May 1, 2026
Making Crypto Tax Efficient | Dan Gold | Stratiphy [EP. 313]
![Making Crypto Tax Efficient | Dan Gold | Stratiphy [EP. 313]](https://s3.us-west-1.amazonaws.com/redwood-labs/showpage/uploads/images/c2872825-3659-4cca-9a52-d3576cf73853.jpg "Making Crypto Tax Efficient | Dan Gold | Stratiphy [EP. 313]")
Dan Gold is founder and CEO of Stratiphy, and as far as anyone knows, the only platform offering tax-efficient crypto exposure to UK retail investors right now.
For a brief window, the tax-efficient path into crypto for UK retail investors simply stopped existing. Not because of a ban, exactly, but because of a sequence of regulatory moves that closed every practical door at once.
The FCA lifted the retail crypto ETN ban in October 2025. That should have been the moment the gates opened. Then HMRC closed the stocks-and-shares ISA route for new crypto ETN purchases at the start of this tax year, leaving them eligible only for Innovative Finance ISAs, which is a wrapper no mainstream platform offered. Technically allowed. Practically impossible.
Dan Gold, founder and CEO of Stratiphy, just re-opened it. They're the first mover, and as best as anyone can tell, the only mover.
Stratiphy is built around automation, risk management, and AI for self-directed investors and users of discretionary managed strategies. The new launch, in partnership with 21Shares (Europe's largest crypto ETP issuer), gives UK investors access to bitcoin, ether, and the new BOLD bitcoin/gold hybrid ETN inside an ISA wrapper. Tax-efficient crypto exposure, available again, through one platform.
In this conversation, we get into:
The regulatory maze. How the FCA's lift, HMRC's tightening, and the IF ISA technicality combined to create a window that only one platform stepped through — and what it took to actually launch inside it.
Bitcoin: lottery ticket or line item? There's a version of the conversation where bitcoin is a speculative punt. There's another where it's a legitimate piece of portfolio construction. Dan has thought hard about which version is right, and his answer shapes how Stratiphy presents the product.
The IFA question. Independent financial advisers haven't broadly embraced crypto as an allocation. Dan's view is that this isn't a permanent state of affairs — the education gap will close, the demand from clients will keep building, and advisers will get on board whether they like it or not.
Launching into a 35% drawdown. Going live during a sharp down market is a stress test you don't choose. Dan talks about what it reveals — about your product, your messaging, and most of all, who your real customers actually are when the chart isn't doing the marketing for you.
Where Stratiphy goes next. The ISA launch is the headline, but it's not the destination.
Follow Dan on LinkedIn: linkedin.com/in/dan-gold-5186091b2
Learn more about Stratiphy: stratiphy.io
CHAPTERS:
00:00 Tax-Efficient Crypto in the UK: The Short Story
00:25 The Regulatory Sequence
03:00 IFAs and the Education Gap
04:00 Portfolio Construction or a Punt?
05:30 Bitcoin: Lottery Ticket or Asset Allocation?
08:00 Launching Into a Down Market
09:30 Where Stratiphy Goes Next
11:30 Sign-Off
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People are seeing it more as a
viable way to diversify their
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portfolios and we're seeing more
and more interest from audiences
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that would traditionally not be
looking at crypto.
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We're not a crypto first
company.
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Our approach is all around
automation, risk management, AI.
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We see a disproportionate
interest in the crypto aspects.
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So there is a huge movement of
people looking to get into tech
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sufficient way to access crypto.
Welcome to MONEY Never Sleeps.
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Sharp riffs, big ideas and real
insights from smart people.
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I'm Pete Townsend.
Let's go Money.
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Never sleeps well.
So my guest this week was
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introduced to me by my friend
and long time listener Dave
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Henderson.
We originally planned a joint
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episode on crypto exchange
traded products or Etps with
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Alex Pollock from 21 shares, who
you'll know from episode 3 O 8,
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but we decided that two solo
conversations would do better
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justice to what each of them
bring to the table.
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Dan Gold is founder and CEO of
Stratify.
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Dan, welcome to Money Never
Sleeps.
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Thank you for having me.
So listen Dan, walk me through
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the sequence here.
Now, from what I know, the
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UKFCA, they lifted the ban on
retail crypto Etps or exchange
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traded products and then the
HMRC closed the stock and shares
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ISA or individual savings
account, which is a tax
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efficient account for UK
residents and they closed that
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route at the start of this tax
year.
