190: Sky’s the Limit: Owen O’Driscoll and PlanDail

0:11 Hey there, I'm Pete Townsend, and this is money, never sleeps. We look inside the minds of entrepreneurs, and at the crossover of startups, Enterprise Finance, technology and Life, as we know it on the show this week, we've got I'm on O'Driscoll, I think the chi or and founder of plan, boy, I know his mission is to build Europe's Premier cross-border seamless. Regulated crowdfunding platform powered by carbon neutral algorithm. Technology plan details aim is to connect. High-impact Focus entrepreneurs, with ESG impact, investors of all shapes and sizes who want to find a better future for the planet in this episode? Oh no, Driscoll and I talk through some of these foundational experiences in operations. Horticulture and blockchain are all integral to his role as founder and CEO of Planned oil. The core elements of the plan Doha platform. The combination of it.

0:58 ESG, scoring engine indeed. Will self Sovereign identity for investors. And for companies our own is think about scaling the plan, 20 platform and his approach to fundraising as well. All right here on money never sleeps. Listen Owen, this is long overdue. Yet, related to be here. Excited like to Foghat longtime listener first-time talker, good, man. Good man. No. No. They did you eat? We could talk for hours, right? So yeah, yeah. See if, let's see if we can keep this one under an hour, you know, it's been a long time coming and where I'd like you to start is to just share some of the foundational experiences that you've had in life and work. Career in anything that got you to this point of where you are now.

1:49 Founder and CEO of Planned. Oh yeah. Yeah, 100%. So look great. I think you know, you know me I'm pretty much a workaholic as such in a good way if you do and I love of Bora and at school very young at like 15. I was, I started the trade, but I know travel quite a lot and it came back then when I was like 22, and I actually starting with first franchise you. So it won't say which, but I got my first franchise store when he was 23. Yeah, and I actually hope you two more over, ten more years. I have 100 off a lot of stuff for me expose work with a big Corporation, kind of the gold wounds that went with that while it was, he gratefully. So, I went back and I started our coach insane and that's where I kind of discovered a love of all things, green, and Innovative way. Suppose, you are somewhere in that mix, I discovered blockchain.

2:36 And I actually started working for a company like, had a was a quick understanding of the benefits. Once I saw it, connect me to come I cannot Factor own fixed with that. That's a is background as well as is an obvious Crossover with an immutable Ledger potential ization or alert. So, I should work, intricately call 888 the lead Ambassador. So this was, my job was to. And that thing, mate, are you like a blockchain trip? I do there are saying, or mobile first oracle's a lot, a lot of new, kind of concept stuff. So, it was explaining to companies or they could use blocks in and inattention of brawler about a year and I got a, we got excited. An angel shall a robbery and enter came along and said you know your counts along with a Swatch.

3:19 It's got poorly you know. Okay ins work with the time and see if you can get startup lat. So we get and we got the to a, it's a no-brainer in Microsoft and water coaster Fleet and if this is the eye opener for your Elixir. Hello beloved Davis. A long time. Dwarf at that point we're discovering that there's like certain methodologies that are very different to what you would think in an accelerator to Open up your mind to the methodologies of startup can start up here. That's only thing, you know, related, all of a sudden you're talking to a boat, like the hero's journey and the effect, the stories and maybe philosophy ER started thinking or you're on your leg, okay? Like this is what startup is.

4:00 It's it's looking at stuff from a different perspective saw that view the eye opener. We actually won Williford winners of that boy. Soft accelerator roll on covid letter to say Black Swan event. Phase we Into New Frontiers go with you, four turtles can tidy Otis mix of of all the different experiences are you and what is New Frontiers for those that may not be familiar. So yeah, told New Frontiers is and Explorer Program sponsor playing and pretending. Otherwise, fantastic. So we did that again. Like they're totally focus on start of methodologies, but they can focus like this business of building. They will come they Trot out right of the window. It's about validation making sure your Market is right. Not just that there's a gap in the market, but there's actually a market in the Gap. So, multiple months of validation Market, validation. Before we ever pretending, I would say it was solid Phase One to a tree and came to his folly or eight or ten months or then solid solid validation.

