184: In da Club | Staxe | Luis Martinez and Martin Liebrich
Luis Martinez and Martin Liebrich are the co-founders of Staxe. Staxe is enabling music and creative production economies on web3 so that anyone can become an owner of music and creative productions, support their favorite artists, and become a part of their success.
This episode of MoneyNeverSleeps is sponsored by Philip Lee, one of Ireland’s fastest-growing corporate law firms and expert advisors at the heart of the Dublin and London start-up, fintech and crypto communities.
Staxe are the seventh of the founding teams forming the Launchpool Web3 Techstars Accelerator Class of 2022 that we’ve got on the show over the next month.
In this episode, Pete Townsend talks with Luis and Martin from Staxe about:
- Luis leaving DJ school to become a trader before going down the crypto rabbit hole
- Martin’s earliest days of programming on the Commodore 64
- The lightbulb moment on the problem to solve with financing creative productions
- How creative productions are like micro-startups
- Blockchain as a social coordination tool
- The big opportunity for Staxe with massive creative productions
HIGHLIGHTS:
Luis Martinez on leaving DJ school to become a trader:
“I had this dream of being able to play around with music and synthesizers and bending sound with things like oscillators. I eventually got into DJ school and started learning how to use and manipulate the sounds.
“But somewhere along the way, my family came into this, and being a bit traditional as I'm from Mexico, the baby boomer generation had the traditional baby boomer way of looking at what your career should be. You need to study finance, law or medicine, study hard, work hard and build.
“Being a DJ bending sounds is not part of that. So, I had to adapt my dreams and vision of what my career would be. I started studying finance, and very early in my career got into the trading rooms as a trader.”
Luis Martinez on going down the rabbit hole:
“Sometime around 2017, I started venturing into the crypto space, and learning about programmable money was what really caught my eye - it was so interesting. I remember being in the trading desk and looking at the libertarian side of what you could do with programmable money. At the same time, I was looking at a trading desk where we had more compliance people watching over us than traders.
“So, it was like, okay, the libertarian thing is out there in crypto, but here in the trading room, we’re behind these four walls - I needed to do something about it. That’s what sent me down the rabbit hole.”
Luis Martinez on the lightbulb moment that led to the Staxe vision:
“One of my friends was a booking manager, and we had all of the pieces in place to put a gig together – we had a really good artist, we had the community and we had interest in the event that would sell out the venue we had in mind.
“But we had a chicken and egg problem: the venue would only give us a date if we paid them upfront, but we couldn’t print and sell the tickets to raise the funding until we had a date and a venue.
“That was the lightbulb moment when we said, okay, we need to find a way to coordinate capital so that these gigs happen, and it just didn't make sense to us that the capital couldn't be coordinated.
“So, we started off with a project called B-Live, and that has evolved since then into what we call Staxe.”
Martin Liebrich on meeting Luis Martinez at a pitch session in Crypto Valley (Zug, Switzerland):
“It was 2017 and everything was going crazy. Although I didn’t own any crypto, I found it interesting, and I was pretty sure back then crypto is here to stay. That's when I met Luis, as I was listening to a few of the startup pitches at a conference, and one of the ones I found interesting was Staxe.
“In the beginning, the idea was just to invest in Staxe, but then over time, we found that we would complement each other quite well. So, it became more than just an investment.”
Luis Martinez on how he and Martin Liebrich complement each other:
“We both bring ideas on what we want to tokenize, the value of tokenizing it, and the utility behind such tokenization. Then at the design level, Martin brings in what can and cannot be done. Martin is a realist, and I’m the dreamer.
“We mash ideas on the table and comes from that process is a much more landed and realistic set of tokenization features.”
Luis Martinez on what Staxe is:
“Staxe is a tokenization tool. We bring together creatives and their economies and enable them in web3, mostly music economies. We work with royalties from recorded music, live events, and ticketing as the main sources of income.”
“Our goal is to find those creative assets that will produce future income in a determined amount of time and that future income drives the potential for tokenizing something today.
“Staxe is effectively a two-sided marketplace where we supply assets from the creative space. Collectors and investors buy those assets because they want to share in the success of their artists, of their songs, of their creatives, as well as having some unique interactions along the way.”
Luis Martinez on creative productions as micro-startups:
“The DNA of Staxe is to empower creatives. Whether it's a promoter behind the gig or the artist that needs the studio time to create their art. They’re almost like tiny startups; each one of their productions need financing for that studio time, for their bass player, for example. They need to invest in the video which is going to help them get the word out for what they just created and then market it.
“It’s like a micro-startup set up and they need financing in order to produce more, and more often.”
Martin Liebrich on how scaling is enabled by UX and not the hardcore technical challenges:
“The big hurdle is getting people to use the Staxe dapp (distributed app) and to make it easy for them because we’re not a DeFi protocol where you might have a bunch of degens who are all experienced with using crypto and web3 wallets.
“We have music lovers, and they might have no clue about crypto and wallets. Enabling all of this is a front-end UI/UX design problem, much less than a hard technical one.”
Luis Martinez on the big opportunity for Staxe with massive creative productions and blockchain as a social coordination tool:
“We’ve started working with music festivals to create their NFTs and we’re unlocking the potential for the massive market behind festivals.
“Just think about a festival, you’ll have 5,000 to 10,000 people, and in some cases up to 200,000 people for the big festivals - audiences of that size already grouped together for the same reason or identity, a specific artist or music genre.
“Music has this power – specifically live music – to group like-minded people together, showing up to concerts, and you can feel the energy there. What we see as a big picture is if these audiences could be brought over to web3, and we're seeing that they want to be taken over to web3, then you have a critical mass to address.
“There are so many things to do behind that with fan access and bringing them closer to the artists they love. We see blockchain as a social coordination tool coordinating the activities of these big communities with NFTs and other kinds of tokens with the incentives that these bring.”
Martin Liebrich on the trustless challenge:
“As we’re bringing music rights into blockchain, we’re effectively bringing real-world assets into blockchain, and this is still quite an unsolved problem (in the majority) to do this in a truly decentralized and trustless way. In many of these protocols, you still have to trust somebody that they will enforce some legal contract.
“We’re working on how we can really improve on this, to make the whole context (of music rights) truly decentralized and trustless.”
Luis Martinez on the critical inflection point of the integration of music and web3:
“The challenge is to make as many creatives and fans aware of this opportunity, and it's mostly an educational challenge. That means a lot of evangelizing and getting them to understand that you don’t have to listen to music the way that Spotify or YouTube have told us we should. When you can own your music, you can share in the success of your artists.”
LINKS:
Connect with Luis Martinez and Martin Liebrich and learn more about Staxe
Episode title inspired by ‘In da Club’ by 50 Cent
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--- Support this podcast: https://anchor.fm/moneyneversleeps/support
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Hey there, I'm Pete Townsend,
and this is money, never sleeps.
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We look inside the minds of
entrepreneurs and at crossover
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of startups, Enterprise Finance,
technology and Life.
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As We Know It, This episode of
money.
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Never sleeps is sponsored by
Phillip Lee, one of our Islands
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fastest growing corporate law
firms and expert advisors at the
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heart of the Dublin and London
startup fintech and crypto key.
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Immunities on the show this
week.
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We've got I'm Luis Martinez and
I'm founder and CEO at steaks
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and I'm marking need a
co-founder and CTO steaks.
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Steaks is enabling music and
creative production, economies
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on web 3 by allowing you to
share in the success of creative
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Productions through investing in
artists and events or cause that
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you believe in steaks are the
seventh of the founding teams
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forming the launch will wed 3
techstars accelerator class of
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2020 to we've got on the show
over the next few months.
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It's it is episode.
I talked to Louis and Martin
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about Louis's pursuit of is
create a passion to brought him
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and Martin together what Stakes
is and how it works.
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How creative Productions are
like micro startups blockchain
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is a social coordination tool,
the big vision for steaks, all
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right, here on money, never
sleeps.
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So guys listen, I'm going to
start this with a little story
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that my kids are familiar.
Now, with Mario Palma, who's one
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of the NF?
Tees.
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Available on the stakes platform
right now and I was playing him.
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The other morning on a Saturday
over breakfast.
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Wonderful somewhat traditional
Spanish music in the background
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in the like, Dad.
What the hell is this?
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So I'm holding the story.
And I said, listen guys were
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making money by listening to
this Like okay yeah absolutely
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play at how much we going to
make and I left it there right?
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Because you know it was it was a
good way to get started but
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listen Lewis and Martin awesome
to have you both on the show.
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Thanks so much for joining.