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Did that catch the market off
guard and why do you think that
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no mainstream platform is moved
to offer this special innovative
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finance ISA alongside crypto ETP
access?
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Yeah, it's a great question.
I think to cut to the chase, I
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think it did catch the market
off guard.
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So in terms of the timeline, the
FCA had the restricted retail
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access to crypto Atns in October
last year.
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And then HMRC said that people
can invest into those crypto
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Atns in ISA until the end of the
tax year.
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And that is one of the main
benefits of investing into a
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crypto ATN rather than buying
crypto directly.
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There was a lot of uncertainty
about what would happen after
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the end of the tax year, if
they'd be allowed at all in the
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side ISIS.
Eventually the HMRC said that
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these could be bought inside in
it to finance ISIS if ISIS,
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lesser known type of ISIS is
less popular.
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It's mainly used for
peer-to-peer lending platforms,
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crowdfunding to the best of our
knowledge, it's not used by any
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investment platforms.
You know, there was a big
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question mark about whether
anyone was going to even offer
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this inside Nisa.
And so the route to tax
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efficient investing into crypto
was uncertain.
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We were looking into offering
it.
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We, like everyone else had to
assess whether we could do this
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We whether we could take on
board the kind of the the
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regulatory complexity, the
operational complexity.
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It is something we were
comfortable with and we now have
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introduced that, but to the best
of our knowledge and no one else
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in the market has offered this
and that puts us in a pretty
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unique position in the market
being able to offer crypto Etns
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in a tax efficient way.
Do you think there is some more
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education that needs to be done
here with the independent
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financial advisors?
There's more education needed
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across the board.
I mean, I think people are only
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now getting to grips with what
the product is now.
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The fact that it's been given
its blessing by the FCA, people
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are only now starting to take it
seriously in that sort of sphere
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and they just need time to come
around to the new reality that
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it's a viable alternative for
them.
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But it's not just IFA LED.
This is also client LED.
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You know, there's clients
looking for this exposure in
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their portfolios.
So the IFA will get on board
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whether they like it or not.
It is going to become more and
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more part of the mainstream.
And your model covers both
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self-directed investors and also
discretionary managed
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strategies.
People design their own approach
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and stratify executed
automatically.
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So that tool kit framing
suggests that this is portfolio
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construction thinking, not a
punt.
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Is that who's showing up?
I mean, that's exactly how we're
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trying to pitch the product.
We're trying to bring
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sophisticated investment
techniques that we've learned
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from in, you know, years of
expertise and in the industry
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and trying to make that
accessible, low cost and kind of
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enjoyable to use for the
mainstream market.
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So trying to introduce proper
portfolio construction, proper
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risk management into people's
portfolios.
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And we're trying to make a
flexible tool kit that people
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invest however they want,
whether that's stocks, ETFSETNS,
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everything.
So we're trying, you know,
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trying to appeal to that broad
segment of the market and
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offering crypto inside those
portfolios is a natural
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progression for us because it's
a very exciting and uncorrelated
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asset class, a very interesting
way to get diversification in
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your portfolio.
There's two aspects to this.
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We're bringing these assets to
our traditional investor base,
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but we're also attracting A
newer investor base now who are
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crypto focused.
So I'd say our our base is
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diversifying, but across the
board if we can focus on
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embedding those sophisticated
risk management techniques
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across all portfolios, I think
we'd be doing our clients of
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service.
Speaking of last week, I was in
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London last week speaking with
someone who's been building
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tokenized fund infrastructure
for five years.
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Tokenized fund infrastructure
uses crypto rails, right?
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And this individual still thinks
that Bitcoin is worthless.
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My view on Bitcoin specifically,
and this is not investment
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advice and I just wanted to tag
that, is that there's a real
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scarcity.
It's a decentralized network
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doing real work and it has macro
sensitivity.
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And this is an asset that is
part of the global asset
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allocation program of
institutional investors all over
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the world.
That is the point that I made to
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my friends in London and but I'm
not sure if you wanted to listen
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or not.
So do you think that UK retail
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perception needs to shift for
this product to reach its
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potential?
And do you think it's shifting?
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I mean, it's a really good
question.
