June 9, 2023

223: Eye Know | Terence Reilly, OLTA and the Art of the Creator Protocol

223: Eye Know | Terence Reilly, OLTA and the Art of the Creator Protocol
223: Eye Know | Terence Reilly, OLTA and the Art of the Creator Protocol
MoneyNeverSleeps
223: Eye Know | Terence Reilly, OLTA and the Art of the Creator Protocol

Terence Reilly is the co-founder and CEO of OLTA, a protocol for creators and studios to create dynamic media, pushing the boundaries from generative art into interactive art and story. OLTA brings this all to life through dynamic NFTs which enable collectors to determine the outcome of the artwork over time.

Terence and his OLTA co-founder/CTO George Baldwin lead one of the 12 founding teams forming the Techstars Web3 accelerator class of 2023.

Before co-founding OLTA in 2021, Terence spent 20 years working on 3D character animation projects, including the movies Jurassic World, Iron Man 2, and Paul & Chappie with clients such as Disney, Sony, Google and Aardman, the Academy Award-winning animation studio.

In this episode, Terence and Pete Townsend explore the relationship between art and technology before diving into the deep first-hand experience that Terence has with the problem that OLTA is solving for creative coders and studios. Terence and Pete also talk through some examples of the OLTA protocol in action, the big opportunity that is the global art market, and what keeps Terence moving through the ups and downs of being a startup founder.

LINKS:

Learn more about OLTA

Connect with Terence Reilly on LinkedIn and Twitter

Follow OLTA on LinkedIn and Twitter

Episode title inspired by ‘Eye Know’ by De La Soul ft. Otis Redding

Leave a review and subscribe on Apple Podcasts | Spotify

Check out our MoneyNeverSleeps website and email us at info@moneyneversleeps.ie

Follow us on Twitter: MoneyNeverSleeps | Eoin Fitzgerald | Pete Townsend

--- Support this podcast: https://podcasters.spotify.com/pod/show/moneyneversleeps/support

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Hey there.
I'm p-town said, and this is

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money.
Never sleeps.

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We look inside the minds of
entrepreneurs and at the

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crossover of startups and our
prize Finance technology and

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Life, as we know it on the show
this week, we've got Terrance

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Riley, co-founder, and CEO of
Ulta.

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One of the 12 founding teams
forming the techstars web three

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accelerator class of 2020 3
Ultimate.

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'He is a protocol for creators
and Studios to create Dynamic,

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media pushing the boundaries
from generative art into

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interactive art and story Ulta,
brings us all to life through

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Dynamic and ftes which enable
collectors to determine the

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outcome of the artwork over time
before co-founding older with

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George Baldwin in 2021 Karen
spent 20 years, working on 3D

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character animation projects,
including the movies.

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Jurassic world Iron Man, 2 and
Paul and chappie with clients

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such as Disney.
Sony Google and aardman the

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academy award-winning Animation
Studio in this episode Terrence

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and I explore the relationship
between art and Technology.

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Before we dive into the deep
first-hand experience at

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Terrance has with a problem that
older are solving for Creative

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coders and Studios.
We also talked through some

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examples of the Ulta protocol
and action, the big opportunity

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that is the global Art Market
and what keeps Terrence moving

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through the ups and downs of
being a start-up founder.

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All right here on money, never
sleeps.

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Come here, Terrance.
You're our only Irish founder in

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this techstars web three
program.

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I know what?
Like, I was joking about this.

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Like, I like the diversity
picture finds God, that's funny.

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Actually, yes.
Terrence Riley of the Monaghan

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Riley's as we say, right?
But you've been in Bristol now

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for a very long time.
Yeah.

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So but just just thrilled that
when you and I were first

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introduced by Brian Elders back.
In 2021 at the token 2049

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conference in London, right?
And I remember meeting you back

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then and I think it sent you a
message afterwards and it took a

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little while for you to come
back to me.

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But when you did you were like,
okay.

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Here's what we're doing.
Here's what we're up to and I'm

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like, okay, this is pretty
interesting.

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Yeah and things have evolved
things have evolved since then

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haven't they?
Well I don't know if they have

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to be honest.
Should I actually answer this

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question there?
Well, I mean what stood out.