Why don't we get started and
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dive right into it and Louise
just maybe cheer your back story
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and how you got to this point
and then we'll do the same with
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Martin.
Yeah.
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Sounds good Pete and thanks so
much for bringing us in.
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It's a pleasure to you and an
honor to be in money.
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Never sleeps been following the
rest of the cohorts and learning
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much from all All your guests
and and collaborators here.
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So a bit about my background.
I come from the finance world.
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I started off and my very early
years when I was some something
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like 1560.
My first incursion into Tech was
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actually through music.
I began having this dream of
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being able to play around with
music and synthesizers I had a
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strong interest in what, you
know, Hardware Tech could do to
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bending sounds things like
oscillators, and just playing
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With the new technology features
that allow this to just band
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sounds and play with them.
And that was my first
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interaction with tech back.
Then, I got into DJ's cool,
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actually, because of that, I
started learning how to use and
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manipulate the sounds, but
sometime around a long, the
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road, my family came in, my
family is a bit traditional, I'm
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from Mexico and the as you can
imagine you know the typical
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generation would is it before
Generation X?
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What is it?
The Baby Boomers, is it?
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Yeah.
Yeah.
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The Boomers, right?
Yeah.
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Where's yeah.
Yeah.
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Did the traditional Baby Boomers
way of looking at what your
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career should be?
Was, you know, you needed me to
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become study Finance, law or
medicine, right?
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That's both go study, hard,
work, hard, build a career and
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definitely being a DJ and bend
in sounds was not part of that,
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right?
So had to yeah, kind of readapt
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my, my dreams and my vision of,
what would be my career.
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I started studying Finance got
into very early life and my
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career into the trading rooms.
I asked As a Trader.
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You know, my one of one of my
Inspirations back then which is
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why it's such a pleasure to be
money.
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Never sleeps was like yeah you
know Wall Street the movie
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Gordon Gekko ads, what it would
be like to be in Bloom Wall
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Street back in the 90s, right?
Eight 80s, 90s was kind of the
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inspiration behind it.
So I got into the trading desks
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for a few years traded Equity
options, tits.
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Arbitrage used to do proper
Terry trading for a couple of
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Brokers and weíll learn A lot
from there.
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Yes, it was.
There was a moment along my
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career that I sorry having much
interest into getting into
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building, something of my own as
we always do and then it was
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sometime around 2017 when I
started venturing into the
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crypto space.
So start learning about
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programmable money was what
really caught my eye
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programmable money with
something so interesting.
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And I remember being in the
trading desk and looking at at
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the libertarian side of what you
could do with programmable money
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and at the same time, In at the
trading desk being limited we
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had we actually had more people
from the compliance desk, you
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know, over watching us then
Traders and so it was like okay
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libertarian is out there and
crypto here.
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We're yeah Behind these four
walls and I need to do something
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about it.
So that got me into the rabbit
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hole and started I remember back
then it was 2017.
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Started mining some.
'If back at 32 started the, you
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know, was my first, let's say
interaction with crypto, when
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each was 32, U.s. dollars too
bad.
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I had to spend on all of my eith
about mind, even paying the
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electricity until it was no
longer back.
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So yeah, then I realized the
next big, not profitable thing
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or the nest interesting thing to
do would be to actually build
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build, especially, open
tokenized structures.
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Tokenization was kind of my
biggest interest, and then
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connected that with my
long-standing passion for music
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and for the crew, the creative
industry, ask my First incursion
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into the space.
I mean, I've done some promotion
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in the past and at done some
gigs, small gigs kind of putting
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these together, but there was a
lightbulb moment.
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One day when I was one of my
friends is a booking manager and
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we have everything in place to
put a gig together.
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So they had a very good artist.
We had most of the community,
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that's and the fans that love
this heart is so he would bring
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it him in, he had the date,
ready?
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And then, we put it in some of
our w at chats, and whatever we
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use Facebook.
I think it was Facebook chats
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back then.
At and we just started testing
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the water.
And before we knew it, we had
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something like, I don't know,
200 people, which was the entire
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capacity of that we can find for
a venue back then, sold out like
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it.
People were throwing the money
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out us.
I'll buy this ticket right now.
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Went are the tickets coming out
and they were missing one piece.
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Putting the venue in and we
started looking for venues.
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And we can find the venue in the
venue wanted and up.
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Yeah, just enough from payments.
So they would give us a date and
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then you have this chicken and
egg problem.
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Right?
Okay.
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We have the tickets Soul
basically or Semi sold, we have
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very high chance of not, it was
going to be profitable, no
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matter what we did, we knew that
we had the artists ready, we
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have the venue ready, but the
venue would not give us the
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date, unless we gave him the
money for his, but we cannot
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sell tickets or print any
anything on the tickets, even if
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we didn't have the artist.
So you see where we're going
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here and that count, that was a
lightbulb moment.
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When we said, okay, we need to
find a way to coordinate
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Capital, so that this doesn't
these gigs happen.
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These gigs.
Don't just end up, you know, ya
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out there because we were
missing money up front.
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And it was just didn't make
sense to us, that it couldn't be
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coordinated.
So we started that with be live,
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was that the project behind it
and that has that has evolved
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since then, until now until what
we call steaks awesome, it's
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awesome though.
I love the, the rebellious
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nature of you being pushed into
a career in finance after
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dabbling in music and then
saying, you know I'm going back
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right?
And it's like he got it.
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Your passion.
You gotta just you gotta go for
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it and and it's awesome.
I love the way you told that
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story about, you know, not being
able to get the financing right.
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And it's not even not being able
to get the financing.
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It's that it's that upfront
payment, you can't get a date
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and you can't print tickets.
You can talking about the gig,
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right?
And the timing, right?
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Like money and timing or
something.
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Some two things that typically
don't come in hand, right?
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And that was where it y, you
know, liquidity sourcing and
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defy, wet 3 becomes irrelevant.
Lee cool.
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And Martin maybe bring us up to
speed with your back story and
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how you got to this point and
met Lewis as well?
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Yeah, yeah.
I'd love to see.
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Tli needs to have a techie story
basically.
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So I done my first, your kid a
logic, and when I was 10 years
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old was a c64 and started
dabbling around with it back,
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then heated client to understand
quite a bit to give it to you.
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The started programming it, that
was great.
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It's always wanted to do some
games.
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Never really got for make most
of your Paul's I got hung up all
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the, all the all the arcs
because I just cannot think so.
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But and I kept using computers
through through high school and
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college, then and then I pulled
about what should I studying
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their diversity.
I didn't go quarter for a
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computer science, right for the
bat.
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But then really thinking about
all the different possibility
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that bought.
This is the only thing I can
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really see myself still doing it
20 years time because it's so
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fast.
Evolving even back today.
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I spent a couple of years then
studying can't say I was a
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brilliant student but still I'll
be eventually.
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I got out of it, study dedicate
his organization Switzerland
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still today.
And that was basically right
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around 98.
We're lighting the pursed
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internet the web craze started
to happen.
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So I mean, I remember having had
my first email login to the
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early nineties, friends asking
me.
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Or what he, what do you need
this for?
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I mean about it.
So, I got out, I got a contract
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with with the bank.
Everything didn't money.
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It was it around of the back,
one and a half year.
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I was, I was only good money,
but I had the feeling like, I
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have no clue what the hell I'm
doing here.
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And how, how long can this, how
long can is good?
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Good run last.
So that would be looking for
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something else and as it happens
I like Mitchell made a friend of
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mine from Um, football.
And at the bar 3:00 in the
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00:10:23,400 --> 00:10:26,500
morning, and he said, like,
yeah, and what the quote is, IT
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00:10:26,500 --> 00:10:28,600
consulting company?
That could be interesting for
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00:10:28,600 --> 00:10:31,500
you, why don't you check it out?
So I went to check it out.
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00:10:31,500 --> 00:10:33,400
Listen to them, interviewed with
them.
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00:10:33,700 --> 00:10:35,400
Hold it was great.
That was catered Knology
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partners and I thought, yeah,
this is the place where I can
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learn something.
I'll stay two to three years.
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00:10:41,000 --> 00:10:43,400
It's a good 15 years later, we
sold the company.
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That's what happens.
Uh, so so that.
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00:10:47,600 --> 00:10:50,800
Yeah, that always happens.
I stuck around for a bit longer.
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00:10:50,900 --> 00:10:54,000
But I find out this was not
necessarily the place.
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00:10:54,000 --> 00:10:58,000
I wanted to be so I told my in
my bosses I'll do on a
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00:10:58,000 --> 00:11:01,500
sabbatical but I don't think I'm
coming back, I'll do that.
