,700
So if anything outside of those
kind of bands we flagged them

704
00:35:02,700 --> 00:35:05,200
and then we investigate that.
Yeah.

705
00:35:05,200 --> 00:35:08,700
Yeah I think you mentioned this
to me before so almost like a

706
00:35:08,700 --> 00:35:10,900
cryptocurrency platform will
have a whole bunch of

707
00:35:10,900 --> 00:35:13,600
transaction history.
And they'll know for each one of

708
00:35:13,607 --> 00:35:16,400
their customers, each one of
their users, what their

709
00:35:16,400 --> 00:35:18,400
Tendencies are.
And so they're going to run

710
00:35:18,400 --> 00:35:21,300
algorithms based upon their
usage in their transactions and

711
00:35:21,300 --> 00:35:25,000
see if anything jumps out.
For example, I was on a crypto

712
00:35:25,000 --> 00:35:29,400
platform, a couple weeks ago, I
was pulling up my list of annual

713
00:35:29,400 --> 00:35:32,700
transactions, for some reporting
that I was doing and I hadn't

714
00:35:32,700 --> 00:35:36,700
logged into that platform to get
something like that a year and

715
00:35:36,700 --> 00:35:40,700
within I don't know, 45 hours.
I got an email that says your

716
00:35:40,700 --> 00:35:44,500
account is under review.
That clears within 24 hours but

717
00:35:44,500 --> 00:35:46,600
then we'll give you access back
to your account now.

718
00:35:46,600 --> 00:35:48,800
Mike, that was it?
I did something out of the

719
00:35:48,800 --> 00:35:51,500
ordinary and they immediately,
shut it down.

720
00:35:51,600 --> 00:35:53,900
Yeah, and you can do those types
of things.

721
00:35:53,900 --> 00:35:55,800
You don't need to be a
cryptocurrency platform to do

722
00:35:55,800 --> 00:35:56,300
that.
No.

723
00:35:56,500 --> 00:35:59,300
Fortunately web 3 gaming
platform.

724
00:35:59,600 --> 00:36:02,300
The ground was sort of cut force
on the web to side because

725
00:36:02,300 --> 00:36:05,200
there's, there's plenty of
gaming companies in this world

726
00:36:05,200 --> 00:36:07,700
that have had to go through
basic security.

727
00:36:08,100 --> 00:36:11,200
We're adding another area that
needs to be secured in the web

728
00:36:11,200 --> 00:36:12,600
three.
The Bridge right?

729
00:36:12,600 --> 00:36:15,200
The process, but those live in
our accounts.

730
00:36:15,400 --> 00:36:17,500
So, the bridge is actually the
players account.

731
00:36:18,200 --> 00:36:23,100
So, you'll be able to see and
access your web three and web to

732
00:36:23,100 --> 00:36:26,100
assets within your account.
It'll be sitting on a web to

733
00:36:26,100 --> 00:36:28,300
server, but it will have links
that will take you to the web 3.

734
00:36:28,300 --> 00:36:31,000
So we do and Colin's been
working on the security truck

735
00:36:31,000 --> 00:36:33,300
called, like you said, this is
what keeps them up at night.

736
00:36:33,300 --> 00:36:36,100
But luckily, you know, for us of
the gaming companies had already

737
00:36:36,100 --> 00:36:39,000
shown us, some of the basics,
and we've worked towards, you

738
00:36:39,000 --> 00:36:41,400
know, achieving all those.
I think we've been successful at

739
00:36:41,400 --> 00:36:43,500
that butt.
Part two of this second side of

740
00:36:43,508 --> 00:36:46,400
it is our community.
As I said, this is a

741
00:36:46,400 --> 00:36:49,300
collaborative.
So we've established the world's

742
00:36:49,300 --> 00:36:52,600
first mobile Esports Gaming
Community, not for a single

743
00:36:52,600 --> 00:36:59,100
brand, but as a, as a vertical,
right mobile Esports and and we

744
00:36:59,100 --> 00:37:01,600
want them to take ownership and
they have.