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For me, more at the time because
I'm a, I'm a, you know, maybe

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they have it evolved as much as
I thought they did what stood

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out for me at the time.
Was you okay?

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What I met you now.
I'm like all right Terrence

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seems like he's going to be
someone that is going to figure

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this out right?
And I wasn't quite sure what it

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was back then.
I know it is now.

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Yeah.
But has it evolved that much

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since it's well to be honest,
we're Vision always Was to

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change the art space, but, but
obviously, for Georgia's art for

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me, it's entertainment.
But together the creative,

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right?
Industries walk.

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We will always wanted to do, was
make a community art work, or

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enable people to make art as a
community.

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We were calling it multiplayer
art.

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At the time, I'm obviously, we
knew participation was the key

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thing because we wanted to focus
in on real time or Force.

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Obviously, it's expanding beyond
that, you know?

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Definitely definitely are.
All right, all right.

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We'll listen.
And you thinking about your

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background here, Terrence you've
been involved in nearly 40

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animation projects usually for
like three to six months at a

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time.
Maybe even up to a year since

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2001.
At least that's the number that

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you've got on your LinkedIn
profile right here and that I

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know that with each passing year
technology gets better, right?

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It gives you more options as an
animator.

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But what do you think?
His move faster over the last 20

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years?
Has it been your own creative

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Spirit or technology?
I would have to say.

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Like they're both symbiotic
boss.

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I think that the creative Spirit
might move faster than

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technology.
However, because, you know, you

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see that movies, you know, they
they have imagined flying cars

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ventures in space, you know,
feel world's, I can repay one.

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But, you know day and then the
technologist come along and try

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and make that a reality, whoever
I feel, there's a shift.

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Between who's in charge, who
gets to make those creative

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decisions.
I think the creative technology

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is now our reader leading teams
or definitely in the room so I

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feel it's boast.
They're both working in tandem

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now though.
How do you how do you really

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Chorale that?
How do you really Chorale?

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The creative spirit and say
we're going to put this into a

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pain for three to six months,
we're going to get it to do x

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with the technology that we have
available right now.

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Because this is an animation
project with a budget.

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We don't want to push the boat
out too much.

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In terms of new technologies,
that may not be quite ready and

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may leave us with some
technological debt to solve when

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we get to the post-production
and I'm winging it here.

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Trust me, I'm waiting to hear
with my understanding of how

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this all works, but you know,
how did you ever feel like you

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were in a pen?
And and restrained at all, in

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terms of where you could go with
the idea of Side of this.

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Yeah Hempstead.
Like so that so there's

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limitations and vote and
honestly there is like you think

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you can imagine it is in of the
world but you can't, you can't

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even draw.
You can't even write it.

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Okay, that takes great skill,
but obviously technology takes

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longer.
Well, I'd argue if it does.

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So, but I do think that you need
both.

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If you're gone to innovate, if
you're going to push the

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boundaries, I think maybe it's
more like a chain.

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In business model or a change in
approach that their Studios need

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to take like you seen that
words.

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Yeah, industrial Light and
Magic.

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That's literally what they've
done in the few effects industry

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and that's why they're one of
the best companies Innovative

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companies in the world.
The defend, there was a better

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way of making those movies
instead of practical effects and

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they put money into it you know,
the top the time and they

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figured a way basically make it
happen, I think a lot of Studios

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don't aren't even considered.
During that, I think what I'm

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saying about with the creative
directors, a creative

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technologist coming in and sort
of, having a director role or a

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co-director.
Roll their importance is

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highlighted today in studios
before it wasn't.

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And and without that you cannot
move forward, you know?

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Yeah.
Yeah.

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I was thinking this Star Wars
animation is coming to mind and

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it wasn't even on the animation.
I think it's on the Mandalorian.

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Well, it's been enables now.
Like I think in those cities

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they see the power, like I'd
Capital was the leads person in

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Pixar like he's he basically
imagine Pixar, you know, the he

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was first so he built the engine
bay, see that the tools and then

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incomes and John Lasseter, you
know, to creative Direction.

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And and so I think it's almost
like the lead can be the

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creative technologist.
In some cases.

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So I'm kind there.
So that's my argument for altar,

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like they're actually created
to.