4:54 But they give you loads of mentors. This electron for all eternity, John Foley who is the CEO of Waterford crystal use, he was my mentor for a bit of time which was great. Really make sure that they get the CEO or the to can have the conflicts in yourself to back yourself and I think that's a big thing that you get from New. Ursula. Yeah, roll on New Frontiers and I will reach started making start with the ground gotten product, really good and honed, and we got our first contract so you'll Grant Foundation to, and from grass, to blur in ecosystems, for ESG impact companies that are, there also will be country are growing ecosystem. So and I know it's correlated is lashes platform but or MVP is that is a crowdfunding platform where you could teach that Equity I got you. I got you and it you know just to pull on one of those threads here.

5:39 No, looking at the early experiences of being a franchise owner, multiple franchise owner, and then going into Horticulture, right? And then from having that, like, you said, that mix of that operational as well as scientific background. What was the trigger for Horticulture? It's a really curious Choice. There is a story that is also, applicable has been credited to Innovation and soft and aren't there, actually, the trigger. Therefore behold impacted as well sought years ago through the sugar industry in court. Our city, and it was a big tillage craft in Corfu some sugar, sugar, beet, and the Sugar Factory closed. Only 2000 - a long ball rattles.

6:19 It's like 12 or 11, 12 sit there. So there was up, there was a bit of a lag there and I can cross a crop that could replace this, that could am always look at its corporate. I came across a crop that could replace this whole industry, another lie that it was when you, when you look at benefits and atropos lower pesticide more fungicide, it was a lot of benefit rate aeration and the Not the sort of soil erosion to describe about putting a production facility in the middle of this tillage area. I presented to the minister for agriculture day and to is he actually gave me recommendation to go do the the science thing. Wow and yeah. And so has his hands up in the stretch very loyal. They do, you know?

7:00 Well no, I mean, you know, like you said, you went down a bit of a rabbit hole and you figured out if the plant closed how can we actually replace that production? Yeah, yeah. That that is fascinating and then the combination of horticulture as well as operational taking you in the direction of blockchain and distributed Ledger's right. Pull on that thread a little bit. Yeah. And look again it comes in to wear a little bit of a simple and oils worth unloaded color regulated stuff. Right? It's so I come from a franchise that has a very, very, very detailed Ops manual. Right now, what it means is that, like, you know, you could bake your aren't anything That's necessary when the latter, very simple things. But when we were, when I was doing this to stay for a and college, we started getting into more pain like pharmaceutical products, or 60% of all pharmaceutical. Products are produced in as a plant derivative. And what that means is that you've got this huge, huge logistical, new track and Trace and all sorts of things going on within this industry, right?

8:03 So, you've got multiple players, multiple border points and actually you can have something that could It off as a plant. And and after a couple processes, could be a controlled substance and there's the whole evolution of this rate. So if you can imagine all the track and trace him traceability and visibility, that should be, would make life easier on this. So when you kind of think about, okay, trusted system are, you know, transparent system using oracle's order inspection point. It starts to stairs to fit together and I actually wrote a paper about utilizing blockchain and of kind of a proof of stake system where that you would have the the ledgers that Be running anyway, should be loads and this way you can actually decentralize the whole thing and make it a bit more trustless.

8:44 And then the at The Operators are actually getting rewarded for Rolling those nodes even leather for you product rate. So I had kind of started doing that on a ton of the A and that's a way kind of got more and more involved with 880 the other better than others. You know, glp a good one, factually practices lie, I'm border inspection point to these kind of things to produce products rating. You can regulate its Paces. So we wrote a very deep recommendation paper on One on this one of those into in this kind of space, right? And what it is is a bunch of licenses and a bunch of procedures that the people need to take to prepare for. Anybody can do it though. You know it's about the hard work and doing it in the right order and it kind of opened up my eyes.

