June 17, 2022

186: Money Maker | Eczodex | Bridging TradFi to DeFi | Michael Quartey and Lukas Bruell

186: Money Maker | Eczodex | Bridging TradFi to DeFi | Michael Quartey and Lukas Bruell
186: Money Maker | Eczodex | Bridging TradFi to DeFi | Michael Quartey and Lukas Bruell
MoneyNeverSleeps
186: Money Maker | Eczodex | Bridging TradFi to DeFi | Michael Quartey and Lukas Bruell

Michael Quartey and Lukas Bruell, founder and co-founder of Eczodex, join the show this week to riff on how Eczodex are enabling investors to unlock more returns with traditional investments through DeFi (decentralized finance).

This episode of MoneyNeverSleeps is sponsored by Philip Lee, one of Ireland’s fastest-growing corporate law firms and expert advisors at the heart of the Dublin and London start-up, fintech and crypto communities.

Eczodex are the ninth of the founding teams forming the Launchpool Web3 Techstars Accelerator Class of 2022 that we’ve got on the show in the lead-in to Demo Day in Dublin on June 30th.

In this episode, Michael Quartey and Lukas Bruell talk with Pete Townsend and Eoin Fitzgerald about:

- How their backgrounds uniquely prepared them to bring Eczodex to life

- How Eczodex will bridge real-world assets into DeFi

- Enabling yield enhancement strategies for real-world investor

- Connecting the Eczodex vision with the realities of the crypto markets

- Breaking down the problem for individual investors

HIGHLIGHTS:

Michael Quartey on the intersection of experiences that led him to the Eczodex idea:

“I always was an entrepreneur at heart. I always had this ambition of not wanting to make my way up the corporate ladder. I always wanted to do something. So even a couple of years into my graduate job [with CSC Financial Services, now DXC], I was thinking of ways in which to build a business. At the time, it was an eCommerce startup that I was working on with my brother.

“And similarly to now, the market crashed, and then we had the dot.com bust. We weren't as far advanced as we are with Eczodex right now, so at the time, my brother and I decided to stop. That led me into contracting and I built on the skills I had learned through CSC to work for over 20-plus years in the financial services space.

“Once I understood what was going on with decentralized finance, I had this epiphany where I realized how much better the infrastructure could be, how much more efficiently things could run using all of the innovation of blockchain technology and decentralized finance. That's one of the sources of inspiration behind Eczodex.

“The other [source of inspiration] is just down to my own inadequacies as an investor, specifically with stocks. Over the years I've experienced the highs and lows of investing, and that was another spark behind this idea of trying to find a better way to invest in products with more predictable return patterns.

“Once I realized that there were many crypto projects also trying to address similar issues around risk and volatility, I started reading their whitepapers. I realized that not only are there other people trying to solve similar problems but there's all this amazing innovation going on. Why not look at this space more closely and try to build something here?”

Lukas Bruell on his entry point into entrepreneurship and meeting Michael Quartey at the University of Cambridge:

“I wanted to build a venture and gained my first experience by setting up a research venture with my roommate helping students understand what's happening in financial markets. Planning that as a business, we just literally aimed to solve a problem. We did that by concisely publishing reports about M&A deals and found that we helped a lot of people.

“That was the first time where I realized there is an incredible opportunity to solve problems out there and there’s nothing more exciting than doing that.

“I then realized that I wanted to be an entrepreneur for sure. When I got to Cambridge, I saw the incredibly powerful nature of crypto to an even greater level. I was interested in crypto for a while, I was reading about it, investing in crypto a bit, but I certainly wasn't involved in building ventures in crypto.

“But then I met Michael, and he had an initial draft of the Eczodex solution, and I also met a lot of people in the Blockchain Club in Cambridge. That’s when I started to dig deeper and deeper, went down the rabbit hole and finally ended up in the crypto space full time.”

Michael Quartey on the foundational elements of Eczodex:

“We went into Techstars [with the vision] of building the next generation of financial products by building on top of the exciting innovation in the DeFi space to create products that would ultimately serve the mass market. We are still very much staying true to that vision.

“One of the lessons learned through Techstars is that although we had spent a lot of time working on product concepts and designs, we hadn’t done enough customer discovery. So, we went out and talked to as many people as we could about their pressing needs to figure out our ideal first product for our customer base.

“One of the biggest pain points we found is the separation between the worlds of traditional finance and decentralized finance. They’re completely different worlds with different mindsets with the two worlds not connecting.

“Ultimately, the value add will come from building that bridge between the two worlds and in doing so creating products that deliver real value by leveraging the best of traditional finance and decentralized finance.”

Michael Quartey on the Eczodex product vision:

“We are building a product that will allow customers to leverage their traditional financial investments - stocks, ETFs, bonds, or whatever - to get into the world of DeFi without having to spend additional cash by using those investments as collateral.

“We will execute strategies on behalf of our customers ranging from low risk to medium risk, all the way up to high-risk strategies, where they can benefit from yield-enhancing opportunities in DeFi.”

Lukas Bruell on connecting the Eczodex vision with the realities of the crypto markets:

“It was a pretty clear pattern we saw that this [TradFi to DeFi] bridge doesn't exist. That is problematic for the more traditional family offices that are used to traditional financial instruments and that's why we became more and more convinced that there is a great opportunity to tap into [that problem]. That’s what led us to the current product design.

“Looking at the market right now, you can borrow cash with crypto. But you cannot borrow crypto with all of those trillions of traditional financial assets – there is a massive opportunity to tap into that space.”

Michael Quartey on breaking down the problem for individual investors:

“One other thing we learned is that people are busy. They've got their everyday lives to deal with - raising the kids, paying a mortgage, working full time, and whatever else they've got going on.

“So as much as they might be interested in this exciting new world [of DeFi] it's just impossible to keep up with the pace of innovation and understand why there are additional yield enhancement opportunities with DeFi compared to traditional finance. So, we took those pain points and that mindset and shaped a product around it.

“In the conversations we've had, there seems to be high desirability for this type of product. People seem to get it and can see the benefits of putting their assets to work.”