745
00:37:01,800 --> 00:37:04,700
So we're going to keep continue
promoting that because if they

746
00:37:04,700 --> 00:37:08,000
see a bad actor, well I wouldn't
want to be in their way.

747
00:37:08,000 --> 00:37:11,700
That's that's for sure, right?
Let the let them think of we've

748
00:37:11,700 --> 00:37:13,300
seen.
We've seen what happens on

749
00:37:13,300 --> 00:37:15,700
Reddit and places like that and
when you say something that's

750
00:37:15,700 --> 00:37:19,100
out of line, imagine somebody
doing something, you know,

751
00:37:19,100 --> 00:37:23,300
illegal or you know, something
malicious within our community.

752
00:37:23,400 --> 00:37:25,700
I believe that our community
would jump all over them and

753
00:37:25,700 --> 00:37:27,600
make sure that they were called
out.

754
00:37:27,700 --> 00:37:30,600
And, you know, contact doesn't
make sure they were banned and

755
00:37:30,600 --> 00:37:33,100
so we, we are going to be using
that as well.

756
00:37:33,600 --> 00:37:36,200
Is our community will be our
eyes and ears, as well as what

757
00:37:36,200 --> 00:37:39,100
we're seeing in the tax system
that Collins building these

758
00:37:39,100 --> 00:37:42,000
algorithms, right to watch the
metadata and make sure that

759
00:37:42,200 --> 00:37:44,000
We're catching anomalies.
Yeah.

760
00:37:44,200 --> 00:37:46,400
What's awesome about you guys
that you kind of interests think

761
00:37:46,400 --> 00:37:48,000
of this.
Your kind of like I was going to

762
00:37:48,000 --> 00:37:50,600
say the stealth web 3, but it's
not even stealth, right?

763
00:37:50,600 --> 00:37:54,700
It's a fact that you're talking
about community, and that is a

764
00:37:54,707 --> 00:37:56,800
very, very strong web, three
narrative.

765
00:37:57,200 --> 00:38:00,800
What you call SDK or software
development kit or white label

766
00:38:00,900 --> 00:38:04,000
is a very, very strong web,
three narrative called

767
00:38:04,000 --> 00:38:06,700
composability or Lego block or
the fact that others can build

768
00:38:06,700 --> 00:38:11,100
on top of what you've built
right and you do have this

769
00:38:11,100 --> 00:38:15,500
compounding Act between you
bringing more users to

770
00:38:15,500 --> 00:38:18,400
developers, and developers
bringing or game Publishers in

771
00:38:18,400 --> 00:38:21,200
the, in that instance, bringing
more users to you, right?

772
00:38:21,200 --> 00:38:23,900
So you have the strong
compounding crossover effects.

773
00:38:23,900 --> 00:38:25,400
Another strong web three
narrative.

774
00:38:25,500 --> 00:38:29,300
So, is this a sign of the times?
Or was this thought out?

775
00:38:29,300 --> 00:38:33,500
Well in advance?
Yeah, early early.

776
00:38:33,500 --> 00:38:36,500
You were well doing the first
legal Ico and Canada.

777
00:38:36,500 --> 00:38:40,400
You had your head around this
early days and it's just been

778
00:38:40,400 --> 00:38:44,300
it's been quiet and but now It's
moving like a house on fire.

779
00:38:44,300 --> 00:38:48,100
So we have this and look we're a
true platform play, right?

780
00:38:48,100 --> 00:38:49,600
That's what this is the
Platinum.

781
00:38:49,600 --> 00:38:51,500
You can build off of it.
We can add games to.

782
00:38:51,500 --> 00:38:53,800
We can add communities to it.
They can interchange One

783
00:38:53,800 --> 00:38:55,500
account.
You open up an account with us.

784
00:38:55,500 --> 00:38:57,200
You register, an account set of
one of our games.

785
00:38:57,300 --> 00:38:59,700
You can now use that account
across all of our games in our

786
00:38:59,700 --> 00:39:02,100
ecosystem, so it's a platform
play.