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I mean, I guess the we've got to
define what reaching it's
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potential really means in this
case because a lot of people are
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pitching crypto, especially
Bitcoin as you know the new
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digital gold.
And so I think in that setting,
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it's fair to assume that it's
not a product that's going to
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keep rising in price
astronomically in perpetuity.
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And I don't think that would be
a digital gold that's more of a
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speculative punt type
instrument.
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I think reaching it's potential
means maturing, being more
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mainstream, being more widely
adopted and all of that is
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certainly happening, but
crucially being less volatile.
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And so that I think is what we
need to see over time.
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But it has dropped significantly
since the FCA introduced the
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products into the market.
But it's also not dropped
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catastrophically.
It's increased by 14% in the
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last month.
So I think there is an argument
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that, you know, people are
seeing it more as a viable way
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to diversify their portfolios.
And we're seeing more and more
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interest from audiences that
would traditionally not be
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looking at crypto.
But I think that's one of the
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main opportunities that
platforms like us can bring to
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the table, which is blurring
those lines between crypto and
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traditional investing and making
everything available in one
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place.
As you mentioned, it is down
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since FCA lifted the ban.
Now the FT article about
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stratify or about this specific
opportunity in the market?
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It frames the current context as
bad timing for your launch.
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But I would flip it if the cycle
holds and what's happened before
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with Bitcoin continues, that
this is exactly when to build
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the infrastructure.
What does launching into a
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downturn tell you about who your
real customers are?
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I mean, it's it you can't
control the market.
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You, you launch at the time you
launch and the market does what
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it does.
You, you roll with the punches.
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I don't think launching into a
down market is a bad thing
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necessarily.
I agree with you.
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You know, that's probably the
time when you may be getting
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good value for money.
And so there are people who are
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taking an opportunity in buying,
but there's obviously less hype
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and less excitement around the
product in that environment.
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So it really depends on people's
views around the long term
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opportunity of crypto.
I would point out, I guess that
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a lot of the uncertainty around
the products has been removed in
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the last couple of years.
You know, you've got backing of
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many regulators across the
globe.
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The UK is now falling into line
with what the European
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regulators were offering. the US
is behind crypto.
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So all of that uncertainty has
been removed.
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So that might be an indication
that volatility will reduce in
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the future.
And we're seeing people are
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taking that opportunity for that
reason.
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OK.
Where do you think Stratify goes
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from here?
Do you think it's going to be
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more exchange traded notes or
exchange traded products, more
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asset classes, partnerships with
independent financial advisors?
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And what do you think needs to
happen for UK retail volumes to
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close the gap with what we're
seeing for ET NS or exchange
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rated products on something like
Deutsche Borse?
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We've got a huge pipeline that
we're working through in terms
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of enhancing the products and
releasing more to our customers.
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We're really looking to build on
that partnership we have with 21
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shares.
They are one of the most
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innovative providers in the
market.
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They've just launched Bold,
which is a a combination of gold
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and Bitcoin in the same ETF, the
first hybrid commodity and
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crypto ETN.
And so we'll be offering that
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product and looking to enhance
that, that offering through
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that.
But other partnerships are
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certainly on the table.
We're talking to IFAs and
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embedding in that network is
going to be important for our
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growth launching business
accounts.
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So I think all of these things
in combination are going to help
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increase our volumes and close
that gap with traditional
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ETFS&ETETCS.
Driving your your wedge into a
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market.
This is start with your ideal
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customer profile.
It sounds like you've identified
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who that is and that you're
building around them and then
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we'll build additional routes to
market.
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I think so and I think we're in
quite an interesting place to
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comment on this whole movement
as well, because we're not a
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crypto first company, you know,
we're we're our approaches all
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around automation, risk
management, AI.
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The fact that we can offer this
across the spectrum in
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traditional products and crypto
gives us a unique perspective
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and we see I'd say a
disproportionate interest in the
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crypto aspects.
So there is a huge movement of
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people looking to get into an
effect sufficient way to access
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crypto.
So I think that's a good sign
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for the future.
Yeah, definitely is.
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Well, Dan, listen, thank you for
jumping in to talk about this
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with me.
What's the best way for people
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to get in touch with you and
learn more about Stratify?
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You can get in touch with me on
LinkedIn and you can learn about
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Stratify at our website
www.stratify.io and you can
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download our app from the app
and Play stores.