9:24 The regulated space as well. Okay? All right, I've got you and so this combination of the operational background alongside Horticulture anybody on this planet, can look at this planet and see how messed up it is from an invite. Perspective, right? And that we got a lot of work to do to extend the lifespan of the human race on this planet beyond the drive that we're on right now. Absolutely. Yeah. But studying, Horticulture probably open your eyes up to a lot more of that as well and say, yeah. And that's so when you came out of this and got into eternity, got down that Block Chain Rabbit Hole to an even greater extent. You saw some opportunities there. What was that?

10:05 Trigger point for Planned oil to say, listen, we're going to do this. Yeah, it's a combination of useful. So like I really believe that essentially the nation and I would as much as possible like to be able to create selfless fifth of snow and all we we go on minimum trust, but I think it was the combination of also being like ethnic retail investors was for quite a long time, like they'd been self-employed for so long. So I've seen lots of different, good, good and bad things. And a lot of bad things you to kind of expose loose, kind of people in the blockchain work, have this possibility of having really clean, record will technology and hasn't You place an ant you know investors of felt the brunt of that bit in planned oil we very much are will be delta, T is All Digital identity. So we we have the unit are color. So solid and filler, which allows users to opt in their data and the sun on the Zero, knowledge proof basis awoken to that.

10:54 So, will we cool week when we started looking at these as was different pieces, that that implant oil? And then we've got this mission for impact, with we said, okay, look no, the stakeholders of these massive companies that are trying to having a bad effect. This was It on the head. And 80% of the company use are called The Village area called was very tense. So it was a trigger, a big trigger. No need to go to a company that, you know, the, the governance of companies was us click and little is acquit. What's going on here? And I kind of had a lock on. It was like, Ikebana the retail people in the world, who own shares on the market side, you put them all together and they cause are the whole hours, it would even have a say, in all. And any of these completely ignore not update, there's no lost situation.

11:37 So we wanted to flip that. And said you know, we wanted the early stage investors to be the retail investors who could steer the important decisions about where this company is going stress. Your own TSE Verma to social governance, you know may not be dismayed addictive, assistant say you know this type of stuff, you know, that was the flip for us. That look the technology is here under never be more of a ones like any retail users. Any to you know you've got the new obese Revolution. All it easy. It's frictionless. People want to be of have a say aye. We think the impact investing is is so people can really have a a point ownership as for Zoom after what to do not know the technology is no they're forced to do it. Yeah, it is, it is okay, I get that and that, you know, being able to take your background, you know, you've evolved over the years. You've had a lot of experiences getting planned oil off the ground.

12:28 You've mentioned a little bit about what plan do oil is, but maybe get into that a little bit more detail on. Yeah, on what it is and why this Is the perfect thing for you to be working on right now. Yeah, it took so what it is to get all very simply. What we're trying to do is make a difference with a very easy to use code folding out so that everybody can take part in Impact investing and we can curate the right type of investors for impact projects. That's what it is. Really silky. You know, it's simple user interface, it's actually a blockchain solution. So we've integrated the algren blockchain Legrand wallet, we've taken all the complexity out of it for the projects in the user. So very easy to use Use mobile app. So we've filled everywhere a mobile-first approach user interface and experiences is that or is that our top word? We've integrated a very unique subset of my identity layer. And what this does is allows us to hide the stakeholders. Identities and and shareholders to the acid in the red shoe true fashion.

13:27 And this is important because for us we want to look at impact projects. And like what does impact mean? Rates are two very good as simple ways that we start. They have to be able to be sustainable and need to be able to sustain themselves going forward under not really impactful to give the company goes invest, two million euros, on a lot of stuff, whatever it is, and that goes into the into the wind, you know, that's two video cards worth of something is A big part somewhere like our Lord waste. It's just way, so that be sustainable and a half. We have to record verified impact metric. This is kind of the important with this, where the technology comes back into the loop. So we create a carpet, so Sovereign identity for company. Then make a claim that they look. You know, we can save XML to water for you, then need to come back to a pseudo, third-party verified source and the claim, the very flame will live in their self softly then. So why does that matter?