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00:11:01,500 --> 00:11:05,100
It's a traveling of spending
months in Israel which which is
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00:11:05,400 --> 00:11:09,400
has been very interesting.
And I spent like three months in
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00:11:09,600 --> 00:11:12,600
New York in Miami which was
which is actually the great I
213
00:11:12,600 --> 00:11:15,300
started to look into Cryptid.
Honest, 2017.
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00:11:15,300 --> 00:11:18,700
And everything was going crazy.
I have known crypto for quite
215
00:11:18,700 --> 00:11:23,500
some time even just I Didn't
really get into it, so I missed.
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00:11:23,500 --> 00:11:27,900
They think they already to Bull
markets and I read about it.
217
00:11:27,900 --> 00:11:32,900
I, I found it very interesting
and I was pretty sure back then
218
00:11:32,900 --> 00:11:35,200
because it's go to stay.
This is not gonna go away
219
00:11:35,200 --> 00:11:37,000
anymore, and that's when I may
lose.
220
00:11:37,000 --> 00:11:42,000
I went to this conference and
encrypt O'Malley to, and they
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00:11:42,000 --> 00:11:46,400
had this startup in or pitching.
And and I was listening in on
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00:11:46,400 --> 00:11:49,500
them and there is a couple of
guys, I kinda interesting Stakes
223
00:11:49,500 --> 00:11:53,300
is one of them, but In the end.
Yeah, well, I got talking to, to
224
00:11:53,300 --> 00:11:56,400
Louis that lie.
In the idea in the beginning was
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00:11:56,400 --> 00:12:00,000
just say, oh, I might invest
some of the money I had left
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00:12:00,000 --> 00:12:02,900
over from, from selling out,
the, the other company.
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00:12:03,900 --> 00:12:07,100
But then over time, we found
while we would complement each
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00:12:07,100 --> 00:12:10,200
other quite well.
So, so it became more than just
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00:12:10,200 --> 00:12:13,800
an investment cool.
And you know, before we get into
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00:12:13,800 --> 00:12:16,200
steaks and what that is, and
just thinking about that
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00:12:16,600 --> 00:12:20,300
obviously, you know, Louis being
a commercially geared.
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00:12:20,800 --> 00:12:25,100
Eeo with good understanding of
crypto, a passion for music all
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00:12:25,100 --> 00:12:29,900
that clear, Martin great
technology, background curiosity
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00:12:29,900 --> 00:12:34,400
into crypto figuring things out
the yin and the Yang seemed
235
00:12:34,400 --> 00:12:36,800
pretty clear.
But is there anything else there
236
00:12:36,800 --> 00:12:39,200
that just makes it work between
the two of you so far?
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00:12:40,900 --> 00:12:44,300
Yeah, I think it's all about the
design room.
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00:12:44,300 --> 00:12:48,400
What we really works together
because this skill set can be
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00:12:48,400 --> 00:12:53,200
complementary, but if you cannot
find coordination of those ideas
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00:12:53,200 --> 00:12:57,100
at the very high level and with,
you know, in an efficient amount
241
00:12:57,100 --> 00:13:00,800
of amount of time, it still
doesn't seem to capture the
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00:13:00,800 --> 00:13:03,700
skill set, or the potential of
the combined skill set.
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00:13:03,700 --> 00:13:07,500
So, one thing that we, that has
worked out really well from the
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00:13:07,500 --> 00:13:11,900
beginning is, okay, let's bring
ideas as to What's we want to
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00:13:11,900 --> 00:13:16,000
tokenize the value, the utility
behind such tokenization?
246
00:13:16,500 --> 00:13:19,800
And then a, you know, these at
the design level have Martin
247
00:13:19,900 --> 00:13:22,600
bringing, why can and quite what
cannot be done.
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00:13:22,800 --> 00:13:25,400
And you know why?
I like, because Martin is a
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00:13:25,400 --> 00:13:27,400
realist, I'm much more of a
dreamer.
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00:13:27,700 --> 00:13:30,600
So, therefore, you know, you can
imagine how we Mash ideas in the
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table, and how it actually comes
out as a much more.
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00:13:34,400 --> 00:13:39,600
Yeah, I just landed realistic
and feasible set of features
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00:13:39,600 --> 00:13:42,000
heading to organizations
Teachers at that, we come up
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00:13:42,000 --> 00:13:44,600
with it's how we work.
I get it.
255
00:13:44,700 --> 00:13:48,000
Yeah, I think this this
difference fault of Personality
256
00:13:48,000 --> 00:13:52,300
that will think very helpful.
The way these deceptive usually
257
00:13:52,300 --> 00:13:57,500
work is losses coming with some
idea completely out of left
258
00:13:57,500 --> 00:14:00,200
field and I'm just rolling my
eyes and say, look I'm not no
259
00:14:00,200 --> 00:14:04,700
way this is we cannot do this
not ever and then and then we
260
00:14:04,700 --> 00:14:09,700
tongue we start approaching each
other and then and usually comes
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00:14:09,700 --> 00:14:11,500
out with it completely.
No idea.
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00:14:11,600 --> 00:14:15,500
But something that I have come
up with on my own and he would
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00:14:15,500 --> 00:14:19,400
have come up or on his hand.
Yeah, yeah, I've got people that
264
00:14:19,400 --> 00:14:22,700
I've had relationships with like
like that in the past and it can
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00:14:22,700 --> 00:14:25,000
be magical, be truly magical
when you get that working.
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00:14:26,100 --> 00:14:29,400
Listen, let's shift gears and
move into steaks Louise, can you
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00:14:29,400 --> 00:14:34,000
tell us about steaks?
What it is and the source of
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00:14:34,000 --> 00:14:37,000
your conviction, on why?
It's the perfect thing for the
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00:14:37,000 --> 00:14:39,700
two of you to be working on
right now and obviously with the
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00:14:40,100 --> 00:14:42,600
the team that You're growing as
well, would sit, and chew.
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00:14:42,600 --> 00:14:44,500
And shout out to sit and you as
well.
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00:14:45,500 --> 00:14:49,200
Yes, thanks Pete.
So just in brief steaks what it
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00:14:49,200 --> 00:14:54,100
is is a tokenization tool.
We bring it creatives and their
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00:14:54,100 --> 00:14:58,100
economies and enable them in
what three mostly music
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00:14:58,100 --> 00:14:59,400
economies.
Yeah.
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00:14:59,500 --> 00:15:02,900
And what we do is we work with
music rights, we work with
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00:15:02,900 --> 00:15:06,600
royalties and we also work with
live events from, you know,
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00:15:07,000 --> 00:15:09,500
ticketing as as the main source
of income.
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00:15:09,900 --> 00:15:14,700
So when the Is for tokenization
in our platform is finding those
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00:15:15,000 --> 00:15:20,800
a creative acids that will
produce future income in, you
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00:15:20,800 --> 00:15:22,800
know, a determined amount of
time, right?
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00:15:22,900 --> 00:15:27,400
And that becomes a potential for
tokenizing something today,
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00:15:27,800 --> 00:15:32,000
which at the present value will
signal an upside for whoever
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00:15:32,000 --> 00:15:34,800
wants to purchase such a
fragmented value of what we
285
00:15:34,808 --> 00:15:36,900
token.
I so just to put it together.
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00:15:36,900 --> 00:15:39,900
It's a Marketplace two-sided
market place where we Supply
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00:15:40,100 --> 00:15:43,400
acids from the creative space
and then we have collectors and
288
00:15:43,400 --> 00:15:47,200
investors come and buy into
those acids because they wish to
289
00:15:47,200 --> 00:15:49,100
it.
Yeah, participate.
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00:15:49,100 --> 00:15:52,400
Her or share the success of
their artists of their songs of
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00:15:52,400 --> 00:15:55,700
their creatives, as well as
having some unique interactions
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00:15:55,700 --> 00:15:57,500
along the way.
Very cool.
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00:15:57,500 --> 00:15:59,000
I get it.
Like I said at the beginning,
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you know, I bought one of the
end of T's and you don't really
295
00:16:01,600 --> 00:16:06,000
think about this too much as a
music fan, that okay, live
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00:16:06,000 --> 00:16:08,700
music, which is where it all
started, you know, back in the
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00:16:08,700 --> 00:16:10,700
day it was just someone got up
and performed.
298
00:16:11,300 --> 00:16:14,000
Wherever they were.
But you know, in the in the
299
00:16:14,000 --> 00:16:17,100
current day and age, sound like
a boomer, but I'm not MJ next.