Michael Quartey on observing what’s happening in the crypto markets right now:

“There are lessons to be learned. We are learning every day about the potential pitfalls of some of the business models that are out there. There is no doubt that while there's all this amazing innovation, there are also some experimental business models that may not be sustainable. And the trick is to learn as much as possible about those models and avoid that path.

“Our vision is genuinely to deliver a sustainable business that creates real value in the long run and has a solid foundation so that it will not crash overnight in a macro downturn.

“People are looking for trust. They're looking for credibility, they're looking for reputation. And I think there is a great opportunity, particularly in crypto, to build a venture around those values.”

Lukas Bruell on thinking beyond the Eczodex product itself:

“We strongly believe that it's not just about the product, it's about what the product wants to express, what it wants to solve. That obviously includes not just some fancy product designs, but it’s also very much about security, credibility, trust, reputation. In this market right now, it becomes more and more apparent how important these things are.”

LINKS:

Connect with Michael Quartey and Lukas Bruell and learn more about Eczodex on LinkedIn

Follow Eczodex and Lukas Bruell on Twitter

Episode title inspired by ‘Money Maker’ by Ludacris and Pharrell Williams

Leave a review and subscribe on Podchaser| Apple Podcasts | Spotify| Google| Overcast

Check out our MoneyNeverSleeps website

Follow MoneyNeverSleeps on Twitter

Follow Eoin Fitzgerald on Twitter

Follow Pete Townsend on Twitter

Get in touch at info@moneyneversleeps.ie

--- Support this podcast: https://anchor.fm/moneyneversleeps/support

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Hey there, I'm Pete Townsend,
and this is money, never sleeps.

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We look inside the minds of
entrepreneurs, and at the

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crossover of startups,
Enterprise Finance, technology

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and Life.
As We Know It, This episode of

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money, never sleeps is sponsored
by Phillip Lee one of Ireland's

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fastest growing corporate law
firms and expert advisors at the

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heart of the Dublin in London,
start-up fintech in crypto

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communities on the show this
week.

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Week, we've got.
Hello, I'm Michael corty founder

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and CEO of exid X, and I'm Lucas
Grill.

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And I'm the co-founder of X text
X attacks are enabling investors

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to unlock more returns with
their existing Investments

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through defy or decentralized
Finance exit, X or the ninth

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founding team for me.
The launch pool with three

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textures, accelerator class of
2020 to that we got on the show

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in the lead into demo, Day on
June 30th in this episode.

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I want, it's Gerald and I talked
to Michael and Lucas about how

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their backgrounds uniquely
prepared.

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Them to bring X at X to life,
how x and x are bridging

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real-world assets.
And to defy what the opportunity

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set looks like.
What enabling yield enhancement

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strategies to real-world
investors and the crossover

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between web 3 and violin
virtuosos.

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All right here on money.
Never sleeps.

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Geysers Blood on the streets.
The last couple of days in

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crypto, don't you think?
Yeah, tell me about it.

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Yeah it awful times but I'm sure
we're going to learn from from

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from the lessons at the moment
and recover and build back

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better.
That's my view on it looking for

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the upside.
Yeah, absolutely.

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I'm kind of feel like the bank,
this guy's Express themselves

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quite well, on this emergency
bear Market episode.

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They did earlier this week.
That was the long-term sign of

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Success of crypto is not prices,
it's time, right?

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And are we still here?
Are we still existing, are we

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still progressing that, you
know, the shorter term Market

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Cycles driven by all sorts of
unique situations that were in

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from a macro perspective right
now it's just completely

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unprecedented, we never seen
this before.

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I mean, just understanding where
the real value is that there's a

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lot of value that crypto brings
and its potential to

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revolutionize many Industries
and And taking that long term

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view.
Yes.

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Then you're 100% right that
whatever short-term gyrations,

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we're experiencing in the market
right now in the grand scheme of

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things, it will not stop us from
from achieving the disruption

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that blockchain definitely has
potential to do in Denver.

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All right.
Cool.

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Listen guys, why don't we just
jump right in and get started?

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And where I like to start is
with your backstory Michael and

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how you got to this point may
bring us up to speed with what

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got you to the point of finding
X attacks.

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Well, how much time have I got
Pete?

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Yeah, well I could take the
whole you're going to have to

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cut me short on that one, but
now I'll try and be as brief as

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possible.
So, I mean, where should I

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start?
So, born and bred in London to

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Immigrant parents, really good,
stable, family upbringing in

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which allow me to navigate
school and uni.

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And certainly my first graduate
job with CSC Financial Services,

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which is probably the best place
to start.

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So yeah, I joined CSC.
Each now there now dxc back in

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the late 90s, it was the time of
the internet.

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Boom.
I always as an entrepreneur at

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heart.
I always had this ambition of

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not wanted to try to make my way
up the corporate ladder.

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I always wanted to do something.
So even a year or couple of

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years into to my graduate job, I
was thinking of ways in which to

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build a business at the time
than an e-commerce startup

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Venture was what I was working
on with my brother and

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similarly, to now and Market
crashed that Had the.com bust

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and perhaps we weren't as far as
vast as we are.

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Let's say with respect to X at
X.

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So at the time, my brother and I
decided to stop but that led me

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into Contracting.
I built on the skills.

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I had learned through is through
CSC to work for over 20 plus

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years in the financial services
space.

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And that really is one of the
drivers for for exid exes, the

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experience that I gained working
in financial services and

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understanding later on On, it
didn't happen immediately but

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there was an epiphany where I
realized once I understood what

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was going on with decentralized
Finance, how much better the

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infrastructure could be?
How much more efficiently things

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could run using all of the
innovation of blockchain

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technology and decentralized
finance which is building on top

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of it.
So that's one of the the sources

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of inspiration behind exit X and
the other one is a little bit

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more personal.
The other one is actually just

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down to my own inadequacies as a
financial investor.