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And I feel that such as a sad
thing to see in the world were

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like, you've got a visual, our
digital creators like non coders

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and they're looking to, I
Technologies as I've known

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creatives and I think that's a
big problem.

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Yeah, no, I hear you, I hear you
now.

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Listen, you told me part of the
back story before that you were

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inspired by a family of
entrepreneurs as you said and

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you To George Baldwin your
co-founder back in 2021.

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Why don't we start a company and
tell me did a lot of thinking

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going to that decision, or was
it just a natural outcome of the

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direction you were headed?
Well, if I'm honest, like a lot

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of the thinking came from me
because of the 20 years I spent

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as an animator, you know, in a
career where you know a lot of

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great stuff happens.
A lot of cool projects I worked

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on.
But behind the scenes there was

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a lot of pain.
If there's a lot of like you No

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rejection fear from working in
that industry.

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See a lot of problems and over.
I've had lots of yeah, bad stuff

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basically happen.
And so I might be thinking was

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we need to fix this when I set
it to George it was like George

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is like yeah whatever like lest,
it doesn't matter if we set up

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shoot you or not, let's just do
it.

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You know, he didn't really care.
Yeah of course we just wanted to

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do it the right way, you know,
from the get-go.

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But yeah, I think that's it.
Like my, my thinking was I did

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set up companies before that, I
had 3D printed company three

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printed Ceramics company, tried
that, and also set up trade up

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to up Studios before.
But again, my thing was I need

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before I go back.
Or if I ever go back to

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animation, I need to fix fix the
problems that I've encountered,

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so it doesn't happen to other
people in the future.

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Yeah, you mentioned some bad
stuff.

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To go would any any examples of
the bad stuff that that you can

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point to?
Yeah.

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It's like egos in, in the
creative industry is ridiculous.

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The expected hours, you know, to
not respond on respect for your

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work, you know what you do.
But particularly so exclusive to

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be a director, you know, like
where it's so hard to get into

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that control seat.
I think when people get their

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the ego kicks in and I've had,
like, directors.

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I've asked for Shaw, Lots to
work on movies on like big

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movies and event directors.
Basically tell me you like

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English fuck do you think you
are like oh yeah but you know

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it's really shitty stuff and I
wasn't the only person like, you

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know.
Yeah certain yeah you know,

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thanks yeah.
Yeah, no.

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I hear that.
You know, all if it's you know,

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shit just being poured down hill
and landing on the next person

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below and that's how it works
that by the time you get to the

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top.
After swimming through that shit

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like Andy Dufresne in Shawshank
Redemption, you know, you kind

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of want to start shoveling some
shit on to other people.

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It's a terrible way that the
world works and it takes someone

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with a really strong personal
Spirit once they get to the top

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to actually be able to treat
people.

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Well yeah, it's not the shit
down here.

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Yeah, there is a lot of people
to do that but I think what's

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get lost gets lost in studios?
Is that young, people have new

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ideas and they should be
utilized more and I felt from

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working with young people.
I could learn so much more, and

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I did actually work with a lot
of younger people than me.

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And I was noticing how they were
making work.

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Either do their animation.
I was like, wow, that's that's

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amazing.
I've always felt old 30.

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Yeah, yeah, no, I hear you how
long ago speaking of of, you

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know, a few years back not that
long ago though Terrence and how

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long ago did you actually meet
George?

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How long have you guys been
working together by five years?

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I Met George.
And I asked him to help me with

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my treated printed ceramics that
assessment.

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Okay, I'm some some coding work
and then we actually applied for

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5G Grant to make to test out
sandbox 5G, sandbox.

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And we, and we picked a or
multiplayer web experience,

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okay?
The actually did produce 50,000

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through this in Bristol with the
university and that was our

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first experience, and then that
busy LED on to alter No.

213
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Okay, all right.
You reminding me of some of my

214
00:12:05,100 --> 00:12:09,400
Bristol travels back in the back
in the day with the shout out to

215
00:12:09,400 --> 00:12:12,500
Dave Henderson.
Not only is he a great fintech

216
00:12:12,500 --> 00:12:15,200
mind formerly of Hargreaves
Lansdown.

217
00:12:15,400 --> 00:12:19,400
But he also shares the name with
hero of the American League

218
00:12:19,400 --> 00:12:22,600
Championship Series in 1986 for
the Boston Red Sox.