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00:12:09,680 --> 00:12:11,520
Fantastic.
Thank you so much, Dan.
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00:12:11,960 --> 00:12:14,720
Thank you very much.
Till next time everyone, thanks
212
00:12:14,720 --> 00:12:17,480
for watching and listening, and
don't forget to follow or
213
00:12:17,480 --> 00:12:20,480
subscribe wherever you get.
Your podcast helps others to
214
00:12:20,480 --> 00:12:22,360
find the show and it means a
heck of a lot to me.
215
00:12:22,640 --> 00:12:24,120
Till next time, see you.
00:00:00,040 --> 00:00:03,840
People are seeing it more as a
viable way to diversify their
2
00:00:03,840 --> 00:00:08,119
portfolios and we're seeing more
and more interest from audiences
3
00:00:08,119 --> 00:00:10,240
that would traditionally not be
looking at crypto.
4
00:00:10,680 --> 00:00:13,160
We're not a crypto first
company.
5
00:00:13,240 --> 00:00:17,720
Our approach is all around
automation, risk management, AI.
6
00:00:17,760 --> 00:00:21,400
We see a disproportionate
interest in the crypto aspects.
7
00:00:22,040 --> 00:00:26,600
So there is a huge movement of
people looking to get into tech
8
00:00:26,600 --> 00:00:29,560
sufficient way to access crypto.
Welcome to MONEY Never Sleeps.
9
00:00:29,560 --> 00:00:32,200
Sharp riffs, big ideas and real
insights from smart people.
10
00:00:32,600 --> 00:00:33,960
I'm Pete Townsend.
Let's go Money.
11
00:00:36,320 --> 00:00:39,760
Never sleeps well.
So my guest this week was
12
00:00:39,760 --> 00:00:42,800
introduced to me by my friend
and long time listener Dave
13
00:00:42,800 --> 00:00:45,400
Henderson.
We originally planned a joint
14
00:00:45,400 --> 00:00:49,360
episode on crypto exchange
traded products or Etps with
15
00:00:49,360 --> 00:00:53,960
Alex Pollock from 21 shares, who
you'll know from episode 3 O 8,
16
00:00:54,480 --> 00:00:57,400
but we decided that two solo
conversations would do better
17
00:00:57,400 --> 00:00:59,680
justice to what each of them
bring to the table.
18
00:01:00,480 --> 00:01:03,240
Dan Gold is founder and CEO of
Stratify.
19
00:01:03,480 --> 00:01:05,400
Dan, welcome to Money Never
Sleeps.
20
00:01:06,360 --> 00:01:09,640
Thank you for having me.
So listen Dan, walk me through
21
00:01:09,720 --> 00:01:12,880
the sequence here.
Now, from what I know, the
22
00:01:12,880 --> 00:01:18,520
UKFCA, they lifted the ban on
retail crypto Etps or exchange
23
00:01:18,520 --> 00:01:25,000
traded products and then the
HMRC closed the stock and shares
24
00:01:25,000 --> 00:01:28,680
ISA or individual savings
account, which is a tax
25
00:01:28,680 --> 00:01:34,680
efficient account for UK
residents and they closed that
26
00:01:34,680 --> 00:01:36,480
route at the start of this tax
year.
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00:01:37,080 --> 00:01:40,240
Did that catch the market off
guard and why do you think that
28
00:01:40,240 --> 00:01:44,040
no mainstream platform is moved
to offer this special innovative
29
00:01:44,040 --> 00:01:48,320
finance ISA alongside crypto ETP
access?
30
00:01:49,000 --> 00:01:51,360
Yeah, it's a great question.
I think to cut to the chase, I
31
00:01:51,360 --> 00:01:53,600
think it did catch the market
off guard.
32
00:01:54,200 --> 00:01:59,640
So in terms of the timeline, the
FCA had the restricted retail
33
00:01:59,640 --> 00:02:02,560
access to crypto Atns in October
last year.
34
00:02:02,720 --> 00:02:07,400
And then HMRC said that people
can invest into those crypto
35
00:02:07,400 --> 00:02:11,320
Atns in ISA until the end of the
tax year.
36
00:02:11,840 --> 00:02:15,000
And that is one of the main
benefits of investing into a
37
00:02:15,000 --> 00:02:17,600
crypto ATN rather than buying
crypto directly.