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Specifically, with with stocks
and over the years, I've

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experienced the highs and lows
of investing and that probably

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was another spark behind this
idea with respect to trying to

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find out if there was a better
way to invest a better way to

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invest in products with more
predictable, return patterns.

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And that was the origin story of
the specific concept that I

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started with exid X.
Once I That within the crypto,

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there were many projects also,
trying to address similar issues

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around risk and volatility.
In their markets, I started

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reading their project papers and
then realized, oh, not only are.

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There are other people trying to
solve similar problems, but

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there's all this amazing
Innovation going on.

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Why not?
Look at this space more closely

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and try to build something here.
So that's the backstory behind X

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of X and certainly how I pitched
it to Lucas.

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What I love about this, That
startup Founders are so.

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Unique that what you set out to
do is just an output of you as

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an individual, looking your
background, Michael and seeing

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how many complicated technical
change projects, you went

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through over those 20 years.
That repetition that you've gone

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through.
If figuring out really hard

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problems, really hard, technical
problems and financial markets

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and insurance, and doing that
alongside your own investment

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Journey.
It just seems like it's a

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perfect recipe for what you guys
are setting out to do with X at

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X.
My read into that properly.

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Yeah, that definitely.
Lee definitely paid some

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couldn't agree more and just one
drawn point on that.

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Certainly over the years that
complexity has just got

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increased and increased in
traditional finance and I

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certainly feel that there's so
much opportunity to do it better

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in this new world or be it that
it comes with its own

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challenges, which will touch on
shortly, Gadget, and Lucas,

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we're going to move over to you.
It was awesome that you and I

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met at the defy live conference
in London, after that intro,

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from Christian Davy shadowed
Christian, he's great guy.

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So, maybe tell us how you got to
that point of meeting me that

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day at defy live.
At London, obviously haven't got

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together with Michael and number
of months back before that.

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Yeah, sure, absolutely.
So, I mean, my story starts in

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Vienna, actually, I grew up in
Austria was very lucky to grow

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up in a city with, you know,
lots of opportunities.

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Beautiful city, went to high
school, played some tennis B,

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late some violence, or threat of
different things, but kind of

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was convinced that it's time to
leave after school with 1819

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around and Yeah, headed to the
UK, hated the UK to stop my

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studies over there.
The last five years, I've got

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the opportunity to really study
a broad range of degrees.

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I sort of Finance but then also
get low analytics business.

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So went to universities
including Cambridge Imperial

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College in London, worry
University and people o school.

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But next to University, I I also
started to experiment experiment

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a bit with traditional industry.
So I interned Investment Banking

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it low and Consulting.
So what's with Crispy squabble

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will speak.
The kings of profile and also

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with Lickin Watkins, but also
then realized, that my

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personality is is all about
entrepreneurship.

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I want to build, you know,
Ventures and being my first

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experience by setting up.
A research Mentor, students

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community over to side with my
roommates first roommate at

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University, which basically
helps students to understand

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what's happening in French
markets.

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Particularly Emily private
Equity because we had, we

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realize there's a big problem
for students to be understand

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And why deals are happening,
what the synergies are, what the

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risks and uncertainties appeals
are and yeah better than you

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know finding that as a business
we just literally came to solve

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a problem and we did that by
concisely publishing reports

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about those fields and found a
lot of people that found that

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really interesting helpful and
that was the first time where I

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realized there is incredible
opportunity to solve problems

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out there and nothing more
exciting doing that.

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So that kind of then let me to
realize, I want to be an

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entrepreneur ship for sure.
I got to Cambridge and when I

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got to Cambridge I realized the
incredibly powerful leader of

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crypto to an even greater level.
I mean, I was interested in it

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for a while.
I was reading about it.

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I was resting bit in it, but
I'll certainly wasn't involved

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in a venture building crypto.
But then yeah, I'm at my pool.

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You know, he had an initial
draft of equip, the solution.

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I made a lots of people in the
blockchain club in Cambridge.

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And that's when I started to dig
deeper and deeper ended up in a

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rabbit hole and yeah, finally
ended up in his face full time

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now.
So yeah, we kind of started a

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wolf more traditional industry
experiences but then move closer

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and closer to.
He not good entrepreneurship

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journey and that's where we're
at now.

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Yeah, it's fascinating seem like
really quickly got quite a

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number of immersive experiences
that have told the enriched your

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view of the world.
Old.

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Yeah, I mean, I appreciate it.
I mean, I was just really trying

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to get experience in as many
fields as possible.

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I think the role nowadays is
more complicated than anytime

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before.
I think it's all about you know

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having a good understanding of
different fields, connecting the

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dots and yeah having a diverse
background of skills.

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Ultimately and that's that was
my main focus.

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That was my main goal.
I think I did a decent job in

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doing that based on industry
experiences but also the grease

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but now it's really all about
bringing it all together and

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leave Reaching those experiences
skills to build the, a great

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business, and I think we all do
exactly that.

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We'll listen, let's shift gears
a little bit now and talk about

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X at X tell us where you got 2
of X at x.

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What it is, why it's Unique, why
it makes so much sense of the

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two of you to be working on this
right now.

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Yeah, I'll go and jump in Lucas
as well with, if your views on

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its butt next X.
I mean, as, you know, P we came

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in to textiles all about
building the next generation of

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financial products.
And leveraging or that, that

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exciting innovation in the defy
space to build on top of that

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and create products that
ultimately, in use the commode

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service, the mass market.
And I think we're still very

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much staying true to that that
General Vision.

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But certainly one one lesson
learned coming into textiles,

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was that while we had spent a
lot of time really working on

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product Concepts and designs,
and kind of locking ourselves in

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the room and focusing primarily
on what we could offer, what

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sort of products we could build.
Hadn't done enough of of sort of

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customer Discovery and really
getting out there and talking to

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as many people as possible about
what they oppress and needs are.