219
00:12:23,100 --> 00:12:28,100
So David Anderson, hit a
game-tying home run to keep the

220
00:12:28,100 --> 00:12:30,600
stay of the Red Sox away from
elimination, but then we're

221
00:12:30,600 --> 00:12:33,300
ultimately defeated Next round
the final round called the World

222
00:12:33,300 --> 00:12:38,100
Series back in 1986 by the New
York Mets but you know that

223
00:12:38,100 --> 00:12:42,100
that's another story for another
day but he would hang out a lot

224
00:12:42,100 --> 00:12:43,800
around the engine shed in
Bristol.

225
00:12:44,400 --> 00:12:46,000
Is that a place that you
frequent?

226
00:12:46,700 --> 00:12:48,900
It's tall.
But I want to get in there and I

227
00:12:48,900 --> 00:12:52,900
because of Anna Lisa and I am
actually going to meet her and

228
00:12:52,900 --> 00:12:57,700
next urge in a week or two cool
they've invited me to a dinner

229
00:12:58,200 --> 00:13:01,200
but yeah I actually have been
recently networking there

230
00:13:01,300 --> 00:13:03,500
because I I see it as a list.
Okay.

231
00:13:03,900 --> 00:13:05,900
What do you think?
What do you think is kept you

232
00:13:05,900 --> 00:13:08,000
and George together over the
last five years?

233
00:13:08,400 --> 00:13:10,400
That's a good question.
And that's, that's something

234
00:13:10,800 --> 00:13:14,000
just take it.
If I had only exactly as that, I

235
00:13:14,000 --> 00:13:17,800
think it's basic a respect for
each other.

236
00:13:18,000 --> 00:13:21,900
As I said, like, it's about.
I realized that coders are

237
00:13:21,900 --> 00:13:26,400
creative to a George's, 100%.
Such a creative mind, as well as

238
00:13:26,400 --> 00:13:31,100
attacker combined his passion
for, like art, you know, he's

239
00:13:31,100 --> 00:13:35,700
actually Part College, then went
on to be a creators program, you

240
00:13:35,700 --> 00:13:39,000
know.
So he's got a very deep

241
00:13:39,600 --> 00:13:42,700
philosophical mind.
I think that I do like

242
00:13:42,700 --> 00:13:47,100
philosophical chats with him
was, he's definitely deeper

243
00:13:47,100 --> 00:13:49,100
which deeper than me.
I think.

244
00:13:49,100 --> 00:13:52,200
Yeah, it's respect.
And I think the goal is we want

245
00:13:52,200 --> 00:13:56,900
to change shit out basically,
you know, we're just bored of

246
00:13:56,900 --> 00:13:59,800
the way things are.
And I hear the expression when

247
00:14:00,200 --> 00:14:02,500
somebody said we would ask the
way, It is or that's just the

248
00:14:02,508 --> 00:14:04,700
way it is.
I've heard that too many times.

249
00:14:04,800 --> 00:14:09,800
It's the most dangerous phrase
in the human language, terrible,

250
00:14:09,800 --> 00:14:12,500
right?
And what I'd like to do is dig

251
00:14:12,500 --> 00:14:16,200
in to alter a bit and you've
given us a little bit of an

252
00:14:16,200 --> 00:14:19,700
insight to that, but tell us
what is Ulta.

253
00:14:20,300 --> 00:14:22,500
Okay.
Well, our original idea was that

254
00:14:22,700 --> 00:14:27,800
we wanted to enable creative
coders and teams to make to make

255
00:14:27,800 --> 00:14:31,600
interactive Arts real-time
interactive art, we seen image.

256
00:14:31,700 --> 00:14:33,500
And videos as entities and we
caught.

257
00:14:33,500 --> 00:14:38,400
Hey why can't creative coders be
seen as you know sell their

258
00:14:38,400 --> 00:14:43,200
websites basically but that with
artistic intent boss so what was

259
00:14:43,200 --> 00:14:44,700
it?
Then it was yeah it was that was

260
00:14:44,700 --> 00:14:48,200
it it was basically creating
features and tools to enable

261
00:14:48,200 --> 00:14:50,900
creative colors to make
real-time art both.