300
00:16:17,200 --> 00:16:18,900
We've got a problem to solve
their.
301
00:16:18,900 --> 00:16:21,900
You have a venue where people
need to go.
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00:16:22,000 --> 00:16:23,900
There's security around that
venue.
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00:16:23,900 --> 00:16:26,800
There is they're all different
types of processes that need to
304
00:16:26,800 --> 00:16:29,600
be set up at that venue.
You've got the tickets at need
305
00:16:29,600 --> 00:16:32,600
to be sold and that you want to
turn a profit off of it.
306
00:16:32,600 --> 00:16:35,300
This isn't just someone getting
up and Performing if they could
307
00:16:35,300 --> 00:16:36,900
just do that.
And everybody was independently
308
00:16:36,900 --> 00:16:39,300
wealthy than well, we wouldn't
have a need for this, right?
309
00:16:39,300 --> 00:16:42,200
But you do need to finance.
A production and that's, you
310
00:16:42,200 --> 00:16:45,700
know, being a live event and
there's an upfront cost to that
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00:16:45,700 --> 00:16:48,900
and then you sell tickets and
hopefully the ticket sales and
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00:16:48,900 --> 00:16:50,300
the revenue, you generate off of
that.
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00:16:50,300 --> 00:16:51,600
Is more than the cost of the
production.
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00:16:51,600 --> 00:16:55,300
And at sharing these prophets,
amongst token holders is the big
315
00:16:55,300 --> 00:16:57,100
thing.
Second thing with the with the
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00:16:57,100 --> 00:17:01,400
music productions themselves.
And what I bought Mario Palm has
317
00:17:02,200 --> 00:17:05,800
production of one of his singles
that yeah, it does cost money to
318
00:17:05,800 --> 00:17:08,599
produce music, you have Studio
cost, you have distribution
319
00:17:08,599 --> 00:17:12,099
costs, all that type of stuff.
So but Want to actually sell
320
00:17:12,099 --> 00:17:15,500
that right now artist for the
most part.
321
00:17:15,599 --> 00:17:18,000
What is it?
Something like there's 14
322
00:17:18,000 --> 00:17:23,400
million artists on Spotify and
you know, something tiny, tiny,
323
00:17:23,400 --> 00:17:25,500
tiny proportion of those
actually make fifty thousand
324
00:17:25,500 --> 00:17:29,000
dollars or more.
So there is passing back that
325
00:17:29,000 --> 00:17:31,800
Revenue to the artist, just for
the music that they produce and
326
00:17:31,800 --> 00:17:33,900
they record they make available
to the world.
327
00:17:33,900 --> 00:17:35,900
That is something that that
needs to be done.
328
00:17:35,900 --> 00:17:38,300
And it sounds like that is one
of the things that that you guys
329
00:17:38,300 --> 00:17:42,200
are attacking at precise.
A thymine to DNA of the project
330
00:17:42,200 --> 00:17:46,100
is to to get the power or to
empower better set the be
331
00:17:46,100 --> 00:17:49,300
creatives, whether it's a
promoter behind the gig, whether
332
00:17:49,300 --> 00:17:52,000
it's the artists that's
actually, you know, a spending
333
00:17:52,000 --> 00:17:55,400
the studio time to create his
art and you said it, these guys
334
00:17:55,400 --> 00:17:58,800
are almost like tiny startups
each one of their Productions
335
00:17:58,800 --> 00:18:02,000
because you need a need
financing to for that studio
336
00:18:02,000 --> 00:18:05,400
time for their bass player.
For example to you know, they
337
00:18:05,400 --> 00:18:09,100
need to invest in that in the
video which is going to help
338
00:18:09,100 --> 00:18:10,900
them get the word out for what
teaches creative.
339
00:18:11,100 --> 00:18:15,500
Today and then market and yeah
it's almost sounds like a micro
340
00:18:15,500 --> 00:18:18,800
starts up set up and they need
financing in order to produce
341
00:18:18,800 --> 00:18:22,100
more and more often.
Absolutely.
342
00:18:22,300 --> 00:18:26,000
Martin from you, I mean, from
the technology perspective in
343
00:18:26,000 --> 00:18:30,000
getting this MVP built and out
to the world what have been?
344
00:18:30,000 --> 00:18:34,700
Some of the key themes that you
focused on when it comes to
345
00:18:34,800 --> 00:18:36,400
okay.
Timing is everything.
346
00:18:36,400 --> 00:18:38,600
We've got to get this out, we've
got to get it up and running
347
00:18:38,700 --> 00:18:40,000
from an architectural
standpoint.
348
00:18:40,000 --> 00:18:43,800
What's been your Focus.
Yeah, so so we we started
349
00:18:43,800 --> 00:18:47,600
looking into this, and Louise
had a kind of prototype when we
350
00:18:47,600 --> 00:18:51,800
saw that the in when we when we
got together and I said, we have
351
00:18:51,800 --> 00:18:55,700
we need to move fast and I was
fully confident like kids do to
352
00:18:55,700 --> 00:18:59,200
me Deepak a smart contract at
this point in time.
353
00:18:59,200 --> 00:19:03,400
They were not only complicated
in a good friend of mine, but if
354
00:19:03,400 --> 00:19:08,400
the former company as well, Tom
and and together, we kind of had
355
00:19:08,400 --> 00:19:10,900
that fact decide together what
we need.
356
00:19:11,000 --> 00:19:14,500
Front-end work, which been would
be much harder, and it's all
357
00:19:14,500 --> 00:19:18,300
about making it easy for people
to get into this face.
358
00:19:18,400 --> 00:19:23,600
So, so we contracted, we
contacted the company to do this
359
00:19:23,600 --> 00:19:27,300
and and, and actually, by pure
coincidence.
360
00:19:27,300 --> 00:19:30,100
I mean, again, it's looking
specifically in Brazil because I
361
00:19:30,108 --> 00:19:33,800
had good experiences and I knew
the prices vary cake, but the
362
00:19:33,800 --> 00:19:38,900
gods we need contracted Lyme
disease to to have a first MVP
363
00:19:38,900 --> 00:19:44,600
and out we found out When the
time was that all they have mr.
364
00:19:44,600 --> 00:19:47,300
Certain, they convinced this to
to use a certain technology
365
00:19:47,300 --> 00:19:51,300
stack that and did find about
wasn't well compatible with the
366
00:19:51,300 --> 00:19:54,500
blockchain and Ernie so we got
to throw it away and start.
367
00:19:54,500 --> 00:19:58,800
Again we went back and forth
here when we started out with a
368
00:19:59,000 --> 00:20:02,800
let's say traditional web
application with its own back
369
00:20:02,800 --> 00:20:07,300
end to things or watching saline
to the smart contracts and the
370
00:20:07,300 --> 00:20:10,400
kind of worship we have a
mistake basically either in the
371
00:20:10,400 --> 00:20:15,000
app and So or in the smart
contract but the big the big
372
00:20:15,000 --> 00:20:19,500
hurdle I think is still Divya
getting the people to use the to
373
00:20:19,500 --> 00:20:23,700
use rdap and to make it easy
because our we're not the D5
374
00:20:23,700 --> 00:20:26,900
protocol where the way have the
indigenous and then they are all
375
00:20:26,900 --> 00:20:30,700
fine with this.
We have Musical music lovers
376
00:20:30,700 --> 00:20:35,300
basically and they might have no
clue about crypto and walnuts
377
00:20:35,300 --> 00:20:37,600
and all of these things and how
do you need entities?
378
00:20:37,600 --> 00:20:42,600
This is a front end and you are
ux Design problem, much less
379
00:20:42,600 --> 00:20:46,200
than Parts technical.
Absolutely, absolutely.
380
00:20:46,200 --> 00:20:49,300
Yeah.
And the whole process of in this
381
00:20:49,300 --> 00:20:53,300
word is being used so much
lately, but abstracting the user
382
00:20:53,300 --> 00:20:58,600
away from the web, three current
thing, right?
383
00:20:58,600 --> 00:21:01,400
And that everybody does focus on
the current thing as opposed to
384
00:21:01,400 --> 00:21:04,500
where it could go as listen to
the bank list podcast with Chris
385
00:21:04,500 --> 00:21:08,500
Dixon as well as Marc Andreessen
from a 16.
386
00:21:08,500 --> 00:21:11,100
See the two of them were on the
phone with the bank was guys And
387
00:21:11,100 --> 00:21:14,700
they were talking about the
first laptop in 1983 and how it
388
00:21:14,700 --> 00:21:18,200
was kind of a joke, right?