38
00:02:18,040 --> 00:02:20,880
There was a lot of uncertainty
about what would happen after
39
00:02:20,880 --> 00:02:22,960
the end of the tax year, if
they'd be allowed at all in the
40
00:02:22,960 --> 00:02:25,760
side ISIS.
Eventually the HMRC said that
41
00:02:25,760 --> 00:02:30,160
these could be bought inside in
it to finance ISIS if ISIS,
42
00:02:30,680 --> 00:02:33,680
lesser known type of ISIS is
less popular.
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00:02:33,680 --> 00:02:36,920
It's mainly used for
peer-to-peer lending platforms,
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00:02:37,000 --> 00:02:40,040
crowdfunding to the best of our
knowledge, it's not used by any
45
00:02:40,080 --> 00:02:42,000
investment platforms.
You know, there was a big
46
00:02:42,000 --> 00:02:44,440
question mark about whether
anyone was going to even offer
47
00:02:44,440 --> 00:02:47,560
this inside Nisa.
And so the route to tax
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00:02:47,560 --> 00:02:50,280
efficient investing into crypto
was uncertain.
49
00:02:50,960 --> 00:02:53,480
We were looking into offering
it.
50
00:02:53,480 --> 00:02:56,560
We, like everyone else had to
assess whether we could do this
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00:02:56,560 --> 00:03:00,040
We whether we could take on
board the kind of the the
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00:03:00,040 --> 00:03:02,800
regulatory complexity, the
operational complexity.
53
00:03:02,880 --> 00:03:06,280
It is something we were
comfortable with and we now have
54
00:03:06,280 --> 00:03:09,400
introduced that, but to the best
of our knowledge and no one else
55
00:03:09,400 --> 00:03:12,680
in the market has offered this
and that puts us in a pretty
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00:03:12,680 --> 00:03:16,480
unique position in the market
being able to offer crypto Etns
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00:03:16,840 --> 00:03:19,760
in a tax efficient way.
Do you think there is some more
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00:03:19,760 --> 00:03:22,640
education that needs to be done
here with the independent
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00:03:22,640 --> 00:03:25,120
financial advisors?
There's more education needed
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00:03:25,120 --> 00:03:27,000
across the board.
I mean, I think people are only
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00:03:27,000 --> 00:03:29,560
now getting to grips with what
the product is now.
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00:03:29,560 --> 00:03:33,360
The fact that it's been given
its blessing by the FCA, people
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00:03:33,360 --> 00:03:36,920
are only now starting to take it
seriously in that sort of sphere
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00:03:37,480 --> 00:03:40,800
and they just need time to come
around to the new reality that
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00:03:40,800 --> 00:03:42,400
it's a viable alternative for
them.
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00:03:42,960 --> 00:03:47,480
But it's not just IFA LED.
This is also client LED.
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00:03:47,520 --> 00:03:49,960
You know, there's clients
looking for this exposure in
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00:03:49,960 --> 00:03:53,000
their portfolios.
So the IFA will get on board
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00:03:53,360 --> 00:03:55,800
whether they like it or not.
It is going to become more and
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00:03:55,800 --> 00:03:58,200
more part of the mainstream.
And your model covers both
71
00:03:58,200 --> 00:04:01,280
self-directed investors and also
discretionary managed
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00:04:01,280 --> 00:04:04,800
strategies.
People design their own approach
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00:04:04,800 --> 00:04:06,960
and stratify executed
automatically.
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00:04:07,680 --> 00:04:12,160
So that tool kit framing
suggests that this is portfolio
75
00:04:12,160 --> 00:04:14,600
construction thinking, not a
punt.
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00:04:14,960 --> 00:04:18,680
Is that who's showing up?
I mean, that's exactly how we're
77
00:04:18,680 --> 00:04:20,920
trying to pitch the product.
We're trying to bring
78
00:04:21,399 --> 00:04:23,840
sophisticated investment
techniques that we've learned
79
00:04:23,840 --> 00:04:26,960
from in, you know, years of
expertise and in the industry
80
00:04:27,320 --> 00:04:31,240
and trying to make that
accessible, low cost and kind of
81
00:04:31,240 --> 00:04:33,880
enjoyable to use for the
mainstream market.