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And what would be an ideal first
product for, for our customer

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base.
So something we certainly have

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done really well on textiles.
And we've learned a lot along

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the way talking to, as many
people as possible to, really

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refine our offering.
And as such now what we've

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certainly realize is one of the
biggest pain points is that

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there is this sort of separation
between the Worlds of

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traditional finance and
decentralized finance and

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completely different worlds.
And dare, I say this present

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point in time, different
mindsets with both worlds, not

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really sort of connecting to
each other and ultimately, that

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is where the value-add can come
from building that bridge

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between between the two worlds
and in doing so, creating

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products that deliver real value
leverage in both that the best

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of traditional finance and
decentralized finance.

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So That is what we're looking to
do right now.

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We have taken the lessons from
and the feedback from our

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customer Discovery sessions.
We are looking to build a

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product that will allow
customers to leverage their

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traditional financial
investments.

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Be it stocks ETFs bonds, what
will or whatever?

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And to leverage those
Investments to then get into the

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world of defy without having to
spend additional cash in doing

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so they can use those
Investments, as collateral and

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thereafter.
We will Execute strategies on

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behalf of our customers range
from sort of low risk, medium

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risk all the way up to high risk
strategies where they can

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benefit from all the yield
enhancing opportunities that are

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now available in defy.
So, that is the broad brush

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idea.
I'll pause there for such that

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Lucas.
You can jump in and, and put

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your spin on it on it as well.
Yeah, no.

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I think you did it.
You did a great job.

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I mean, we just explore that.
In a lot of detail.

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We had conversations with pretty
much almost fruit Institution.

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Ranging from smaller, family
offices, to some of the biggest

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financial service companies in
the world and it just was pretty

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clear pattern after well to see
that this bridge doesn't exist,

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right?
And that is a problematic thing

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for particularly those more
traditional family offers they

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used to traditional financial
instruments and yeah that's

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that's what we get more and more
convinced that there is a great

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opportunity to tap into that and
yeah that's it.

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That's what led us to the
current product design.

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I also think that particularly
looking at the market right now

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where you can borrow cash with
crypto for the cannot bar crypto

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with all those trillions of
traditional Financial assets.

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That there is a massive
opportunity to tap into that

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space.
And that's where we, you know,

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it's not, it's going, but when
did that direction afterwards?

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And guys, it's great to hear
that because obviously, I met

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you back to start of the
textures program and you were

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one of the names of the men.
Repeat, after, you know, that I

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was particularly interested in
seeing how you kind of progress

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through it.
Because my own view would be

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that, you know, obviously Peters
far deeper down the rabbit hole

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on web 3 then I would be and I'm
somewhat of a skeptic to some

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degree but mainly because I
think it's a bit too Innovative

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currently and there needs to be
that Gap.

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There's people who are willing
or interested in kind of, you

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know, making the jump across.
But that, you know, the pathway

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needs to be, there needs to be
something in the middle that

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allows me to continue to
operate.

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A date with my existing kind of
Investment Portfolio, whatever,

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and allow me to Dan kind of dip
into defy space and a crypto

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World in a more kind of
structured way.

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Let's go.
It's great to see that, that's

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kind of where things have ended
up versus when we talked even.

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I don't know how many weeks ago
was back in April.

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I think it was feels like
donkeys ago, but now certainly

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and and that certainly was the
sentiment from a lot of the

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discussions.
And and one other thing is what

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we've learned as well is A lot
of people are busy, they've got

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their everyday lives to deal
with, you know, raising the kids

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paying a mortgage working full
time and whatever else they've

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got going on.
So as much as they might be

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interested in this exciting new
world, it's just impossible to

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keep up to date with the pace of
innovation and and that even

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whittles down to understanding
why there are additional yield

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00:15:29,700 --> 00:15:33,000
enhancing opportunities that
defy offers over traditional

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Finance, so it's really kind of
with that mindset.

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In sort of those pain points and
shape in a product around it.

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That is really the journey we've
been on and how we've settled on

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this value.
Proposition at this point in

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time.
Hey everyone, this is p.

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00:15:52,100 --> 00:15:53,600
Let me tell you about the folks
at Phillip.

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00:15:53,600 --> 00:15:56,800
Lee few years ago is that my
first Venture Capital industry

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00:15:56,800 --> 00:16:00,400
dinner in Dublin and honestly I
felt a bit lost I bumped into

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00:16:00,400 --> 00:16:02,500
Android Cazale.
One of the partners at Phillip

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00:16:02,500 --> 00:16:04,900
Lee.
He bought me a pint introduced

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00:16:04,900 --> 00:16:08,000
me to the team and they took me
under their wing that at take

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00:16:08,000 --> 00:16:10,000
you under their wing approach
has been what I've heard

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00:16:10,000 --> 00:16:12,900
consistently from fintech.
And crypto startups who I know

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00:16:12,900 --> 00:16:15,900
have worked with Phillip Lee in
Dublin and London to help them

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00:16:15,900 --> 00:16:18,200
wrap the right legal framework
around their business,

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00:16:18,200 --> 00:16:21,200
fundraising and Regulatory
needs, and I can't recommend

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00:16:21,200 --> 00:16:23,200
them enough.
Get in touch with a team at

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00:16:23,200 --> 00:16:25,600
Phillip Lee dot IE or on money,
never sleeps.

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00:16:25,600 --> 00:16:27,800
That IE /.
Phillip Lee to learn more.

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00:16:34,400 --> 00:16:36,800
I'm glad you guys got to this
point because I had a bunch of

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00:16:36,800 --> 00:16:39,100
experience in the past and
securities lending, or at least

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00:16:39,100 --> 00:16:41,000
in the framework Securities
lending in that, or you got a

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big pension fund that is holding
assets.

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They're able to reuse those
assets or lend them to

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investment Banks to other
lending programs.

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And then they generate yield off
of those inventory of assets,

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but that's only really been
available to the big Pension

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funds, and big institutional,
mutual funds.

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It's really costly to put that
type of program in place for

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00:17:01,800 --> 00:17:04,700
smaller.
Funds wealth affluent investors,

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00:17:04,700 --> 00:17:06,500
family offices.
Whatever that only have much

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smaller inventory of assets.
Why can't we make that available

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00:17:09,500 --> 00:17:11,599
for others?
You know, when it's complicated.