14:22 We're living in a world Where people are getting Lords of benefit and kudos for record profit has turned that we're gonna even try to keep, and that's what we're trying to get rid of. We're trying to scrub out the screen washing, we only deal with her fake credentials or we turn off like, you know, one thing with the ESC and in fact is that the people keep kind of looking backwards, a different company than santoku changes, no, keychains F. And we believe there's a new generation of circular taking people like the coming into the, in the sweetness of the eyewitness, like in all worked with the different projects in all things. Like the oil companies use take, you know, they don't think, you know, put this in there and get that out there, they think, okay, how do we use this whole chain, this whole cycle? And I'd value up and downs, don't stream and knock down, which opened on stream, and think about all the consequences or they're not on the intended consequences, you know? So yeah, that's that's waiting.

15:11 The training is Rachel as for the timing is racially but this is something I'm super passionate about and maybe it's just that the feeling is right in the world or whatever, but I think knows the time to really get behind impact. Innovation and like the one thing I do need to mention that like because of all of this rain washing ESC, an impact is got this. She solves wouldn't have this. You'll see that the people were more conflict a little too as to whether we want to cook complete in the world. You're off of the problem into that, they're trying to fix all companies and, you know, their price Beyond fixing you're not the new stuff that I Wanna Be. Try to get the angular. Yeah, really interesting that I talked to pay walls to yard about this from wake up capital a couple years ago. We had her on the show and her wheel.

15:52 I've was to influence companies at the earliest stages through the Investments. They were making as a fund to adopt ESG measurement practices that were sound that were meaningful that. Yeah. So that you know like you like you're saying it the earliest stages that you make this part of your business. Really interesting part of what you guys are doing oh and what planned oil is saying that we're actually going to bake that in into the company's identity framework on the And oil platform and lots of companies. In this space Owen will talk about self Sovereign ID and the investor. And but for plan don't it's not only the investor side that has a digital identity. It is also the company in which they're investing. Yeah, it's a really.

16:40 Do you start to get some really interesting crossover points there between impact investors and what they're interested in and then the companies that are crowdfunding on your platform and what they are measuring and the, the commitments they're making by measuring that but also making it part of their own identity as a company. Yes, that's a big, big shift. Yeah, and look, I think there's for me. Anyway, they wear that comes to like a bit of problem. So, I mean, maybe it's earlier saying rates or maybe it's a new thing, but we don't seem to be thinking generationally, you know, as, as a, as a, as a society anymore. You know, I mean, I know, you know certain countries are but you know, it's kind of like, oh, we get through the next year or two and everybody will forget about our history or what Dirty stuff. We were doing it for four years ago so we what we're trying to create and planned oil in the system where people are, you know, fit into the late.

17:31 You know, and and and tied at history to yourself and should you not behave yourself than, you know, you won't be able to sell on these assets, you know? And that's probably a good thing. And I suppose what we're trying to create is like I want to be able to come back to the platform, a couple years and all the problems of the companies that were there. Everything that they didn't look at our tender difficult, please, mrs. The beef or can produce one credential like, A thing that cannot be wrong, but at least we know they're doing what they're saying, they're going to do, you know, and they would make everything all the time but if as long as they have a plan to make it better, you know, we're starting to get on in the right direction. But the point is that it's about facts and I will promises and that's the big thing. You know, we're coming back to look at the facts short time after rather than giving them years of promises ahead of us, you know? Yeah, yeah.

18:15 I mean, like, you know, like you said at the core, this is a crowdfunding platform, right? It's your go to market in a regulated crap platform that taking advantage of the You you crying service? Provider regulation, right? Yes. But as you say yeah core of the, the core they didn't even engine for governance, it's it's pretty, it's pretty big. I mean, look, so we've we've, there's always designed it to go. Well, beyond crowdfunding alone. I mean, the gee, you know, just to explain like, so we did say that, there's only one on blockchain, put the Shelf, saw blade entity layer. It's going to be its own independent, open source Network, eventually, you know, and that's, that's just how it has to be. And then we, Is again like a little if you think we've got essentially the engine but you can actually put different block chains into it from the way we've activated food and partly we use, okay, ffs, interpretive oiling system for managing and storing impact data.