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00:04:34,280 --> 00:04:37,320
So trying to introduce proper
portfolio construction, proper
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00:04:37,320 --> 00:04:39,360
risk management into people's
portfolios.
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00:04:39,840 --> 00:04:42,480
And we're trying to make a
flexible tool kit that people
85
00:04:42,480 --> 00:04:48,160
invest however they want,
whether that's stocks, ETFSETNS,
86
00:04:48,360 --> 00:04:50,040
everything.
So we're trying, you know,
87
00:04:50,040 --> 00:04:53,440
trying to appeal to that broad
segment of the market and
88
00:04:53,480 --> 00:04:57,280
offering crypto inside those
portfolios is a natural
89
00:04:57,280 --> 00:05:02,480
progression for us because it's
a very exciting and uncorrelated
90
00:05:02,480 --> 00:05:06,440
asset class, a very interesting
way to get diversification in
91
00:05:06,440 --> 00:05:08,840
your portfolio.
There's two aspects to this.
92
00:05:08,840 --> 00:05:13,760
We're bringing these assets to
our traditional investor base,
93
00:05:14,960 --> 00:05:18,440
but we're also attracting A
newer investor base now who are
94
00:05:19,040 --> 00:05:22,640
crypto focused.
So I'd say our our base is
95
00:05:22,640 --> 00:05:27,440
diversifying, but across the
board if we can focus on
96
00:05:27,920 --> 00:05:31,440
embedding those sophisticated
risk management techniques
97
00:05:31,440 --> 00:05:34,040
across all portfolios, I think
we'd be doing our clients of
98
00:05:34,040 --> 00:05:36,200
service.
Speaking of last week, I was in
99
00:05:36,200 --> 00:05:40,040
London last week speaking with
someone who's been building
100
00:05:40,320 --> 00:05:43,040
tokenized fund infrastructure
for five years.
101
00:05:43,440 --> 00:05:46,520
Tokenized fund infrastructure
uses crypto rails, right?
102
00:05:47,120 --> 00:05:50,160
And this individual still thinks
that Bitcoin is worthless.
103
00:05:50,840 --> 00:05:54,120
My view on Bitcoin specifically,
and this is not investment
104
00:05:54,120 --> 00:05:57,280
advice and I just wanted to tag
that, is that there's a real
105
00:05:57,280 --> 00:06:00,480
scarcity.
It's a decentralized network
106
00:06:00,480 --> 00:06:03,760
doing real work and it has macro
sensitivity.
107
00:06:04,680 --> 00:06:09,280
And this is an asset that is
part of the global asset
108
00:06:09,280 --> 00:06:12,480
allocation program of
institutional investors all over
109
00:06:12,480 --> 00:06:14,880
the world.
That is the point that I made to
110
00:06:14,880 --> 00:06:18,920
my friends in London and but I'm
not sure if you wanted to listen
111
00:06:18,920 --> 00:06:22,000
or not.
So do you think that UK retail
112
00:06:22,000 --> 00:06:25,160
perception needs to shift for
this product to reach its
113
00:06:25,160 --> 00:06:27,720
potential?
And do you think it's shifting?
114
00:06:29,000 --> 00:06:30,240
I mean, it's a really good
question.
115
00:06:30,240 --> 00:06:35,360
I mean, I guess the we've got to
define what reaching it's
116
00:06:35,360 --> 00:06:40,160
potential really means in this
case because a lot of people are
117
00:06:40,160 --> 00:06:44,120
pitching crypto, especially
Bitcoin as you know the new
118
00:06:44,120 --> 00:06:47,760
digital gold.
And so I think in that setting,
119
00:06:47,760 --> 00:06:52,520
it's fair to assume that it's
not a product that's going to
120
00:06:52,520 --> 00:06:56,400
keep rising in price
astronomically in perpetuity.
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00:06:57,000 --> 00:07:00,720
And I don't think that would be
a digital gold that's more of a
122
00:07:00,720 --> 00:07:02,520
speculative punt type
instrument.
123
00:07:03,240 --> 00:07:08,440
I think reaching it's potential
means maturing, being more
124
00:07:08,440 --> 00:07:11,560
mainstream, being more widely
adopted and all of that is
125
00:07:11,560 --> 00:07:15,120
certainly happening, but
crucially being less volatile.