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So even in my 401k that I still
have, I've got assets.

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I'm holding for the long term,
I'm not putting them to work.

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Would it be possible to actually
earn further yield on those?

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And I think that, you know, it's
very much needed in the world.

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Like you said, it's great case
study for bring together,

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traditional finance and the
mechanisms that I just talk

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through and the opportunities to
actually generate yield.

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Those assets the defy market.
So you guys definitely on the

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00:17:35,800 --> 00:17:37,900
right track here.
Yeah, thanks Pete.

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So with all that in mind, what's
the longer-term vision?

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00:17:41,300 --> 00:17:43,700
Right?
How big can this get, you know,

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what does it look like when
you've got say, a critical mass

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of individuals or institutions
or family offices?

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00:17:50,900 --> 00:17:53,300
That are leveraging X attacks,
generate more yield on their

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00:17:53,300 --> 00:17:56,800
Investments through defy.
What other Innovations does,

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this open up?
Where else can I go?

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00:17:58,900 --> 00:18:03,000
Yeah, it might sound cliché, but
I really think Think that the

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00:18:03,008 --> 00:18:06,700
sky's the limit purely when you
look at the size of the markets

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00:18:06,700 --> 00:18:09,400
that we're talking about.
So defy has done phenomenally

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00:18:09,400 --> 00:18:13,600
well, it's grown to around 140
billion dollars as in Market

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size and literally a few years,
but that's just the pin drop

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00:18:18,300 --> 00:18:22,700
when you compare it to to the
size of traditional finance and

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00:18:22,700 --> 00:18:27,400
markets in, in stocks, in ETFs
in mutual, fund in the funds,

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Pension funds, you name it.
So there's going to be a Tipping

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Point where You build sort of
products like this, the sort of

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00:18:34,800 --> 00:18:37,100
bridge products.
As I went, as you rightly said,

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that can bring those two worlds
together, they will ultimately

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00:18:40,200 --> 00:18:44,000
be a Tipping Point where that
Capital starts to flow in.

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00:18:44,200 --> 00:18:48,300
And so really, we're talking
about trillion dollar markets in

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00:18:48,300 --> 00:18:50,100
years to come.
It's how big?

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00:18:50,100 --> 00:18:52,000
This could be.
So trillion dollars worth of

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00:18:52,008 --> 00:18:55,800
capital from institutions, but
of course, individuals as well.

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00:18:55,800 --> 00:18:59,400
Consumers opening up the
opportunity for them to leverage

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00:18:59,400 --> 00:19:01,000
their Investments.
Certainly in all the

358
00:19:01,000 --> 00:19:04,700
conversations, we've held them.
There's a high desirability for

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00:19:04,800 --> 00:19:08,600
this type of product, people
seem to get it, and they can see

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00:19:08,600 --> 00:19:12,700
the benefits of putting putting
their assets to work so.

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00:19:12,700 --> 00:19:16,200
Yeah, in a nutshell, I really
think there is a huge upside

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00:19:16,200 --> 00:19:20,200
huge value add for customers,
and that obviously translates to

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00:19:20,200 --> 00:19:24,500
then, really big Market size and
potential Market in the future.

364
00:19:24,900 --> 00:19:26,900
Yeah, I'm with you, you know,
and I was thinking about the

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00:19:26,900 --> 00:19:29,400
other side of it, right?
We heard the news about Celsius

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00:19:29,400 --> 00:19:30,900
in the last couple of days,
right?

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00:19:31,200 --> 00:19:32,900
On Archer.
If you saw the Use.

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00:19:32,900 --> 00:19:35,500
But yep.
Following the bad news.

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00:19:37,300 --> 00:19:39,600
Yeah well it feels like that's
all there is right now right?

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00:19:39,600 --> 00:19:42,100
So unless you think for the long
term and it's been it's just

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00:19:42,100 --> 00:19:45,500
wonderful, good news.
So I read a little bit about

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00:19:45,500 --> 00:19:48,300
Celsius this morning, I saw what
was going on and it all felt a

373
00:19:48,300 --> 00:19:51,200
little bit Lehman, Brothers, ish
to quote, someone on Twitter

374
00:19:51,800 --> 00:19:54,700
with the ReUse and reuse and
reuse of assets over and over

375
00:19:54,700 --> 00:19:56,800
again.
And there was some sentiment

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00:19:56,800 --> 00:19:58,900
that you shouldn't be able to do
that with crypto.

377
00:19:58,900 --> 00:20:01,900
But the reality is you can it's
just that the differences

378
00:20:01,900 --> 00:20:06,000
between crypto and traditional
Finance with reuse of assets is

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00:20:06,000 --> 00:20:08,600
that it's traceable.
You could see based on assets

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00:20:08,600 --> 00:20:11,100
moving from one block chain to
the next on what's Happening.

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00:20:11,700 --> 00:20:13,800
So in looking at how you guys
are going to be doing this with

382
00:20:13,800 --> 00:20:17,600
X at X and taking custody of
people's assets, you going to be

383
00:20:17,608 --> 00:20:19,700
holding them in custody and
leaving them there or you going

384
00:20:19,700 --> 00:20:22,700
to be reusing them.
Now that So the plan is

385
00:20:22,700 --> 00:20:25,600
certainly with the traditional
assets, hold them in custody and

386
00:20:25,600 --> 00:20:28,800
then basically using the
Innovation and defy create

387
00:20:28,800 --> 00:20:32,100
assets that we can then leverage
in defy, but now it's certainly

388
00:20:32,100 --> 00:20:34,200
one.
There are lessons to be learned

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00:20:34,200 --> 00:20:39,000
and we are learning every day
around you know the potential

390
00:20:39,200 --> 00:20:42,000
pitfalls of some of the business
models that are out there.