262
00:14:50,900 --> 00:14:55,300
We had this long term vision of
people w, we watch more cool.

263
00:14:55,300 --> 00:14:57,700
What's more cool?
So we talked persistent State

264
00:14:57,700 --> 00:15:01,500
change, you know, from day one
we wanted to do Pacey.

265
00:15:01,600 --> 00:15:06,000
A player Art which has turned
into Community Arts.

266
00:15:06,000 --> 00:15:09,100
It's just way better.
Way of saying it.

267
00:15:09,500 --> 00:15:12,600
And what do all that in a
decentralized way is tricky,

268
00:15:12,600 --> 00:15:13,400
right?
It's new.

269
00:15:13,400 --> 00:15:16,100
So, so me and George went on a
journey.

270
00:15:16,100 --> 00:15:20,600
Figure it out as we go, how to
do, you know, basically

271
00:15:21,000 --> 00:15:22,900
Community Arts in a centralized
way?

272
00:15:22,900 --> 00:15:26,000
So we had to start with
publishing tools and and all

273
00:15:26,000 --> 00:15:28,000
that sort of stuff that's the
basics, right?

274
00:15:28,100 --> 00:15:31,500
We we actually released the
first three artworks on the web

275
00:15:31,700 --> 00:15:33,300
Sighs.
Yes, we started the build

276
00:15:33,300 --> 00:15:36,500
platform, then profiles, and
then we see in other companies,

277
00:15:36,500 --> 00:15:38,400
their Marketplace.
So, we talked, we had to be a

278
00:15:38,400 --> 00:15:40,800
Marketplace.
So we went down the road

279
00:15:41,000 --> 00:15:45,600
developing like toxins and all
this with smart contracts, but

280
00:15:46,300 --> 00:15:49,800
it was just it, we've obviously
realize we made some mistakes

281
00:15:49,800 --> 00:15:53,800
doing that because there's other
marketplace with more money and

282
00:15:53,800 --> 00:15:56,400
more trust, so we didn't need to
tell the marketplace.

283
00:15:57,200 --> 00:16:00,800
We also knew we needed to
differentiate ourselves because

284
00:16:00,800 --> 00:16:03,600
competitors Um, up GNR became a
thing.

285
00:16:04,200 --> 00:16:08,600
Now, be my background, obviously
the obvious thing was straight.

286
00:16:08,600 --> 00:16:12,700
Well from day one it was all
about creating 3D interactive

287
00:16:12,700 --> 00:16:15,100
for me.
If you ask George would probably

288
00:16:15,100 --> 00:16:17,600
be wouldn't matter if it's 3D or
2D.

289
00:16:18,000 --> 00:16:22,800
But I always loved immersive art
and like, you know, V or a or

290
00:16:22,800 --> 00:16:25,100
and stuff like that and treaty
desktop web.

291
00:16:25,500 --> 00:16:29,100
And so is definitely that was on
the cards from day one.

292
00:16:29,500 --> 00:16:33,200
Who, what is old now?
So, Basically like we're still

293
00:16:33,200 --> 00:16:37,100
building tools to enable
creators make interactive art

294
00:16:37,200 --> 00:16:39,000
and actually we have built this
already.

295
00:16:39,000 --> 00:16:43,600
We have built as an ohmic
feature that has those artwork

296
00:16:43,600 --> 00:16:46,200
to the elementary change.
So basically, when you meant

297
00:16:46,200 --> 00:16:50,200
something buyers are listed the
Articles and Emma could change.

298
00:16:50,600 --> 00:16:54,300
So the visual or new interactive
controls can appear.

299
00:16:54,500 --> 00:16:57,100
So this is our first step.
This is already built and this

300
00:16:57,100 --> 00:17:01,500
was our first entry into
participation or copra.

301
00:17:01,600 --> 00:17:05,800
Ation for The Collector to take
part in the outcome of an

302
00:17:05,800 --> 00:17:08,500
artwork.
And that was what's done before

303
00:17:08,500 --> 00:17:12,000
we started textiles.
Then during textiles, we decided

304
00:17:12,599 --> 00:17:17,099
this could be bigger than that
which is already big enough.