And talk about, you know, money
389
00:21:18,200 --> 00:21:21,700
never sleeps and Wall Street,
Louis and seeing some that the
390
00:21:21,700 --> 00:21:24,800
old mobile phones that were
depicted in that movie.
391
00:21:24,800 --> 00:21:27,400
And, and the computers that
people were using at the time.
392
00:21:27,800 --> 00:21:31,300
And looking at what we have now
that first laptop in 1983, I
393
00:21:31,308 --> 00:21:33,000
guess it was something like 43
pounds.
394
00:21:33,100 --> 00:21:36,300
It was a suitcase that you had
to Lug with you, like onto the
395
00:21:36,308 --> 00:21:38,800
airplane, for example, and it
had a 4-inch screen.
396
00:21:39,300 --> 00:21:42,100
So where are we?
We are right now in terms of the
397
00:21:42,100 --> 00:21:46,300
user experience of how you buy
non fungible tokens that are
398
00:21:46,300 --> 00:21:49,600
linked to, you know, revenue
streams from an artist that are
399
00:21:49,600 --> 00:21:52,900
linked that are a digital
collectible that are perhaps,
400
00:21:52,900 --> 00:21:56,100
you know, something that you
could also use to as an access
401
00:21:56,100 --> 00:22:00,200
to an event, all of these types
of things experience to get that
402
00:22:00,300 --> 00:22:03,000
we do.
There's some waited to go to
403
00:22:03,000 --> 00:22:06,500
abstract the user away from some
of these finer details of the
404
00:22:06,500 --> 00:22:10,600
crypto space, but look at that
1983, laptop, and where we are
405
00:22:10,600 --> 00:22:12,300
now.
Now, right, even look to where
406
00:22:12,300 --> 00:22:14,300
we got to in 10 years with
laptops.
407
00:22:14,300 --> 00:22:18,600
So you know, when you think
about kind of the long-term
408
00:22:18,600 --> 00:22:22,500
Vision here when music
productions and creative
409
00:22:22,500 --> 00:22:27,000
Productions, overall are
financed in this way and that
410
00:22:27,000 --> 00:22:31,200
people can share in that and
share in that freely, how big
411
00:22:31,200 --> 00:22:33,100
can this get?
What's that going to look like?
412
00:22:34,200 --> 00:22:35,500
I mean, I think you said it
Peter.
413
00:22:35,500 --> 00:22:39,200
This let's let's talk about the
size of the industry, and we can
414
00:22:39,400 --> 00:22:43,000
just take one, let's say, music
festivals and examples.
415
00:22:43,000 --> 00:22:44,800
We're starting to work with
music festivals.
416
00:22:45,100 --> 00:22:48,200
We starting to create their nft
collections for them, and we on
417
00:22:48,200 --> 00:22:53,000
tap the potential Mass Market
that is behind the knees.
418
00:22:53,000 --> 00:22:54,200
I mean, just think about it
Festival.
419
00:22:54,200 --> 00:22:58,100
Now you have five to ten
thousand people are in some
420
00:22:58,100 --> 00:22:59,700
cases.
Two hundred thousand for the big
421
00:22:59,700 --> 00:23:03,600
festivals.
Audiences of that size already
422
00:23:03,600 --> 00:23:08,200
grouped and kind of put together
for the same reason or identity,
423
00:23:08,200 --> 00:23:11,900
which is in our, a specific
artist or a music Jenner and
424
00:23:11,900 --> 00:23:15,900
whatnot.
And then what music has as Power
425
00:23:15,900 --> 00:23:19,700
and Light music specifically, is
to group these people these
426
00:23:19,700 --> 00:23:23,500
audiences into it'll be
like-minded happening such as
427
00:23:24,300 --> 00:23:26,700
showing up to the concerts, and
you feel the energy there.
428
00:23:26,700 --> 00:23:30,800
And we can talk about, you know,
how all the experience economy.
429
00:23:31,000 --> 00:23:33,700
Side.
But what we see as a big picture
430
00:23:33,700 --> 00:23:38,400
is if these audiences could be
brought over to F3 and we're
431
00:23:38,400 --> 00:23:41,000
seeing that they want to be
taken over to web 3.
432
00:23:41,500 --> 00:23:47,300
Then you have a critical mass to
to address or to enable and
433
00:23:47,300 --> 00:23:50,500
there's so many things to do a
behind that and you said it
434
00:23:50,500 --> 00:23:54,900
access bring them closer to
their, to their artists.
435
00:23:55,000 --> 00:23:58,500
I having, you know, even the the
the OG behind actually
436
00:23:58,500 --> 00:24:00,800
supporting an artist that nobody
knew.
437
00:24:01,000 --> 00:24:03,400
About yet and we see some of
these collectors.
438
00:24:03,700 --> 00:24:05,800
See, buying into music
royalties.
439
00:24:05,800 --> 00:24:09,400
He went three as a, you know,
Legacy investment where maybe
440
00:24:09,400 --> 00:24:13,200
today is not worth that much.
But you know, think about you
441
00:24:13,200 --> 00:24:18,800
investing into maybe beat Paul
McCartney and 70 years ago, when
442
00:24:18,800 --> 00:24:21,100
exactly, nope.
I'm less than 70.
443
00:24:21,700 --> 00:24:26,200
You are all when he was, you
know, he was a young kid and
444
00:24:26,200 --> 00:24:29,100
before the Beatles and in for
some reason you you tapped into
445
00:24:29,100 --> 00:24:30,800
into this nft, he was putting
out.
446
00:24:30,900 --> 00:24:34,100
R think of, you know, it's a
legacy that could be transformed
447
00:24:34,100 --> 00:24:35,600
and the people that are
investing into his have this
448
00:24:35,600 --> 00:24:38,200
mindset.
So we you know, there's many
449
00:24:38,200 --> 00:24:40,000
edges as to how we could put it
together.
450
00:24:40,000 --> 00:24:44,900
But to answer your question is
All about, we see blockchain as
451
00:24:44,900 --> 00:24:49,400
a social coordination tool and
coordinating the activities of
452
00:24:49,400 --> 00:24:52,700
these big masses that we spoke
about with nft.
453
00:24:52,700 --> 00:24:56,400
He's with tokens with the
incentives that these bring has
454
00:24:56,400 --> 00:24:58,200
a very powerful case for the
industry.
455
00:24:58,200 --> 00:25:02,500
And that's what we see.
And there's even more to, it's
456
00:25:02,800 --> 00:25:06,100
where we, you know, we've been
bringing over music rights over
457
00:25:06,100 --> 00:25:09,300
to what 3, we've been talking
to, you know, existing protocols
458
00:25:09,300 --> 00:25:13,500
in this space and then even more
interesting. just rock up where
459
00:25:14,600 --> 00:25:18,900
we are realizing that royalties.
And these music rights are
460
00:25:18,908 --> 00:25:22,800
potentially unsold tickets.
Can be collateral in wet 3
461
00:25:23,200 --> 00:25:25,800
because the a get in there.
They're productive assets,
462
00:25:25,800 --> 00:25:28,100
right?
Which we should bring a real
463
00:25:28,100 --> 00:25:31,000
live cash flow in the future.
So what does that mean?
464
00:25:31,000 --> 00:25:34,500
For from the defy perspective is
a these can be collateralized
465
00:25:34,500 --> 00:25:38,200
and then open a whole new range
of offers and features to this
466
00:25:38,200 --> 00:25:41,700
create is that they had no idea
they had access to and what you.
467
00:25:42,000 --> 00:25:44,200
And this includes Landing
capabilities.
468
00:25:44,400 --> 00:25:48,400
He's even staking or having some
kind of savings or passive
469
00:25:48,400 --> 00:25:51,900
income on their own art.
And yeah, have using their own
470
00:25:51,900 --> 00:25:55,200
art as collateral for creating
more and for financing future
471
00:25:55,200 --> 00:25:58,500
Productions, amongst many other.
But we can even get into the
472
00:25:58,500 --> 00:26:00,800
institutional side of this, you
know, private Equity firms.
473
00:26:00,800 --> 00:26:03,900
We know there's huge pride of
private Equity firms in the
474
00:26:03,900 --> 00:26:06,300
sacred.
A seven-figure range where they
475
00:26:06,300 --> 00:26:10,800
exclusively engage in investing
in music catalogs, as they are
476
00:26:10,800 --> 00:26:13,800
investment pieces and it, you
know, would be great.
477
00:26:13,800 --> 00:26:16,600
Amazing.