787
00:39:02,100 --> 00:39:05,200
So we want to be sitting
alongside the Roblox in the

788
00:39:05,200 --> 00:39:09,700
Minecraft, so the world and we
are, but we're mobile first

789
00:39:10,000 --> 00:39:13,300
right though?
That's Our Niche right now, will

790
00:39:13,300 --> 00:39:17,600
expand and go compete against
the bigger players later when

791
00:39:17,600 --> 00:39:19,200
we're ready.
But right now there's so much

792
00:39:19,200 --> 00:39:22,800
the mine here and there's so
many people to draw in and bring

793
00:39:22,800 --> 00:39:27,000
over and and show and tell you
know, web three assets and what

794
00:39:27,000 --> 00:39:29,400
they're about.
So that's what we're going to

795
00:39:29,400 --> 00:39:30,500
do.
It's something we've always

796
00:39:30,500 --> 00:39:32,900
thought about it and I'm moving
into is that was going to happen

797
00:39:32,900 --> 00:39:37,500
eventually because crypto tokens
and gaming just go hand-in-hand

798
00:39:37,500 --> 00:39:39,700
and especially when you bring an
FTE since the equation as well.

799
00:39:39,700 --> 00:39:41,300
I can lead you into one of your
stories.

800
00:39:41,300 --> 00:39:44,400
Happy about the They check each,
he's actually kind of thing

801
00:39:44,400 --> 00:39:46,800
because, you know, use those
tokens to get things and then

802
00:39:46,800 --> 00:39:48,000
you get paid back in those
taken.

803
00:39:48,000 --> 00:39:51,600
So I know I know but for the
audience out there was some was

804
00:39:51,600 --> 00:39:53,100
referring to a Chuck-E-Cheese
example.

805
00:39:53,100 --> 00:39:55,900
Today about getting paid and
tokens at an arcade.

806
00:39:55,900 --> 00:39:58,500
And I said, listen, once I saw
Kanye West at Chuck E cheese

807
00:39:58,500 --> 00:40:02,300
now, that's a shout-out to his
gold digger song but I never

808
00:40:02,300 --> 00:40:04,700
actually saw a Kanye West to
Chuck E cheese, but I have been

809
00:40:04,700 --> 00:40:06,700
to a Chuck E cheese on the
global side of it.

810
00:40:06,700 --> 00:40:09,700
Now you'll be winning tokens
right in her games and tokens

811
00:40:09,700 --> 00:40:11,900
are aiming up Gamers have been
you.

812
00:40:12,100 --> 00:40:15,100
Using digital asset since the
mid-90s they've been trading

813
00:40:15,100 --> 00:40:18,800
them since the mid-90s.
So, this is, this is native to

814
00:40:18,800 --> 00:40:22,100
the gaming environment.
Cryptocurrency is just another

815
00:40:22,100 --> 00:40:25,200
digital asset in FTC is just
another digital asset and their

816
00:40:25,200 --> 00:40:27,200
world.
But digital assets are native to

817
00:40:27,200 --> 00:40:29,900
gaming, right?
And, and when you're in our game

818
00:40:29,900 --> 00:40:33,500
system and you're you're buying
and then playing using your

819
00:40:33,500 --> 00:40:36,400
buying tokens using them to play
in, tournaments, your winning

820
00:40:36,400 --> 00:40:39,300
back tokens and then you're
trading those tokens out.

821
00:40:39,400 --> 00:40:43,000
It's like a casino model.
It's Chucky Cheese, is we

822
00:40:43,600 --> 00:40:45,400
recognize that.
But for the rest of the world,

823
00:40:45,400 --> 00:40:47,700
is taking your tokens from the
table to the cage.

824
00:40:47,800 --> 00:40:49,400
And then saying, what can I get
for this?