391
00:20:42,000 --> 00:20:45,300
There is no doubt that while
there's all this amazing

392
00:20:45,300 --> 00:20:48,700
Innovation there are also some
experimental business models

393
00:20:48,700 --> 00:20:52,300
that may not be sustainable and
the trick is to learn as much as

394
00:20:52,300 --> 00:20:55,900
possible about that and avoid
that path because our vision is

395
00:20:55,900 --> 00:21:00,300
genuinely to deliver a
sustainable business that

396
00:21:00,300 --> 00:21:02,400
creates real value in a long
run.

397
00:21:02,500 --> 00:21:05,900
And that has a solid foundation
and such that it will not crash

398
00:21:05,900 --> 00:21:09,400
overnight in the macro downturn.
So yeah that there are lessons

399
00:21:09,400 --> 00:21:11,800
to be learned and I think Lucas
you've certainly done a lot of

400
00:21:11,800 --> 00:21:16,000
reading as well on with respect
to two recent events so I'll let

401
00:21:16,000 --> 00:21:19,000
you have your say here as well.
Yeah I know I mean I could not

402
00:21:19,100 --> 00:21:21,900
see better than you did the
think particularly markets like

403
00:21:21,900 --> 00:21:25,400
this at the moment you realized
that we were looking for the for

404
00:21:25,400 --> 00:21:28,400
the real Bali, right?
Still looking for opportunities

405
00:21:28,400 --> 00:21:31,800
that are robust against you know
once in our makes and against

406
00:21:31,800 --> 00:21:35,200
models that are out McLean not,
not sustainable, subjected to

407
00:21:35,200 --> 00:21:38,200
massive shocks for sure their
bull markets in the bear

408
00:21:38,200 --> 00:21:40,000
markets.
At that has always been the case

409
00:21:40,000 --> 00:21:43,300
in the continue to be the case
but, you know, people are

410
00:21:43,300 --> 00:21:45,900
looking for trusted looking for
credibility, they looking for a

411
00:21:45,900 --> 00:21:49,000
tation and I think there is a
great opportunity, particularly

412
00:21:49,000 --> 00:21:52,100
in crypto, the build adventure
around those vans.

413
00:21:52,100 --> 00:21:56,100
And that's why, you know, around
all these great product design

414
00:21:56,100 --> 00:21:59,100
sessions for Mike and I had our
key, Focus always has been to

415
00:21:59,108 --> 00:22:02,200
create something around those
values that popped up over and

416
00:22:02,200 --> 00:22:04,300
over again.
Again particular over the last

417
00:22:04,300 --> 00:22:06,600
couple of weeks with
institutional Esters as much as

418
00:22:06,600 --> 00:22:10,200
food for retail investors.
Yeah, we do strongly believe

419
00:22:10,200 --> 00:22:11,900
that it's not just about the
product.

420
00:22:11,900 --> 00:22:14,000
It's about what the product
wants to express.

421
00:22:14,000 --> 00:22:17,500
What he wants to sold, and that
obviously includes such as some

422
00:22:17,500 --> 00:22:19,300
fancy product designs that are
stable.

423
00:22:19,300 --> 00:22:22,800
But it also very much is about
security credibility, trust

424
00:22:22,800 --> 00:22:26,800
reputation, and all of those
things are here, looking up.

425
00:22:26,800 --> 00:22:29,500
Exactly in this market, it
becomes more apparent power

426
00:22:29,500 --> 00:22:33,400
important.
That actually, this Guys, what

427
00:22:33,400 --> 00:22:34,700
do you say?
Would be the biggest challenges

428
00:22:34,700 --> 00:22:37,800
in the next kind of, let's say
12 to 18 months as you look to

429
00:22:37,808 --> 00:22:40,900
scale the business.
Well, sadly, I mean given recent

430
00:22:40,900 --> 00:22:44,500
macro events that that's, you
know, we've the market downturn.

431
00:22:44,600 --> 00:22:48,700
It is going to be a lot harder.
Despite all the Innovation and

432
00:22:48,700 --> 00:22:52,900
that new projects can bring to
raise funding in this

433
00:22:52,900 --> 00:22:54,300
environment.
We're fully aware of that.

434
00:22:54,300 --> 00:22:58,200
We believe we've got a fantastic
proposition so we're very

435
00:22:58,200 --> 00:23:00,800
confident there.
But those conversations that

436
00:23:00,800 --> 00:23:02,400
would have happened a lot
faster.

437
00:23:02,500 --> 00:23:04,800
They're random decisions made a
lot quicker.

438
00:23:05,000 --> 00:23:06,900
Probably going to take a little
bit longer now.

439
00:23:07,000 --> 00:23:10,300
So we're we're aware of that
given given the current micro

440
00:23:10,300 --> 00:23:12,600
climates at the moment next to
that.

441
00:23:12,600 --> 00:23:16,800
Obviously, that the legal /
regulatory landscape for this

442
00:23:16,800 --> 00:23:20,400
field is a Minefield.
We are working very closely with

443
00:23:20,400 --> 00:23:25,100
our lawyers to navigate this
path and we do internally have a

444
00:23:25,100 --> 00:23:28,300
reasonably good understanding of
the complexity.

445
00:23:28,300 --> 00:23:31,400
So we're pretty confident there.
But nevertheless, it's a

446
00:23:31,408 --> 00:23:35,300
fast-moving.
Case different proposals in

447
00:23:35,300 --> 00:23:37,300
different markets.
So we're going to have to keep

448
00:23:37,300 --> 00:23:41,300
tabs not just in Europe which is
where we are intending to start.

449
00:23:41,500 --> 00:23:45,000
But certainly the US market in
particular also Asia those

450
00:23:45,000 --> 00:23:46,800
markets.
We just need to keep tabs with

451
00:23:46,800 --> 00:23:49,800
what's going on and the change
in legal and Regulatory climate.

452
00:23:49,800 --> 00:23:52,400
So for me, those are the
ultimately the biggest

453
00:23:52,400 --> 00:23:55,600
challenges that we want need to
address in the near future.