See how we could open the
478
00:26:16,600 --> 00:26:20,900
exposure of such portfolios in a
tokenized manner so that they
479
00:26:20,900 --> 00:26:26,000
can you know, director are
better Define the risk and the
480
00:26:26,000 --> 00:26:29,900
reward that they're looking for
in such a space and I think
481
00:26:29,900 --> 00:26:31,700
that's what's coming next,
that's what we are.
482
00:26:31,700 --> 00:26:35,600
Yeah, that's our big vision for
the project into pulling in as
483
00:26:35,600 --> 00:26:38,200
many and consistent
participants, including labels
484
00:26:38,400 --> 00:26:40,900
promoters in the space where
we're talking two tickets at the
485
00:26:40,900 --> 00:26:43,200
ticket in companies and then
they you know the value
486
00:26:43,200 --> 00:26:45,900
interaction amongst He's which
right now is staggered.
487
00:26:46,400 --> 00:26:49,800
Non-standardized and wet 3 will
probably make the change.
488
00:26:50,700 --> 00:26:52,300
I'm with you.
It's fascinating.
489
00:26:52,400 --> 00:26:54,900
There's so many opportunities
here that it's the
490
00:26:54,900 --> 00:26:57,300
financialization of everything.
It's at once you can link a
491
00:26:57,300 --> 00:27:00,400
token to an actual real world
thing.
492
00:27:00,800 --> 00:27:04,000
And have that provenance to say
that, yes, this is legitimately
493
00:27:04,000 --> 00:27:06,900
connected that it can be in your
wallet.
494
00:27:06,900 --> 00:27:11,000
You could hold obviously crypto
alongside what will become
495
00:27:11,000 --> 00:27:14,300
eventually Central Bank, digital
currencies or CBD sees stable,
496
00:27:14,500 --> 00:27:18,300
Today your tickets to an event,
your digital Collectibles, your
497
00:27:18,300 --> 00:27:21,000
favorite sports that are there,
whether that be, you know, flat
498
00:27:21,000 --> 00:27:25,500
images, or those be videos.
It could be a replay of.
499
00:27:25,500 --> 00:27:29,800
Hey, I got this n of T of this
artist and that gave me special
500
00:27:29,800 --> 00:27:34,600
access or a special rights to
get the, the raw video from the
501
00:27:34,600 --> 00:27:36,600
event.
And I've got that built into my
502
00:27:36,600 --> 00:27:40,800
nft right of that of that,
actual event that I went to and
503
00:27:40,800 --> 00:27:43,200
and obviously played a part in
financing, the production of it,
504
00:27:43,200 --> 00:27:45,000
by buying the sin of T and
Advant.
505
00:27:48,400 --> 00:27:50,900
Hey everyone, this is Pete.
Let me tell you about the folks
506
00:27:50,900 --> 00:27:53,100
at Phillip.
Lee few years ago is that my
507
00:27:53,100 --> 00:27:56,300
first Venture Capital industry
dinner in Dublin and honestly I
508
00:27:56,300 --> 00:27:59,000
felt a bit lost.
I bumped into and Rita's Ali.
509
00:27:59,100 --> 00:28:00,600
One of the partners at Phillip
Lee.
510
00:28:01,000 --> 00:28:03,700
He bought me a pint and
introduced me to the team and
511
00:28:03,700 --> 00:28:06,300
they took me under their wing
that take you under their wing
512
00:28:06,300 --> 00:28:08,900
approach has been what I've
heard consistently from fintech.
513
00:28:08,900 --> 00:28:11,900
And crypto startups who I know
have worked with Phillip, Lee
514
00:28:11,900 --> 00:28:14,200
and Dublin and London to help
them wrap the right.
515
00:28:14,300 --> 00:28:16,800
Legal framework around their
business fundraising and
516
00:28:16,800 --> 00:28:19,500
Regulatory needs and I can't
recommend them enough.
517
00:28:19,900 --> 00:28:22,700
Get in touch with a team at
Phillip Lee dot IE or on money,
518
00:28:22,700 --> 00:28:24,200
never sleeps.
That IE /.
519
00:28:24,200 --> 00:28:32,000
Phillip Lee to learn more.
Martin, from a technology
520
00:28:32,000 --> 00:28:35,300
perspective, the art of the
possible needs to grow alongside
521
00:28:35,300 --> 00:28:38,900
the technology that's available
to us that we can build on right
522
00:28:38,900 --> 00:28:40,400
now.
At the same time, keeping in
523
00:28:40,400 --> 00:28:43,800
mind your product development
roadmap and saying well if we're
524
00:28:43,800 --> 00:28:46,400
planning a year out for planning
three months out, or six months
525
00:28:46,400 --> 00:28:48,200
out, this technology is moving
so fast.
526
00:28:48,400 --> 00:28:51,100
You're going to have these new
tools at your fingertips that
527
00:28:51,100 --> 00:28:52,700
are evolving every three to six
months.
528
00:28:52,700 --> 00:28:54,200
How do you keep Pace with all of
this?
529
00:28:54,200 --> 00:28:56,700
So that, you know, Lois is left
field.
530
00:28:56,800 --> 00:28:59,800
Ideas that are actually left
field, isn't that far away?
531
00:28:59,800 --> 00:29:02,700
It's never that far away that
you can that you can bring it
532
00:29:02,700 --> 00:29:04,000
all together from a tech
perspective.
533
00:29:04,000 --> 00:29:06,300
How do you do that?
The new person question?
534
00:29:06,300 --> 00:29:11,500
I mean, it's this, this is quite
hard and I mean, like it also a
535
00:29:11,500 --> 00:29:16,700
lot of reading listening looking
at, I mean, anything, that kind
536
00:29:16,700 --> 00:29:20,000
of gets thrown thrown at you,
you need to have a like, or what
537
00:29:20,000 --> 00:29:24,200
they're doing and then and then
there's a, something new is
538
00:29:24,200 --> 00:29:27,300
coming up and you need to dive
in and you need to think But how
539
00:29:27,300 --> 00:29:30,300
could I, could I use this my
friend Tom here as well.
540
00:29:30,700 --> 00:29:32,700
Who's really the in delete
engineer?
541
00:29:32,700 --> 00:29:35,900
And he sent me a picture on
something like the say.
542
00:29:36,200 --> 00:29:38,800
This is probably weird, but I'm
drinking whiskey.
543
00:29:38,800 --> 00:29:40,800
And I watching love something
and solidity.
544
00:29:41,100 --> 00:29:44,900
So yeah, it's kind of bouncing
clearly one could possibly look
545
00:29:44,900 --> 00:29:48,300
into these things and really
reminds me of the first internet
546
00:29:48,300 --> 00:29:52,000
what where they were new things
coming and you never could never
547
00:29:52,000 --> 00:29:55,800
keep out but for the good
things, the good thing is now
548
00:29:55,800 --> 00:29:59,300
that the People want to the top
much faster there.
549
00:29:59,300 --> 00:30:02,300
The left-field ideas, and
absolutely, absolutely no and
550
00:30:02,300 --> 00:30:06,000
and thanks for reminding me that
coding can be a spectator sport.
551
00:30:06,000 --> 00:30:09,100
But generally only when it's
done in accompaniment with fine
552
00:30:09,100 --> 00:30:12,300
whiskey or any whiskey will do,
right, bring it back to the
553
00:30:12,300 --> 00:30:14,700
Here.
And Now guys, Louise first with
554
00:30:14,700 --> 00:30:15,600
you.
What do you think the biggest
555
00:30:15,600 --> 00:30:18,100
challenge is for the rest of
this year with steaks?
556
00:30:19,600 --> 00:30:24,500
So I think yeah we're it's a
good timing to throw out this
557
00:30:24,500 --> 00:30:27,400
question because we're right in
the middle of the year, right?
558
00:30:27,500 --> 00:30:31,600
And that gives us a visibility
to what's happening in the past
559
00:30:31,600 --> 00:30:33,000
and where we want to go in the
future.
560
00:30:33,100 --> 00:30:36,600
So first the past and, and to
build kind of the context as to
561
00:30:36,600 --> 00:30:40,900
what we think the challenges are
our bet is that what will what
562
00:30:40,900 --> 00:30:43,700
happened to the art space in
2021?
563
00:30:43,700 --> 00:30:46,400
And, you know, whole adoption by
creatives.
564
00:30:46,400 --> 00:30:50,400
And yeah, just I think across
the board in any Industry in the
565
00:30:50,400 --> 00:30:53,700
arts space will be transferred
to the music.