825
00:40:49,400 --> 00:40:52,500
Well, you can get this in Ft.
This cryptocurrency, this

826
00:40:52,500 --> 00:40:57,000
product would be, we offered
fiat currency, so anything

827
00:40:57,000 --> 00:40:59,900
everything anything that can be
transferred digitally we can

828
00:40:59,900 --> 00:41:03,100
offer.
And so this is such a scalable

829
00:41:03,100 --> 00:41:08,300
and expandable platform from
every facet, every asset that

830
00:41:08,300 --> 00:41:11,300
we're using is, is the scalable
and we'll call in.

831
00:41:11,300 --> 00:41:15,000
And I Got together and design.
This particular model.

832
00:41:15,000 --> 00:41:16,700
That's that's what we had in
mind.

833
00:41:16,700 --> 00:41:19,800
The entire time for Mega fans
was, you know, let's build this

834
00:41:19,800 --> 00:41:22,700
for Enterprise level.
Let's build this for scale and

835
00:41:22,700 --> 00:41:24,900
when we find the right
partnership, you know, will take

836
00:41:24,900 --> 00:41:28,400
this and be able to have a
complete Global Endeavor with

837
00:41:28,400 --> 00:41:30,200
it.
So that's what Mega fans is all

838
00:41:30,200 --> 00:41:34,600
about nice last.
Question guys, what's one thing

839
00:41:34,600 --> 00:41:36,600
that people wouldn't expect to
know about you?

840
00:41:36,700 --> 00:41:40,600
And we'll start with Jeff.
I like my quiet time.

841
00:41:43,300 --> 00:41:45,100
No, you don't.
I'm talking all the time.

842
00:41:45,600 --> 00:41:48,500
I really enjoy my time by
myself.

843
00:41:48,500 --> 00:41:50,400
It's very spiritual for me on
bike.

844
00:41:50,400 --> 00:41:53,400
I surf those for my moments of
reflection.

845
00:41:54,100 --> 00:41:56,400
I'm a humanist.
I'm very loud about that because

846
00:41:56,400 --> 00:42:00,000
I believe everybody look work.
As I tell my kids, it's a great

847
00:42:00,000 --> 00:42:02,800
day for a race and they answer
the human race.

848
00:42:03,100 --> 00:42:06,800
Let us all enjoy the race
together and so that's I'm going

849
00:42:06,800 --> 00:42:10,100
to always work it on and build
businesses around that premise

850
00:42:10,700 --> 00:42:13,000
and that's what that does.
A couple things about me,

851
00:42:13,300 --> 00:42:15,200
absolutely better.
The human race from the router

852
00:42:15,200 --> 00:42:17,700
here, you know?
Absolutely Colin.

853
00:42:17,700 --> 00:42:19,100
What about you?
Wow.

854
00:42:19,200 --> 00:42:20,900
Okay.
Well, I have an embarrassing

855
00:42:20,900 --> 00:42:22,700
story about how I ended up in
Canada.

856
00:42:23,100 --> 00:42:27,200
So, I used to be, he's feeling
marching band, and I just got

857
00:42:27,200 --> 00:42:29,300
all these stories about surfing.
And there's another guy who

858
00:42:29,300 --> 00:42:30,800
works in the company with the
next person.

859
00:42:30,800 --> 00:42:32,900
A border.
Now I was a drummer in a

860
00:42:32,900 --> 00:42:35,300
marching band and that's one of
the reasons I moved out to

861
00:42:35,300 --> 00:42:40,200
Canada actually say okay my to
be to Vancouver but the Expo 86.

862
00:42:40,300 --> 00:42:44,300
It was quite a big thing and
Right to the interior, which is

863
00:42:44,300 --> 00:42:48,000
called cleaner and all that.
It can, I Canaria hated it.

864
00:42:48,300 --> 00:42:50,500
I can stand it because I was a
teenager and everything was

865
00:42:50,500 --> 00:42:52,400
going on.
If I give her all that was here

866
00:42:52,400 --> 00:42:54,600
was just lakes and mountains and
kind of boring stuff.

867
00:42:55,100 --> 00:42:58,900
So speak about moving out to
Canada in the early 2000's and

868
00:42:59,000 --> 00:43:01,000
you know it's good Vancouver.
That's where it's all happening

869
00:43:01,600 --> 00:43:04,200
but it rains there a lot.
So it's very similar to England.

