Sell More or Don't Bother - The Hard Truth of Tokenization | Alejandro Gutierrez | Solana Superteam Ireland

Tokenization has a perception problem. The industry keeps selling it as an efficiency play — less friction, more transparency, better infrastructure. But if tokenization doesn't help you sell more of whatever you've tokenized, it's irrelevant.

Alejandro Gutierrez leads Solana Superteam Ireland and has been building in this space since before most people knew what tokenization meant. Co-founder of the Defactor DeFi protocol. Creator of a blockchain-based supply chain financing application with Consol Freight. And the only builder on a KPMG panel last week alongside the Central Bank of Ireland, Invesco, and Dillon Eustace — in a room of over a hundred people from the heart of Irish financial services.

The POC phase is long gone. Ireland has all the ingredients. Now it's time to move product — or get left behind.

Also: Castle DAO is coming to Slane Castle. The TradFi Band is yet to be confirmed.

Follow Alejandro on X and LinkedIn:

https://x.com/A_gutierro

https://www.linkedin.com/in/alejandro-gutierrez-98979b43/

Follow Superteam Ireland on X and LinkedIn

@SuperteamIRL

CHAPTERS:

00:00 Sell More or Don't Bother

01:00 Is Crypto Getting Boring?

02:00 Guardrails, Governance and the Drift and Kelp Hacks

03:00 The KPMG Panel — The Builder in the Room

05:00 The Commercial Reality of Tokenization

06:00 What Defactor and Consol Freight Unlocked

08:00 The Colombian SME and Global Capital Formation

09:00 Does Ireland Have What It Takes?

11:00 The POC Phase Is Long Gone

12:00 Before We Go — Buildstation, Colosseum and Castle DAO

🌐 https://www.moneyneversleeps.ie/

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