454
00:23:56,100 --> 00:23:58,500
Yeah, I agree with that, but I
think, at the same time, you

455
00:23:58,500 --> 00:24:01,400
know, we look look at the
markets, a positively, it's all

456
00:24:01,400 --> 00:24:04,900
about the long run.
And if you look at the, the last

457
00:24:04,900 --> 00:24:08,400
crisis, biggest bigger crisis of
the last centuries, you will

458
00:24:08,400 --> 00:24:11,400
find that some of the most
valuable companies were built in

459
00:24:11,600 --> 00:24:13,500
Bear markets, where it was time
to build.

460
00:24:13,600 --> 00:24:16,700
And I just see that as a
repetition of that, there are

461
00:24:16,700 --> 00:24:19,200
still a lot of capital out there
that needs to be deployed.

462
00:24:19,200 --> 00:24:22,100
Obviously, it will be more
diligence, the capitalist Pig

463
00:24:22,100 --> 00:24:24,000
deploying projects of great real
value.

464
00:24:24,600 --> 00:24:26,200
The good thing is that's exactly
what we do.

465
00:24:26,200 --> 00:24:29,000
And from that perspective I'm
looking at it, very positively

466
00:24:29,600 --> 00:24:33,400
to build Now, to create get a
great team around It and to make

467
00:24:33,400 --> 00:24:35,500
sure, you know, we will execute
on that.

468
00:24:35,600 --> 00:24:38,200
And then when the time is,
right, and it will be right

469
00:24:38,200 --> 00:24:41,600
again, you know, then then then
many people out there will

470
00:24:41,600 --> 00:24:44,800
realize the value.
That was great over the few

471
00:24:44,800 --> 00:24:47,700
months of the bear markets,
maybe more than females,

472
00:24:47,700 --> 00:24:49,800
whatever.
What matters is the badly grade

473
00:24:49,800 --> 00:24:52,900
and that's what we certainly do.
Yeah exactly.

474
00:24:52,900 --> 00:24:55,800
You just don't know, I mean the
bear Market is the bear market

475
00:24:56,100 --> 00:24:59,500
and people are saying build the
dip but little bit more than

476
00:24:59,500 --> 00:25:01,800
that right now it's Build The
Bear right?

477
00:25:02,100 --> 00:25:04,600
But You know, I see the focus
that you guys have that.

478
00:25:04,600 --> 00:25:06,800
Listen, this is a plan, this is
what we're going to build.

479
00:25:06,800 --> 00:25:08,000
This is what we're going to
achieve with.

480
00:25:08,000 --> 00:25:10,400
It is how much money we need
for, you know, regardless of

481
00:25:10,408 --> 00:25:12,600
what's going on in the market.
Will it be more difficult to get

482
00:25:12,600 --> 00:25:14,700
funding?
Yeah, well, it will be, but it

483
00:25:14,700 --> 00:25:16,600
depends really on the Angela
what you're building.

484
00:25:17,100 --> 00:25:19,400
You're in grow seeds right now
and you're looking for a series

485
00:25:19,400 --> 00:25:21,200
B or C Ricci.
Well, you know, you might have a

486
00:25:21,208 --> 00:25:24,900
little bit of trouble given that
this is seed stage that you're

487
00:25:24,900 --> 00:25:27,300
going for, like you said, Lucas,
there are plenty of funds with

488
00:25:27,300 --> 00:25:30,200
capital to deploy.
It's finding the right ones to

489
00:25:30,208 --> 00:25:33,300
have the right conversations in
order to get this funded.

490
00:25:33,300 --> 00:25:34,800
Yeah.
And just want to find a point

491
00:25:34,800 --> 00:25:36,300
though.
I mean, I draw inspiration

492
00:25:36,300 --> 00:25:39,200
having experienced the.com bust
and looking at some of the

493
00:25:39,208 --> 00:25:43,200
Giants, the tech Giants That
Grew after the.com bubble, burst

494
00:25:43,300 --> 00:25:46,600
the YouTubes, the Facebook's the
Twitter's of this world, you

495
00:25:46,600 --> 00:25:48,900
know, they all follow the after
the bubble burst.

496
00:25:48,900 --> 00:25:52,400
So for me, I, you know, I draw
parallels to those times and I

497
00:25:52,408 --> 00:25:55,000
think we certainly have a
massive opportunity ahead of us.

498
00:25:55,700 --> 00:25:57,200
Yeah, absolutely.
You know, you just kind of, put

499
00:25:57,200 --> 00:25:59,400
your head down and build,
sometimes like you said,

500
00:25:59,400 --> 00:26:02,300
Michael, some of the most
important.

501
00:26:02,400 --> 00:26:05,100
Check some of the most important
businesses that enable

502
00:26:05,800 --> 00:26:07,200
information flow around the
world.

503
00:26:07,200 --> 00:26:09,900
Right now.
The internet in general came out

504
00:26:09,900 --> 00:26:13,300
of the.com burst and people just
putting their ideas in motion

505
00:26:13,300 --> 00:26:15,700
and building.
So with that Owen to want to

506
00:26:15,700 --> 00:26:19,000
take us into the final question
that we asked everybody on this

507
00:26:19,000 --> 00:26:20,200
podcast.
Yes.

508
00:26:20,200 --> 00:26:22,700
Absolutely guys, it's been a
pleasure actually chatting away

509
00:26:22,700 --> 00:26:24,900
and find out about how you've
been getting on the question.

510
00:26:24,900 --> 00:26:27,500
I always love to ask at the end
is to tell us something people

511
00:26:27,500 --> 00:26:28,700
wouldn't expect to know about
you.

512
00:26:32,000 --> 00:26:34,200
That's a good one.
Oh that's the hardest question

513
00:26:35,000 --> 00:26:39,600
but I think yeah, we did discuss
this beforehand so we both play

514
00:26:39,600 --> 00:26:43,600
the violin or played the violin
because obviously that that was

515
00:26:43,600 --> 00:26:46,100
a number of years ago for me.
But yeah Lucas and I have done

516
00:26:46,100 --> 00:26:47,800
that.
So that's something we have in

517
00:26:47,800 --> 00:26:49,500
common.
That's probably unusual.