126
00:07:16,280 --> 00:07:18,440
And so that I think is what we
need to see over time.
127
00:07:19,320 --> 00:07:23,680
But it has dropped significantly
since the FCA introduced the
128
00:07:23,680 --> 00:07:27,320
products into the market.
But it's also not dropped
129
00:07:27,320 --> 00:07:30,360
catastrophically.
It's increased by 14% in the
130
00:07:30,360 --> 00:07:35,200
last month.
So I think there is an argument
131
00:07:35,200 --> 00:07:40,160
that, you know, people are
seeing it more as a viable way
132
00:07:40,160 --> 00:07:43,080
to diversify their portfolios.
And we're seeing more and more
133
00:07:43,320 --> 00:07:46,600
interest from audiences that
would traditionally not be
134
00:07:46,600 --> 00:07:49,040
looking at crypto.
But I think that's one of the
135
00:07:49,040 --> 00:07:51,760
main opportunities that
platforms like us can bring to
136
00:07:51,760 --> 00:07:56,360
the table, which is blurring
those lines between crypto and
137
00:07:56,360 --> 00:07:59,360
traditional investing and making
everything available in one
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00:07:59,360 --> 00:08:02,320
place.
As you mentioned, it is down
139
00:08:02,880 --> 00:08:07,200
since FCA lifted the ban.
Now the FT article about
140
00:08:07,200 --> 00:08:11,120
stratify or about this specific
opportunity in the market?
141
00:08:11,160 --> 00:08:15,120
It frames the current context as
bad timing for your launch.
142
00:08:15,120 --> 00:08:19,680
But I would flip it if the cycle
holds and what's happened before
143
00:08:19,800 --> 00:08:23,000
with Bitcoin continues, that
this is exactly when to build
144
00:08:23,000 --> 00:08:25,840
the infrastructure.
What does launching into a
145
00:08:25,840 --> 00:08:28,680
downturn tell you about who your
real customers are?
146
00:08:31,000 --> 00:08:33,559
I mean, it's it you can't
control the market.
147
00:08:33,559 --> 00:08:36,520
You, you launch at the time you
launch and the market does what
148
00:08:36,520 --> 00:08:38,880
it does.
You, you roll with the punches.
149
00:08:39,760 --> 00:08:42,440
I don't think launching into a
down market is a bad thing
150
00:08:42,440 --> 00:08:44,880
necessarily.
I agree with you.
151
00:08:44,880 --> 00:08:48,240
You know, that's probably the
time when you may be getting
152
00:08:48,240 --> 00:08:50,440
good value for money.
And so there are people who are
153
00:08:50,840 --> 00:08:55,000
taking an opportunity in buying,
but there's obviously less hype
154
00:08:55,000 --> 00:08:58,840
and less excitement around the
product in that environment.
155
00:08:58,840 --> 00:09:03,960
So it really depends on people's
views around the long term
156
00:09:04,040 --> 00:09:09,600
opportunity of crypto.
I would point out, I guess that
157
00:09:10,200 --> 00:09:13,000
a lot of the uncertainty around
the products has been removed in
158
00:09:13,000 --> 00:09:16,400
the last couple of years.
You know, you've got backing of
159
00:09:16,920 --> 00:09:19,160
many regulators across the
globe.
160
00:09:19,720 --> 00:09:22,680
The UK is now falling into line
with what the European
161
00:09:22,680 --> 00:09:25,840
regulators were offering. the US
is behind crypto.
162
00:09:26,280 --> 00:09:30,320
So all of that uncertainty has
been removed.
163
00:09:30,320 --> 00:09:35,000
So that might be an indication
that volatility will reduce in
164
00:09:35,000 --> 00:09:37,560
the future.
And we're seeing people are
165
00:09:37,960 --> 00:09:39,600
taking that opportunity for that
reason.
166
00:09:40,360 --> 00:09:42,680
OK.
Where do you think Stratify goes
167
00:09:42,680 --> 00:09:44,200
from here?
Do you think it's going to be
168
00:09:44,200 --> 00:09:47,480
more exchange traded notes or
exchange traded products, more
169
00:09:47,480 --> 00:09:52,320
asset classes, partnerships with
independent financial advisors?