566
00:30:53,700 --> 00:30:57,200
So we now see music as an
undervalued asset just because
567
00:30:57,200 --> 00:31:00,400
what threes here and just the
way that you could look right
568
00:31:00,400 --> 00:31:05,600
now at Art and it's Finn I think
widely yeah verified or
569
00:31:05,600 --> 00:31:10,300
validated that art and its
scarcity and that liquid
570
00:31:10,300 --> 00:31:13,900
liquidity around what?
Three just reprises the assets
571
00:31:13,900 --> 00:31:17,000
at a higher value.
It does why has it not happened
572
00:31:17,000 --> 00:31:20,800
to to to music is a question?
Hey, because we consume even
573
00:31:20,800 --> 00:31:24,700
more of it, I think, and it's
it's just out there and the
574
00:31:24,708 --> 00:31:28,400
question D and our answer and to
that is, well, it's still
575
00:31:28,400 --> 00:31:32,700
controlled by the by the bakery,
less of the industry, and it's
576
00:31:32,700 --> 00:31:34,300
it in.
What's best is the limit
577
00:31:34,300 --> 00:31:39,000
libertarian ideas of what three
are pushing people to Once, in,
578
00:31:39,100 --> 00:31:42,100
to once it change, especially
the creates, as we see, this
579
00:31:42,100 --> 00:31:46,400
creative lead movement, where
people are having realizations
580
00:31:46,400 --> 00:31:51,300
libertarian realizations of what
my You can be, you know, the
581
00:31:51,300 --> 00:31:54,800
freedom that I can have with my
money as an artist we're 3 and
582
00:31:54,800 --> 00:31:57,200
this this is this is the
inflection point, the way we see
583
00:31:57,200 --> 00:31:58,700
it.
So the challenge isn't right now
584
00:31:58,700 --> 00:32:02,400
to answer your question is
making as many creatives and
585
00:32:02,400 --> 00:32:05,400
fans are aware of this
opportunity and it's mostly an
586
00:32:05,400 --> 00:32:08,200
educational challenge.
That means, evangelizing them
587
00:32:08,400 --> 00:32:11,100
and making them understand that
you cannot just listen to music
588
00:32:11,100 --> 00:32:13,600
the way they.
Yes, Spotify has told us or
589
00:32:13,600 --> 00:32:17,100
YouTube has sold as we should,
but you can own your music, you
590
00:32:17,100 --> 00:32:20,200
can earn, you know, share the
success of your Artists, you can
591
00:32:20,200 --> 00:32:23,200
walk with them along the way,
share the air experience.
592
00:32:23,200 --> 00:32:25,400
They're at their exclusiveness
or artists.
593
00:32:25,400 --> 00:32:30,000
You know, that sexiness and fun
side of of Music, doesn't have
594
00:32:30,000 --> 00:32:34,400
to be labeled as an investment
right back which is, I don't
595
00:32:34,400 --> 00:32:37,700
know, sometimes in the crypto
World sounds like a boring word
596
00:32:37,700 --> 00:32:42,000
or something like means to to
white color and as and if T's,
597
00:32:42,000 --> 00:32:44,300
which is what they've they've
mostly adopted.
598
00:32:44,300 --> 00:32:48,600
Now become as the bridge between
these two worlds has such as a I
599
00:32:48,600 --> 00:32:51,200
can own.
And generate income of what my
600
00:32:51,200 --> 00:32:55,600
passions, and I can do that
before and we're in that point.
601
00:32:55,600 --> 00:32:58,100
So getting this message out to
the people is our greatest
602
00:32:58,100 --> 00:33:00,400
challenge.
They are, like I said, there's
603
00:33:00,700 --> 00:33:03,100
many, many masses Behind These
audiences.
604
00:33:03,300 --> 00:33:06,700
Therefore, the opportunity is
huge, but the real challenge is
605
00:33:06,700 --> 00:33:10,600
being very strategic as to how
you bring them over and on board
606
00:33:10,600 --> 00:33:13,900
and its web three.
And that's what I think is
607
00:33:13,900 --> 00:33:15,400
coming up.
And we are.
608
00:33:15,400 --> 00:33:18,300
Yeah, preparing for that.
I love it, I love it.
609
00:33:18,300 --> 00:33:20,800
No, it's great and the That's
it, you build something amazing
610
00:33:20,800 --> 00:33:23,200
and then you need to get into
people's hands and need to do
611
00:33:23,200 --> 00:33:25,900
that as quick as you can.
So I hear that I hear that
612
00:33:25,900 --> 00:33:29,400
Martin from you at the biggest
challenge looking forward for
613
00:33:29,400 --> 00:33:31,600
the rest of this year from
what's in your lap, right?
614
00:33:31,600 --> 00:33:34,400
So the first thing goes goes
hand-in-hand with what what
615
00:33:34,400 --> 00:33:39,400
Louis said so we are looking
into into really are hold you on
616
00:33:39,400 --> 00:33:44,000
ux, make it even more
attractive, make it we're
617
00:33:44,000 --> 00:33:46,500
working with artists.
It needs to look pretty good.
618
00:33:46,500 --> 00:33:49,100
It's in specifically and then
yes.
619
00:33:49,100 --> 00:33:52,300
Hi.
Do we, how do we extract the
620
00:33:52,600 --> 00:33:56,000
underlying technology away?
So this is this is ongoing
621
00:33:56,000 --> 00:34:00,100
already talking with some, you
are you expect agency as well?
622
00:34:00,100 --> 00:34:04,800
To help us on this as batik.
Deanna dick on is, certainly the
623
00:34:04,800 --> 00:34:08,199
steak spoken.
We're looking into it, we want
624
00:34:08,199 --> 00:34:12,100
to bring out the token and took
it on its utility and all of
625
00:34:12,100 --> 00:34:14,900
this all of this needs to be
coded obviously as well.
626
00:34:15,500 --> 00:34:17,800
Yeah.
And the final one for this
627
00:34:17,800 --> 00:34:22,500
year's probably the Gration with
defy protocols, looking into
628
00:34:22,500 --> 00:34:25,600
some, some ways currently right
now.
629
00:34:25,699 --> 00:34:27,800
All looking and that's the last
one.
630
00:34:27,800 --> 00:34:33,500
I also looking at bigquery the
future, I think were bringing in
631
00:34:33,699 --> 00:34:36,500
music words, whatever.
I'm going to get springing in
632
00:34:36,500 --> 00:34:42,199
real-world affix to blockchain
and I think this is still on
633
00:34:42,699 --> 00:34:45,400
quite an unsolved.
Do this really cute centralized
634
00:34:45,400 --> 00:34:49,800
trustless currently you have to
in many of these Does he still
635
00:34:49,800 --> 00:34:54,199
have to to to, to trust somebody
that he will enforce some legal
636
00:34:54,199 --> 00:34:57,000
contract?
How can you how can you
637
00:34:57,000 --> 00:34:59,500
improving?
How can you make this really
638
00:34:59,500 --> 00:35:01,600
decentralized?
And trustless, this is going to
639
00:35:01,600 --> 00:35:04,500
be an interesting question for
the whole industry, going
640
00:35:04,500 --> 00:35:06,000
forward?
Yeah, yeah.
641
00:35:06,000 --> 00:35:07,700
And one thing I'm thinking is
that the sum of the parts is
642
00:35:07,700 --> 00:35:10,000
greater than the whole here,
like you said that, there's so
643
00:35:10,000 --> 00:35:14,500
much music out there and it is
under valued at this stage and
644
00:35:14,600 --> 00:35:16,800
has been because there's so much
of it out there.
645
00:35:16,800 --> 00:35:20,000
And, you know, when you're
bringing real, And Assets in the
646
00:35:20,000 --> 00:35:23,500
digital space, you need to take
inventory of all that first and
647
00:35:23,500 --> 00:35:25,600
taking inventory.
Lets you separate the wheat from
648
00:35:25,600 --> 00:35:28,700
the chaff and really promote the
good things that are out there
649
00:35:28,700 --> 00:35:31,900
and the things that well then
you know, is still just a tiny
650
00:35:31,900 --> 00:35:35,200
Niche audience and let that be
and it lets you do that.
651
00:35:35,200 --> 00:35:38,000
So, getting my head around this
with you guys today has been
652
00:35:38,000 --> 00:35:42,000
fascinating, I could continue
like this for another few hours
653
00:35:42,000 --> 00:35:44,200
with you guys, but we are
running short on time.
654
00:35:44,700 --> 00:35:48,100
So why don't we move to the last
question that we asked everybody
655
00:35:48,100 --> 00:35:50,400
on this podcast?
And We'll start with you.