518
00:26:49,500 --> 00:26:52,500
I would say the interesting
thing about that is that we

519
00:26:52,500 --> 00:26:55,800
actually found that out as part
of the the textures introduction

520
00:26:55,800 --> 00:27:00,300
session so we never talked about
that before but then we Did the

521
00:27:00,300 --> 00:27:02,500
painting?
We realized at the page that

522
00:27:02,500 --> 00:27:04,500
seemed to be exactly the same
thing that we do.

523
00:27:04,508 --> 00:27:07,000
That's cool thing.
But I mean, it's again, it's a

524
00:27:07,000 --> 00:27:10,700
great great experience to you,
to have a think, you know, when

525
00:27:10,700 --> 00:27:13,400
it comes to teamwork
communication and just general

526
00:27:13,400 --> 00:27:16,300
helper, there is there's nothing
that can beat playing in an

527
00:27:16,300 --> 00:27:19,000
orchestra playing instruments.
So, and I think that is also

528
00:27:19,000 --> 00:27:20,700
what we can see in working
together.

529
00:27:21,100 --> 00:27:23,800
A lot of those values of love
that those experience that we've

530
00:27:23,800 --> 00:27:27,000
gained many years ago, they
still here and have shaped us to

531
00:27:27,000 --> 00:27:28,800
the people, we are now.
So, yeah.

532
00:27:29,000 --> 00:27:31,100
Yeah.
It's a great experience to have

533
00:27:31,100 --> 00:27:33,800
had and certainly share a lot of
atoms from that perspective and

534
00:27:33,800 --> 00:27:35,600
what would be each of your
favorite songs to play on the

535
00:27:35,600 --> 00:27:40,300
violin?
Oh that's a difficult one.

536
00:27:40,300 --> 00:27:42,100
Now, do we even know if they're
the same?

537
00:27:42,200 --> 00:27:46,500
If your vote at the same level?
Is there a vast acreage grateful

538
00:27:46,800 --> 00:27:48,900
quality?
Okay, that's pretty good.

539
00:27:49,400 --> 00:27:53,900
But yeah, generally, a big fan
of of concertinas actually

540
00:27:53,900 --> 00:27:57,800
wouldn't be able to pick one
because I love Many of them, I

541
00:27:57,800 --> 00:27:59,800
would need to actually think
about which one will it take?

542
00:27:59,800 --> 00:28:02,700
But a lot of the concertinas
Mozart concert inos, are a

543
00:28:02,708 --> 00:28:06,600
beautiful to play and are not
just complex but also can just

544
00:28:06,600 --> 00:28:09,400
Express Sphinx that, you know,
difficult to express with

545
00:28:09,400 --> 00:28:11,300
others.
So enjoy those the most but

546
00:28:11,300 --> 00:28:13,800
equally hide and you know, was
supposed one of my favorites but

547
00:28:13,800 --> 00:28:15,400
Mozart and Haydn probably would
pick.

548
00:28:16,600 --> 00:28:17,500
Yeah.
Yeah.

549
00:28:17,500 --> 00:28:19,100
Much.
Like now all that's it.

550
00:28:19,300 --> 00:28:22,300
I mean, you remember the pieces?
I just remember the notes Lucas.

551
00:28:22,300 --> 00:28:26,300
That's as far as I can get a
bethoven piece.

552
00:28:26,300 --> 00:28:30,800
I'm sure Sure, I played one of
those in my time, but yeah, it

553
00:28:30,800 --> 00:28:33,300
was a great experience in it
being in an orchestra, as well,

554
00:28:33,300 --> 00:28:36,100
and having the opportunity to
play at the Royal Albert Hall.

555
00:28:36,200 --> 00:28:39,000
That was my highlight.
Well, my eight-year career.

556
00:28:39,200 --> 00:28:42,700
Yeah.
Wow, as a violinist, very good,

557
00:28:42,700 --> 00:28:45,000
very good.
Well, you know, all eyes on you

558
00:28:45,000 --> 00:28:46,800
guys.
So move ahead right?

559
00:28:47,100 --> 00:28:48,700
Just like you're at the Royal
Albert Hall.

560
00:28:48,800 --> 00:28:51,400
So lots more to come.
I expect listen, thank you guys

561
00:28:51,400 --> 00:28:54,500
for coming down to the show.
Fantastic, thank you Pete, thank

562
00:28:54,500 --> 00:28:56,900
you.
Thanks so much guys.

563
00:29:04,300 --> 00:29:05,600
That does it for this week
folks.

564
00:29:05,600 --> 00:29:08,100
Thanks to Michael and Lucas for
opening up their minds to help

565
00:29:08,100 --> 00:29:10,800
us figure out why they do what
they do links to get in touch

566
00:29:10,800 --> 00:29:13,500
with Michael and Lucas learn
more about X at X or in the show

567
00:29:13,500 --> 00:29:15,800
notes on our website money,
never sleeps, that IE.

568
00:29:16,100 --> 00:29:18,900
So check us out online.
Also, thanks to Conan Brophy,

569
00:29:18,900 --> 00:29:20,600
from create sound for mixing and
editing.

570
00:29:20,600 --> 00:29:23,700
This episode Conan is an
excellent medium and you get in

571
00:29:23,700 --> 00:29:25,400
touch with when you're thinking
about launching your own

572
00:29:25,400 --> 00:29:28,100
podcast.
As for me I'm an early stage

573
00:29:28,100 --> 00:29:30,800
startup investor and Visor
focused on working techniques

574
00:29:30,800 --> 00:29:33,600
crypto and crypto meets web 3,
you like to talk to me about

575
00:29:33,600 --> 00:29:36,100
your business, drop me a line on
info at money, never sleeps that

576
00:29:36,100 --> 00:29:39,200
I eat finally till next time.
Thanks for listening.

577
00:29:39,200 --> 00:29:39,700
See you
Michael Quartey Profile Photo

Founder and CEO, Eczodex

Lukas Bruell Profile Photo

Cofounder, Eczodex