19:05 So you can also plug different types of database substitutions into found oil. And, and it is, as you say, it starts looking more like an IT and prayed solution because of the level of governance that stare when you tie in the impact data metrics together with the, the identity of the stakeholders and toilet onto the after that, that tree. The trick then try and will never become very powerful lens in there. We do plan on in our next phase and in looking at, you know, specific institution clients that we can work with further PSG needs. And with the crypto brows, look at your platform and say your centralized or decentralized Central East. Yeah, yeah. That's a thing. And it's that, you know, for, you know, between two years 2015, 2016, 2017, even allow, you know, the last couple of years, seeing a lot of companies, come to the fore, With using blockchain full supply chain to be able for the Providence angle of this. And that is definitely an Enterprise blockchain application, right?

20:03 And looking at, looking at what you guys are doing, you're pushing the boat out on that quite a bit and saying that, if you know, you can, there is still this, this element of decentralization. That is part of what you're doing and being able to Have this corporate self Sovereign ID that is an attestation to their ESG bones, right? Yeah. Like so there's this kind of tube just two parts. They travel across this right? Yes, we say minimum tossed, right? Because we have inclined oil accepted the fact that we need some sort of Voice of Truth straight. And they generally need to be calling from third party, which is just a general company or whatever.

20:47 So, they could be the company, registration office, you could be the revenue. It could be, there are a great, but these are minimal trustpoint till we have to trust somebody at some stage within the put your Reuters was when we think about the the the applications and kind of the other bigger sensor to just to talk you through the story. Like so we've designed the self-serving identity back to be super interoperable and like tested highest the highest Enterprise level, right? So we will be as that interoperate with the different levels. So it's important to make sure the plant oil is a hybrid solution that we can use a private blockchain and public blockchain. And this allows us to sort of you know what what Enterprise would need bravely. But when we crawl and we've put an offer companies through this because of the way that we they can speak to each other.

21:32 We know how the can ready-made ecosystem. If you were to imagine a tourist you know it in any in any production flow, little ecosystem and these are ecosystems are very independent and there's loads of players in each retail Defenders lat Errors in the ethics. Barefoot, if we're getting to a point where you need to be able to trust people up and down chain of you, because you're no responsible for making sure that your got to race ESG governance practices in place or not to say you're doing the right thing. But have you got it from the right source and I ascending a the most efficient way to the next source. So if you were to imagine plant oils infrastructure with was ingrained with the identities and it allows for the transfer of the eh you know you visibility RBST metrics.

22:15 Downstream know you've got like what I like to call it like a decentralized and replaces our planner or networks resource planner that unlike its was in prevents in my mind of to gobbling up to make one massive entity is which one of the problems were saying these days into those deep bit of freedom? And there's a lot of benefits to having soy. So you know where something is in production and lying in comparison to their competitor so that your line doesn't shut down. But I want that the impact ESG, metrics and know Surgical in very nice-looking ecosystem and middle of trust. But we know that what's happening there is good as as can be. Yeah, definitely. And you know, you got me thinking along this thread on the chain link model, right?

23:00 And chain link is an oracle or an oracle platform that provides data to Smart contracts, smart contracts used in in blockchain applications, okay? And the way that it works is that if you are a contributor of data to an oracle, you need to adhere to a certain set of rules. And if you would Your to those rules and you contribute your data to this Oracle you are paid by the users of that data, right? The users have that data, use the link token to buy or pay for data being provided by the Oracle and the its source of that data, the provider of the data receives that link token. Okay.

23:41 But yeah. Big thing is you need to adhere by the rules because chain-link becomes the Oracle and that that Oracle is Position, so that it is trustless, right? Yeah, would you ever go in that direction and say, listen, we are actually going to have the companies contribute famous Oracle, right? And that according to a certain set of rules is that I'm not that fond of our, a way where they can mean. One of the big things with a eternity back in late. 2016 was different types of Articles. So, like yet, and I do believe in content as mechanism, put, it doesn't mean that it couldn't be consensus mechanism mechanism. So it could be tell me. - and you can give it the tree people.