305
00:17:17,400 --> 00:17:21,400
So, we were thinking, well,
let's build the protocol and the

306
00:17:21,400 --> 00:17:24,300
protocol.
It's essential to to adding

307
00:17:24,800 --> 00:17:28,700
structure as opposed to a
feature that would be community

308
00:17:28,700 --> 00:17:31,400
art based.
So if you're involving people

309
00:17:31,400 --> 00:17:35,400
you You have to track every
transaction but then allowed him

310
00:17:35,400 --> 00:17:39,400
to jump backwards and forwards.
It has to track things like the

311
00:17:39,400 --> 00:17:43,600
state, persistent State and
changing of the artwork.

312
00:17:44,200 --> 00:17:47,800
And then we didn't that their
properties, though, the artist

313
00:17:47,800 --> 00:17:52,500
might want a color change or add
an object to move or passivity

314
00:17:52,500 --> 00:17:55,300
or you know, all different types
of things, right?

315
00:17:55,300 --> 00:17:59,400
So it needs to be organized.
So that's why we went to a

316
00:17:59,400 --> 00:18:03,900
protocol and level but Above
that sets the tools and features

317
00:18:04,000 --> 00:18:07,300
that people use.
Yeah, we'll just take it just to

318
00:18:07,300 --> 00:18:09,500
kind of help to bring some of
this to life.

319
00:18:09,700 --> 00:18:11,700
Yeah, you know, I'm thinking
through a scenario where you've

320
00:18:11,700 --> 00:18:15,000
got a massive, huge video
billboard up in Times Square.

321
00:18:15,400 --> 00:18:19,200
Yeah, right.
And where it is sponsored by

322
00:18:19,600 --> 00:18:22,700
some digital artist named one,
someone that you think might

323
00:18:22,700 --> 00:18:29,000
want to be the artistic mind
behind a huge digital art,

324
00:18:29,000 --> 00:18:33,000
installation in Times Square on
a big video. or name one, trying

325
00:18:33,000 --> 00:18:38,200
to think of one of the artists
like I want to say one of the

326
00:18:38,200 --> 00:18:43,800
artists of Alta and Andy Warhol.
Say, we could go back in time

327
00:18:43,800 --> 00:18:45,800
and we could get Andy Warhol,
right?

328
00:18:45,900 --> 00:18:48,300
Okay.
It will actually do have one in

329
00:18:48,300 --> 00:18:51,600
mind that you wanted to mention.
Well, I'd like to see someone

330
00:18:51,600 --> 00:18:53,800
like David O'Reilly, David
O'Reilly.

331
00:18:53,900 --> 00:18:55,500
Yeah but closing namesake to
you.

332
00:18:55,700 --> 00:18:59,100
Yeah, he's okay.
So let's take David O'Reilly

333
00:18:59,200 --> 00:19:02,500
right.
And that there is a huge video

334
00:19:02,500 --> 00:19:07,700
billboard up in Times Square and
people there are fans of David

335
00:19:07,700 --> 00:19:11,200
O'Reilly who happened to be well
known to others.

336
00:19:11,300 --> 00:19:14,100
Others as well.
So celebrities or sports figures

337
00:19:14,100 --> 00:19:16,600
or whomever.
And they say, listen, we're all

338
00:19:16,600 --> 00:19:20,300
going to take a stab at
contributing to this piece of

339
00:19:20,300 --> 00:19:24,200
art, and we've got 24 hours to
do this and over the course of

340
00:19:24,200 --> 00:19:28,400
these 24 hours that you can with
your entry ticket, which

341
00:19:28,400 --> 00:19:32,900
generally maybe say a 10 ft,
you'd be able to contribute to

342
00:19:32,900 --> 00:19:37,200
the artwork and say that we are
going to have this be an overlay

343
00:19:37,200 --> 00:19:40,600
of all of these different types
of icons and figures, and brand

344
00:19:40,600 --> 00:19:43,900
logos and It is that people want
to contribute to this artwork

345
00:19:44,100 --> 00:19:47,500
and they say, I'm going to get
one one-hundredth of the square

346
00:19:47,700 --> 00:19:51,000
on this billboard and I'm going
to put my, my little own piece

347
00:19:51,000 --> 00:19:54,900
of art on that or my own script
or my own logo or whatever.