170
00:09:52,920 --> 00:09:56,720
And what do you think needs to
happen for UK retail volumes to
171
00:09:56,720 --> 00:10:00,280
close the gap with what we're
seeing for ET NS or exchange
172
00:10:00,280 --> 00:10:02,920
rated products on something like
Deutsche Borse?
173
00:10:03,640 --> 00:10:06,480
We've got a huge pipeline that
we're working through in terms
174
00:10:06,480 --> 00:10:10,160
of enhancing the products and
releasing more to our customers.
175
00:10:10,560 --> 00:10:13,400
We're really looking to build on
that partnership we have with 21
176
00:10:13,400 --> 00:10:15,000
shares.
They are one of the most
177
00:10:15,000 --> 00:10:16,680
innovative providers in the
market.
178
00:10:16,680 --> 00:10:20,080
They've just launched Bold,
which is a a combination of gold
179
00:10:20,080 --> 00:10:24,160
and Bitcoin in the same ETF, the
first hybrid commodity and
180
00:10:24,160 --> 00:10:27,520
crypto ETN.
And so we'll be offering that
181
00:10:27,520 --> 00:10:32,000
product and looking to enhance
that, that offering through
182
00:10:32,000 --> 00:10:33,480
that.
But other partnerships are
183
00:10:33,480 --> 00:10:37,360
certainly on the table.
We're talking to IFAs and
184
00:10:37,360 --> 00:10:40,640
embedding in that network is
going to be important for our
185
00:10:40,640 --> 00:10:43,800
growth launching business
accounts.
186
00:10:44,400 --> 00:10:49,440
So I think all of these things
in combination are going to help
187
00:10:49,440 --> 00:10:53,440
increase our volumes and close
that gap with traditional
188
00:10:53,800 --> 00:10:58,160
ETFS&ETETCS.
Driving your your wedge into a
189
00:10:58,160 --> 00:11:01,200
market.
This is start with your ideal
190
00:11:01,280 --> 00:11:03,960
customer profile.
It sounds like you've identified
191
00:11:04,200 --> 00:11:07,400
who that is and that you're
building around them and then
192
00:11:07,400 --> 00:11:09,720
we'll build additional routes to
market.
193
00:11:10,000 --> 00:11:13,880
I think so and I think we're in
quite an interesting place to
194
00:11:13,880 --> 00:11:17,080
comment on this whole movement
as well, because we're not a
195
00:11:17,080 --> 00:11:23,080
crypto first company, you know,
we're we're our approaches all
196
00:11:23,080 --> 00:11:25,800
around automation, risk
management, AI.
197
00:11:25,840 --> 00:11:28,720
The fact that we can offer this
across the spectrum in
198
00:11:28,720 --> 00:11:32,480
traditional products and crypto
gives us a unique perspective
199
00:11:32,480 --> 00:11:36,520
and we see I'd say a
disproportionate interest in the
200
00:11:36,520 --> 00:11:40,360
crypto aspects.
So there is a huge movement of
201
00:11:40,360 --> 00:11:43,520
people looking to get into an
effect sufficient way to access
202
00:11:43,520 --> 00:11:45,480
crypto.
So I think that's a good sign
203
00:11:45,480 --> 00:11:47,800
for the future.
Yeah, definitely is.
204
00:11:48,240 --> 00:11:51,080
Well, Dan, listen, thank you for
jumping in to talk about this
205
00:11:51,080 --> 00:11:53,320
with me.
What's the best way for people
206
00:11:53,320 --> 00:11:56,400
to get in touch with you and
learn more about Stratify?
207
00:11:57,720 --> 00:12:01,480
You can get in touch with me on
LinkedIn and you can learn about
208
00:12:01,480 --> 00:12:06,200
Stratify at our website
www.stratify.io and you can
209
00:12:06,200 --> 00:12:08,560
download our app from the app
and Play stores.
210
00:12:09,680 --> 00:12:11,520
Fantastic.
Thank you so much, Dan.
211
00:12:11,960 --> 00:12:14,720
Thank you very much.
Till next time everyone, thanks
212
00:12:14,720 --> 00:12:17,480
for watching and listening, and
don't forget to follow or
213
00:12:17,480 --> 00:12:20,480
subscribe wherever you get.
Your podcast helps others to
214
00:12:20,480 --> 00:12:22,360
find the show and it means a
heck of a lot to me.
215
00:12:22,640 --> 00:12:24,120
Till next time, see you.