24:24 You are treatable orders and you can come back, come back to the content as you could say. I know that that all male in the sauce is for Jess. AKA you can do yet and and yes, was to lead us to get to be bigger multiple Judo premiered be like probably morally tree. You know, let's be honest, like you, are you probably looking at poisoning kind of thing. But yes, certainly I would love log that for at Whitford for the way to get. So there's a lot of play in there were oracle's could leak in with different Industries, to be bent to be beneficial. Yeah. Yeah, I mean, the point of bringing that up is to talk about scale, right? And yay. You know, at a certain point in this is that, you know, thinking of that scenario in the future where companies attestations of their data being put through an audit and that then being made available for others to rely upon that were investment.

25:13 Decisions are made that says automatically I will invest in this. If they hit their score, be this ESG measure, right? You can build that into a smart contract data. Anything yet just thinking through where this could all go in that. You need to be able to have this be highly automated. And in this scenario, in this future, this is where data sources like Bloomberg, Reuters. Any security Market data that those start getting fed through? Yeah, you know, oracle and some are already, there are a number of, you know, Financial Market data points that are going through oracle's. Because there are smart contract dependencies on those right now. Yes, on that point Owen. How big can all of this get?

25:54 And what does it look like when you've got this? You know, critical mass of impact focused investors as well as impact driven entrepreneurs? Yes, part of the plan, do ecosystem. Yeah, I saw scalability is, is probably one of our big, big things in planned oil. It's the way we've, it makes this very different voter people. Actually, in the, you said, even for a code folding MVP in the code, from the industry. Because the way that we've designed Is that it prevents the duplication of a lot of processes, especially pork a weighty process. And so when you start thinking about these are thinking about scale in any sort of kind of financial service technology, whatever if the more so it hasn't been automated, then you're going to run into Manpower problems, everything between the scale the company.

26:40 So scaling currently in the in the industry means that you need a lot of people handle the kyc and and and if you want to do multiple roles and he set up with the same person, it's all duplication and triplication of tripling of documents, right? Jacques Plante oil will moves, all of that. So we digitized the optimal kind of K. We see in poor scare easy process, but because of the level of ourselves, our own identity, this allows us to be much, much, much more scalable and across were digital asset engine in the, in the middle, which allows us to move into different types of assets, not just, just Equity. We've actually built the to support all types of funds fund, managers and financial services and different types. So scaling is is, is honor is on a raise. And yeah, we've built everything to be massively, scalable Good.

27:23 And I know that you originally had built on top of hyper Ledger. Yeah. Yeah. And all you saw there was we were looking at probably the top or ctOS is very differently for Ledger and he talks he loves us I'm and we'd always kind of looked at the Enterprise that was. So there's no point in us like rolling off building. It is last Engine That Couldn't scale into his two sons and institutions don't always like to use public blockings. They for whatever good reasons they like to use private blockchains and And as well for us, there was this need for hybrid, you know, like so yeah. We we had always been looking at her. Originally, we had been starting with the core chains on Al Gore and Bush.

28:03 As we develop further, look like those will be more of a need. So yeah, that that Hollywood solution is possible. But at the moment where I grind and and it needs, you can plug in over Ledger. Yeah, I think it was something interesting. You said to me offline about how, you know, the planter platform has almost now not that has become detached from any single one block chain. But Or less as is that you can slide in and yes it integrate a number of different blockchain, protocols depending upon the opportunities and where this is all going at and it's the same with the database system. So I mean, the this from says a couple weeks or although we are just in this instance inaudible and the mechanism is there are no, that should we need to run another instance of another Block Chain than that would been next. Are like, yeah.

28:45 And it's the same with the database system that we're aware that like, you know, we could go to a net phrase, find and then It's a look. We're already using this. These are show is database over here. We love the other bits. We need to bring this Willis, you know. So yeah. That interoperability piece is really like it over. We're trying to make playing tools as well at the same time, you know? So that interoperability thesis is very important and just to make it real for folks as well. What are some of the examples of the types of projects that you would want on on the planned or platform? Yeah. So we've been speaking with some some really cool ones like so we've got like a boy acrylic design company. For length, there was a company that left was looking to do a high G capturing from solar panels, the cryogenically freeze.