348
00:19:55,200 --> 00:19:57,700
Yeah.
And then that happens over 24

349
00:19:57,700 --> 00:20:02,900
hour period and that with each
single change Ulta can track the

350
00:20:02,900 --> 00:20:07,000
individual contributor to that
when it happened and have this,

351
00:20:07,200 --> 00:20:08,600
like, you.
And I've talked about before,

352
00:20:08,600 --> 00:20:12,000
Terrence this state machine,
this digital At State machine

353
00:20:12,000 --> 00:20:16,200
that says at this point in time
12 and a half hours into this

354
00:20:16,200 --> 00:20:20,500
24-hour timeline on this exact
date and time that this is what

355
00:20:20,500 --> 00:20:23,200
this piece of art look like.
And that I was the last

356
00:20:23,200 --> 00:20:25,500
contributed to it, right before
the next change.

357
00:20:25,500 --> 00:20:27,000
And I want to own that piece of
it.

358
00:20:27,000 --> 00:20:30,500
And I can own that piece of it
because of Ulta having this

359
00:20:30,500 --> 00:20:35,400
provenance of the point in time
and what the exact image looked

360
00:20:35,400 --> 00:20:39,900
like at that point and you've
got this tracking and tracing of

361
00:20:41,400 --> 00:20:44,300
Into art through history, which
then takes on, even more of a

362
00:20:44,300 --> 00:20:47,500
cultural significance when you
tie that to what's actually

363
00:20:47,500 --> 00:20:50,200
happening in the world on that
day, right?

364
00:20:50,400 --> 00:20:52,100
Yeah.
So that's where I my imagination

365
00:20:52,100 --> 00:20:53,800
is going with this.
Yes.

366
00:20:53,900 --> 00:20:56,400
And for me, it's like it's
Chuck.

367
00:20:56,400 --> 00:21:01,200
Is that jumping back to that
moment in time so it's like it's

368
00:21:01,200 --> 00:21:03,400
not just a list, it's a
timeline.

369
00:21:04,000 --> 00:21:09,000
So, a timeline for a new way to
distribute, a new way to publish

370
00:21:09,300 --> 00:21:13,100
a new way to monetize.
That's sort of timeline it's

371
00:21:13,100 --> 00:21:16,600
like it's a new business model.
Basically, if you think about it

372
00:21:16,600 --> 00:21:20,500
for for art for story, you know.
Yes, it's real time.

373
00:21:20,500 --> 00:21:26,500
And so we sort of see our to
take on a situation where its

374
00:21:26,500 --> 00:21:31,700
audience follow along with the
artist Journey, you know.

375
00:21:31,900 --> 00:21:38,100
It's so let me sum it up like
art right now is is released,

376
00:21:38,100 --> 00:21:42,900
there's a release date, you
know, there's a It work and it's

377
00:21:42,900 --> 00:21:46,800
released on this desk or in any
theater that entity drop.

378
00:21:47,500 --> 00:21:52,500
So I see that as an event.
Both I see the in the normal

379
00:21:52,700 --> 00:21:56,900
way, an artist works or Studio
works is there's there's events

380
00:21:56,900 --> 00:22:00,600
every day, there's like
Anonymous L dailies and the

381
00:22:00,600 --> 00:22:04,100
enduring between those daily
events, there's like events for

382
00:22:04,100 --> 00:22:08,600
you to preview work.
So I saw to see artists events

383
00:22:08,600 --> 00:22:13,000
from the very start and we all
love to see finish work and then

384
00:22:13,000 --> 00:22:16,900
like the making of.
So, when we talk about anchoring

385
00:22:16,900 --> 00:22:20,300
art, as it in advance, or really
saying is that there's an

386
00:22:20,300 --> 00:22:25,000
untapped Market there around
events and, you know, so you can

387
00:22:25,000 --> 00:22:29,600
revolve people to co-create or
collaborate before an event, it

388
00:22:29,600 --> 00:22:33,600
can connect them together.
If there's a band involved or

389
00:22:33,800 --> 00:22:36,900
brand involve, you know, they're
going to love this right?

390
00:22:37,400 --> 00:22:40,300
You get into the vent, it could
be for surprises.

391
00:22:40,600 --> 00:22:43,900
They can see the There there Co
Creations there.