656
00:35:50,900 --> 00:35:53,100
What is one thing that people
wouldn't expect to know about
657
00:35:53,100 --> 00:35:54,900
you?
Wow, that's a good one.
658
00:35:54,900 --> 00:35:59,500
Well, for me, it would be on the
strong believer of metaphysics.
659
00:35:59,500 --> 00:36:02,000
Something that people wouldn't.
Wow, right.
660
00:36:02,000 --> 00:36:05,700
Yeah.
That the the financial or yeah,
661
00:36:05,700 --> 00:36:08,700
very logical mind behind
wouldn't be expected this but
662
00:36:08,700 --> 00:36:12,400
yes, I am strongly either.
I mean in what we can project in
663
00:36:12,400 --> 00:36:15,000
our minds, in the power of what
they might have, the power of
664
00:36:15,000 --> 00:36:17,400
the Mind, the power of
intention, love the Law of
665
00:36:17,400 --> 00:36:19,400
Attraction.
All of this is very Read
666
00:36:19,400 --> 00:36:21,200
relevant.
To me, I bring it into my daily
667
00:36:21,200 --> 00:36:24,500
practice through meditation,
through through, through
668
00:36:24,500 --> 00:36:27,700
visualization.
And this is really what I really
669
00:36:27,800 --> 00:36:31,500
has gotten me to where I am
today and will continue to take
670
00:36:31,500 --> 00:36:34,900
me to the places where my, my
dreams go so metaphysics.
671
00:36:34,900 --> 00:36:38,100
I mean, it's, I think a Hidden
Gem that everyone should
672
00:36:38,100 --> 00:36:40,000
discover on their own.
Absolutely.
673
00:36:40,000 --> 00:36:42,300
No.
And what I'd like you to do is
674
00:36:42,300 --> 00:36:45,800
send me the title of the best
book that you've read about
675
00:36:45,800 --> 00:36:48,600
metaphysics, and we can share
that with the audience.
676
00:36:48,600 --> 00:36:50,600
Yeah.
Sounds good and bad and even
677
00:36:50,800 --> 00:36:54,400
even has some special of this
realization practices that you
678
00:36:54,400 --> 00:36:57,300
could try.
Which, I mean, they just take
679
00:36:57,300 --> 00:37:00,400
you to another level, you just
sit back and wait, how they
680
00:37:00,400 --> 00:37:04,200
materialize and they come true,
call me a dreamer but it's out
681
00:37:04,200 --> 00:37:06,700
there.
I think it's there's metaphysics
682
00:37:06,700 --> 00:37:08,000
out there.
Moving things around.
683
00:37:08,200 --> 00:37:09,300
Awesome.
I love it.
684
00:37:09,600 --> 00:37:11,200
Martin.
What about you which one thing
685
00:37:11,200 --> 00:37:13,800
that people wouldn't expect to
know about you shape the?
686
00:37:13,800 --> 00:37:17,900
Yeah, all I thought about this
one when we were with you guys
687
00:37:17,900 --> 00:37:22,100
in the from Sisters in Berlin
and I was telling people, oh
688
00:37:22,100 --> 00:37:25,400
wait a minute, that's not,
that's not true mean, I told
689
00:37:25,400 --> 00:37:28,600
this that the the guys that I
was shortly after the wall
690
00:37:28,600 --> 00:37:30,900
opened, I was in villain that is
true.
691
00:37:31,200 --> 00:37:35,400
But I was thinking in Berlin
before because when I was a kid
692
00:37:35,600 --> 00:37:38,900
like for quite a few years we
lived in in Germany in Western
693
00:37:38,900 --> 00:37:42,900
Germany and you have Western
Germany in Eastern Germany and
694
00:37:43,100 --> 00:37:47,400
we lived in the western part but
my called was actually in the
695
00:37:47,400 --> 00:37:52,500
Communist Party.
So, we got twice invited by the
696
00:37:52,500 --> 00:37:56,600
German Democratic Republic by
the Socialist, part for
697
00:37:56,600 --> 00:38:00,900
vacation.
And obviously, I didn't I didn't
698
00:38:00,900 --> 00:38:03,800
understand anything back then
about these two different
699
00:38:03,800 --> 00:38:08,900
states, and we were going over
this famous Border in Berlin.
700
00:38:09,600 --> 00:38:12,100
And I was thinking, yeah, and
now we're in a different
701
00:38:12,100 --> 00:38:14,100
template.
The but then people were still
702
00:38:14,100 --> 00:38:17,800
speaking there, but and I end up
not even a dialect, like when
703
00:38:17,800 --> 00:38:20,200
you go to Switzerland.
There were speaking German like
704
00:38:20,200 --> 00:38:22,800
before So Silent really
understand it.
705
00:38:23,600 --> 00:38:25,600
But yeah.
So I have kind of a socialist,
706
00:38:25,600 --> 00:38:28,100
uh pre wow.
Wow.
707
00:38:28,100 --> 00:38:32,400
That is one of the most
interesting courses that I took
708
00:38:32,400 --> 00:38:37,600
in my undergrad was Marxist,
Marxism, you know, Marxist
709
00:38:37,600 --> 00:38:40,900
economics.
So let's talk about that over a
710
00:38:40,908 --> 00:38:44,400
pint when we're definitely cuz
there's some really interesting
711
00:38:44,400 --> 00:38:48,400
Concepts there that are parlayed
into so much the stuff we're
712
00:38:48,400 --> 00:38:50,400
working on.
On right now and it's so funny
713
00:38:50,400 --> 00:38:53,300
how that word, you know?
Oh, you're a socialist, has
714
00:38:53,300 --> 00:38:56,600
become like a thing in America,
right?
715
00:38:56,600 --> 00:39:01,000
It's like as an insult and it's
like, or as you are, you know,
716
00:39:01,000 --> 00:39:03,300
you're part of this scary
monster group.
717
00:39:03,300 --> 00:39:07,600
And it's like, yeah, I I'm not a
card-carrying socialist, but I
718
00:39:07,600 --> 00:39:11,000
do have an appreciation for the
science of it, and the economics
719
00:39:11,000 --> 00:39:13,200
of it, which is, which is
really, really interesting.
720
00:39:13,200 --> 00:39:15,700
So, thank you for sharing that
guys.
721
00:39:15,700 --> 00:39:17,500
Listen, this has been an awesome
chat.
722
00:39:17,500 --> 00:39:18,700
We're taking things so much
further.
723
00:39:18,800 --> 00:39:21,000
Than I thought we would just in
about 45 minutes.
724
00:39:21,000 --> 00:39:23,700
So thank you, really looking
forward to having you guys back
725
00:39:23,700 --> 00:39:26,800
in Dublin with us in a couple of
weeks time and and finishing the
726
00:39:26,800 --> 00:39:28,100
program with you guys on a high
note.
727
00:39:28,100 --> 00:39:29,800
So thank you so much for joining
the show today.
728
00:39:30,900 --> 00:39:33,300
Thank you Pete.
We really appreciate see how the
729
00:39:33,300 --> 00:39:35,900
invitation and look forward to
meeting you in the top 10 as
730
00:39:35,900 --> 00:39:45,000
well, can't wait.
That does it for this week
731
00:39:45,000 --> 00:39:46,800
folks.
Thanks Lewis and Martin for
732
00:39:46,800 --> 00:39:48,900
opening up their minds to help
us figure out why they do what
733
00:39:48,900 --> 00:39:51,300
they do link to get in touch
with Louis and Martin.
734
00:39:51,300 --> 00:39:54,000
And learn more about steaks or
in the show notes on our website
735
00:39:54,000 --> 00:39:56,300
money, never sleeps that.
I, so check us out online.
736
00:39:56,700 --> 00:39:59,100
Also, thanks Conan Brophy from
create sad, for mixing and
737
00:39:59,100 --> 00:40:01,100
editing.
This episode Conan is an
738
00:40:01,100 --> 00:40:03,100
excellent medium and to get in
touch with when you're thinking
739
00:40:03,100 --> 00:40:04,500
about launching your own
podcast.
740
00:40:05,000 --> 00:40:08,000
As for me I'm an early stage,
startup investor and advisor
741
00:40:08,000 --> 00:40:10,800
focused on where fintech meet.
Do and crypto meets web. 3,
742
00:40:11,100 --> 00:40:13,500
likes to talk to me about your
business, drop me a line on info
743
00:40:13,500 --> 00:40:15,600
at money.
Never sleeps, die, eat finally
744
00:40:15,600 --> 00:40:17,300
till next time.
Thanks for listening.
745
00:40:17,300 --> 00:40:17,800
See you