29:30 So high there was more urgent than cold air and they put in solar panels and I'll see the higher purpose, solar energy foot, you're losing a bit of Green Space there. And you're also creating excess heat. So they capture the Heat and they, and they the capturing it to, to reuse the hydrogen page to load. Just as also look at retro fist, where they can put this into Vehicles, sort of fully circular capture, the whole thing in the sky. Waters as they know the stood her up at the three different types of businesses. This one is infrastructure and one is capturing and their owners is retro feeling. So each piece of this is actually quite a profitable business but it's totally circular. If you look at the UN sustainable, development goals, it is like a big platter of different types of innovation that can save under a path.

30:11 And as a rule, we kind of say, you know, okay, you've got your impact with you, meet all of these goals as well, and that allows us to kind of categorize them. So we've got things in education and inclusive inclusivity. We've Look a broad range, so I'll impaction of the big thing and then, you know, degradation of side. So we've know, you know. So there's a big variety there. That's one of the most exciting pieces that keeps me going. Like, every time we go read a company, it's never the same. It's never the same. And that's why I think we're on the edge of the circular thinking, you know, students just completely changing like actually heard yesterday that they fear. The sustainability class known in second in secondary school nerd watches, which is great, you know what I mean? So I, yeah, Yeah, like the level of innovation is insane. It is insane.

30:56 And, and there's other types of things that, you know, are just big in the market. And in like, you know, people are replacing polystyrene. Oh, Westwick mycelium from from mushrooms, you know. So if you look at mushrooms, when they grow the roots, are like really find cleaned, then smash, you can just go out into a mold right into place is far less tired. You've got a crop and that difficulties are colors, are like, you've got food crop and talked obviously doing its bit and And at the bottom the way it should actually polystyrene cup which no takes that plastic out of the package. It. So others are really really, really exciting list of stuff. Turn to go on. Great great. Yeah, we got it. We got to get the kids to roll in here. Like I don't let my kids away with putting things into the wrong PIN in the kitchen and that it's got to go in the recycling bin or it's got to go in the composting banners, got it.

31:44 Yes, probably been banned the trash bin. Yeah, you know. So I yeah, we're getting that. We can see, it's important to get this into the kids early, big thing, big thing and I think the kids get a few know, I think the kids really get it, it just seemed to be on top of their game kids, these days. Yeah. Is it good thing to bring you into the good? Three it back to bring it back to what's in front of you right now. Oh, and what do you think is the number one challenge for applying Doyle raising funds? And its environment is as being is gone is tough, you know? And I love just all from the precede ruined, our very first round ever selling actually. So, yeah, I think in the in August, I was looking a bit rough, but no, it's a was looking of a broiler, but that's going to be talked of point for us. I mean, we are regulated, so sheep. So we We have already done that and how we can how we can get there really coming.

32:36 So here you're becoming regulated will be calling regulates, our guests will be coming regulator than we have valued and how we will get there and how we will achieve that peace, which was a challenge in top ability to figure out in ya know, we're ready to rock and roll so hopefully we can get that at the first investor on board. Yeah, well it's an interesting context because when you're working with a bunch of companies that are in the web three space like like I do in that the toe, And sale vehicle is generally had been in the last number of years. A big big option for companies that were raising in the space, but to do that, you need a token to be at the core of your value proposition for it to be credible, right?