870
00:43:04,600 --> 00:43:07,600
Okay, how about Kelowna see if
it's looked on the internet to

871
00:43:07,600 --> 00:43:10,100
make sure it's still there?
Since I was quite a big heavy

872
00:43:10,100 --> 00:43:14,900
Tech sector so Wow.
Your anniversary of Wyoming in

873
00:43:14,900 --> 00:43:17,100
Kelowna and I'd be fine.
Wow, no.

874
00:43:17,100 --> 00:43:19,200
Just told the world, but it's
all good.

875
00:43:19,200 --> 00:43:21,700
And there's a video of me.
Ashley was Jeff, doesn't even

876
00:43:21,700 --> 00:43:23,300
know.
This is a video of me on YouTube

877
00:43:23,300 --> 00:43:26,000
when I was in the band being
interviewed by the BBC by Collin

878
00:43:26,000 --> 00:43:28,300
I've seen it if something it.
Okay.

879
00:43:28,400 --> 00:43:30,600
Oh dude, that's got to make the
rounds.

880
00:43:30,600 --> 00:43:34,300
That's got to make the rounds.
Absolutely use a child products.

881
00:43:34,300 --> 00:43:37,400
Get we're all going to see it in
a marching band and then

882
00:43:37,400 --> 00:43:40,700
becoming a developer for all
those years and then finally

883
00:43:40,700 --> 00:43:44,400
getting it together.
Is it gets dark, that's what he

884
00:43:44,400 --> 00:43:47,500
is.
He is at X star, he is at X.

885
00:43:47,500 --> 00:43:51,300
Star will give him that 100%.
All right guys, we'll listen, it

886
00:43:51,300 --> 00:43:53,100
was awesome.
Having you on the show it was a

887
00:43:53,100 --> 00:43:56,300
great chat really looking
forward to to our next chat,

888
00:43:56,300 --> 00:43:58,600
which will likely be tomorrow at
this stage.

889
00:43:58,600 --> 00:44:00,800
So thank you again, guys.
This has been great.

890
00:44:00,800 --> 00:44:02,500
Thank you so much for being on
your show.

891
00:44:02,800 --> 00:44:04,500
Yeah, thanks baby.
I'm fold everything.

892
00:44:04,500 --> 00:44:06,600
You've done with the text laws
program as well.

893
00:44:06,600 --> 00:44:09,400
So really enjoying it.
Thank you guys.

894
00:44:16,800 --> 00:44:19,100
That does it for this week,
folks, thanks to Jeff Donnelly

895
00:44:19,100 --> 00:44:20,900
and Colin Bracy for opening up
their minds.

896
00:44:20,900 --> 00:44:23,300
Help us figure out why they do
what they do like to get in

897
00:44:23,300 --> 00:44:25,600
touch with Jeff and Colin.
And learn more about Mega fans,

898
00:44:25,600 --> 00:44:27,700
or in the show, notes on our
website money, never sleeps,

899
00:44:27,700 --> 00:44:29,400
that IE.
So, check us out online.

900
00:44:29,800 --> 00:44:32,300
Also, thanks to Conan Brophy,
from create sound for mixing and

901
00:44:32,300 --> 00:44:34,200
editing.
This episode Conan is an

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00:44:34,200 --> 00:44:36,200
excellent medium and to get in
touch with when you're thinking

903
00:44:36,200 --> 00:44:37,700
about launching your own
podcast.

904
00:44:38,000 --> 00:44:40,900
As for me, I'm an early stage,
startup investor and advisor

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00:44:40,900 --> 00:44:43,500
focused on where fintech meets
crypto and crypto meets web 3.

906
00:44:43,900 --> 00:44:46,500
You'd like to talk to me about
your business, drop me a line on

907
00:44:46,600 --> 00:44:49,400
Money never sleeps that.
I finally till next time.

908
00:44:49,400 --> 00:44:50,800
Thanks for listening.
See you