33:19 Yeah. It needs to be that there is utility to the Token. It is absolutely necessary. It is part of it is part and parcel with the ability to bring users and developers to your platform planned. Oil is different, right? Yes. Yeah. We're gonna piss. Us from the coral. Yeah, exactly. So detaching planned oil and the fundraising prospects from it from the perceptions of the token market right now if he's an absolutely critical storyline to pursue right big thing. Yeah. And look, it kind of. So, look, I mean we've been with softeners and we've all been working in the blockchain space for a for a long time, you know? As well as also haven't liked older business experience of presents experiences from like all the All database type systems for bikes and stuff but it was like there might be a bit of maturity there that we can see the regulations that need to happen, right? You can you can talk with you centralization, stuff like that, all you want but at the core of the people talk with Distributing wealth and if people who are Savvy with the technology or going to take wealth and use it against what it's meant to be doing right there. You know, we've got some problems. So sorry, identity is kind of weirdly this kind of Cobra solution for web treat people were again, it go, okay, look, I know that way data is protected, know the proof in which they need to operate in the system, I'm happy to give that but I don't have to wear the sensitive data. We I think that this is this the high resolution of her like your Web Two Worlds day out they won't care. What's up solving, identity

34:50 means they just need nor that they needed to operate in this new digital world and for the decentralized Hedge like they know what you're not as proof is, and it's and it's this bridge for them, you know, so within the time Delilah, You know, we plan on using Imani. So we'll have I banned for traditional fee users, but we also like we're building a brand blockchains. You'll also be able to see Rio Grande. A should your ASAS Advanced Android assets, which are a beautiful day to be like, hydrants and related assets, allowed us to not. We don't have to use a Smart contract in this instance, because we can fill all the directory functions into the active between clawback and freeze functions and things like that, right? So they took this is really cool. Like this is, this is one of the big things for us real ground, as well as I had mentioned it already. Yeah, I know you.

35:33 Have so today I'll go farm. Absolutely, of course, a big group and draw an errors and that helped make it all possible as well as and and are tipping away and working away all the time. Absolutely. Listen. You know, I'm the last question I have for you today is going to be the question that we asked everybody that comes on to this podcast. And that is what is one thing that people wouldn't expect it. About Ono, Driscoll. The think of this painting, there's probably a few of them, but I was very small. I got a Fleek. I think I'm gonna vote for, and against Christians and they thought I was open.

36:14 Open the on the 510, on the wake, and a phono close up and said, take another part, whether you think that thought it was never a torn up like afterwards. I don't remember. Hope so much of the bike. I got taken a pair of Polly. Do I distinctly remember that side and falling off a few times if that was just a, a sign of your Natural Curiosity, as to how things work, is that idiot. DHA were likely. But well my, you know I similar garage story throughout the shed garage as we called it. When I was a kid is that I might have been too. And my mom was looking for me, couldn't couldn't find me. I had taken the big jar of marshmallow fluff and I brought it out to the garage.

37:01 And I sat on the step that connected the Breezeway to the garage, and I put the jar of marshmallow. Mellow fluff on the ground. And she came and found me and I was buried up to my elbows and marshmallow fluff, just taking it all in. That wasn't a pretty plate. But oh God. Yeah, the optimal. I know, it's one of my earliest, it's one of my earliest memories because I remember the vision my I don't think my mom never took a picture of it or anything, but but but it's in there. So if it weren't fuck, they're here. Marshmallow fluff is made with some pretty environmentally unfriendly stuff. So Yeah, they might. Let's see if we can get marshmallow fluff.

37:41 You have PSG scoring. Yeah, there you go ahead call. Do you know about Divya probably end up being banned? I know. I know. Well, it's, you know, and it was awesome to dig into this with you. So thank you so much for coming. And I'll show absolute pleasure, Pete, entitled in front of me only, I actually really enjoyed in the world to tighten it down. Oh my pleasure. That does it for this week folks. Thanks 2010, Driscoll for opening up. His mind to help us figure out why he does. What he does links get in touch with Owen. Had learned more about planned oil or in the show notes on our website money, never sleeps, that IE. So, check us out online. Also, thanks to Kona Brophy from creates, an for mixing and editing this episode. Coney is an excellent medium and to get in touch with when you're thinking about launching your own podcast. As for me, I'm an early stage, startup investor focused on where fintech meets crypto and crypto meets with three. If you like to talk to me about your business, drop me a line on info.

38:36 Go at money. Never sleeps that I eat finally till next time. Thanks for listening. See you