392
00:22:44,400 --> 00:22:49,100
And then, after it's like this
unique thing that they can

393
00:22:49,100 --> 00:22:51,300
remember and be a part of, you
know?

394
00:22:51,600 --> 00:22:53,600
Yeah.
So take a nap them from the

395
00:22:53,600 --> 00:22:58,200
timeline from the creation,
opening up new roles for

396
00:22:58,500 --> 00:23:02,900
collectors, for audiences
totally different when you roll

397
00:23:02,900 --> 00:23:06,000
these centralizing art itself, I
suppose, yeah.

398
00:23:06,100 --> 00:23:10,100
Like, I one of the one of the
artists that you have featured,

399
00:23:10,200 --> 00:23:13,700
and that I know, Know that
you've shared his work around

400
00:23:13,700 --> 00:23:15,200
the bit.
I think it's Owen O'Keefe.

401
00:23:15,500 --> 00:23:18,000
Yeah.
And where there is some type of

402
00:23:18,000 --> 00:23:23,700
facial scanner that will monitor
your facial movements and will

403
00:23:23,700 --> 00:23:27,200
create this stream of generative
art that comes out of your

404
00:23:27,200 --> 00:23:32,200
facial movements.
Imagine at a concert at a gig

405
00:23:32,600 --> 00:23:36,800
where you've got these face
scanners happening and obviously

406
00:23:36,800 --> 00:23:40,500
totally Anonymous, but they
where you've got people's

407
00:23:40,500 --> 00:23:44,100
facial.
Years being the input, being the

408
00:23:44,500 --> 00:23:47,400
color on the canvas, right?
Yeah.

409
00:23:47,400 --> 00:23:50,500
And say you've got a hundred
people, a thousand people, the

410
00:23:50,500 --> 00:23:53,200
gig, and all their facial
gestures are contributing to

411
00:23:53,200 --> 00:23:55,200
this artwork.
It's kind of like an expression

412
00:23:55,200 --> 00:23:57,300
of joy that music brings.
Yeah.

413
00:23:57,300 --> 00:23:59,600
Right.
And that's a really interesting

414
00:23:59,600 --> 00:24:03,300
piece of art and say it, what?
Whoever it was, you know, for

415
00:24:03,300 --> 00:24:06,200
me, it would be awesome if it
was Jesus.

416
00:24:06,200 --> 00:24:07,700
I talk about you to way too
much.

417
00:24:07,700 --> 00:24:10,400
I don't think you two will ever
have this at a gig because

418
00:24:10,400 --> 00:24:15,500
they're getting Old, right?
So maybe Bono's son Eli right

419
00:24:15,500 --> 00:24:17,900
from their band.
Inhaler might have this at their

420
00:24:17,900 --> 00:24:21,700
gig this expression of Joy which
is this crowd-sourced community

421
00:24:21,700 --> 00:24:23,500
art work that's happening at a
gig.

422
00:24:23,800 --> 00:24:25,700
Yeah.
You know all of this stuff and

423
00:24:25,700 --> 00:24:27,700
being able to like we talked
about Express the provenance

424
00:24:27,700 --> 00:24:28,600
around.
It's pretty cool.

425
00:24:29,100 --> 00:24:30,000
Yeah.
Exactly.

426
00:24:31,000 --> 00:24:32,900
You thinking about the art of
the possible?

427
00:24:33,000 --> 00:24:36,300
No pun intended Terrence.
Yeah tell me what you think

428
00:24:36,300 --> 00:24:39,000
older looks like.
When for example we've got these

429
00:24:39,000 --> 00:24:42,800
virtual art galleries or Like
these virtual community art

430
00:24:42,800 --> 00:24:46,200
installations that we talked
about, you know, virtual Street

431
00:24:46,200 --> 00:24:50,100
murals come to mind as well.
And when all of this gains

432
00:24:50,100 --> 00:24:54,500
critical mass that you know,
kind of asking you this

433
00:24:54,500 --> 00:24:58,000
question, is prefaced on this
strong belief that I have that

434
00:24:58,000 --> 00:24:59,900
we're headed towards virtual
societies.

435
00:25:00,200 --> 00:25:03,000
And, you know, while I take
great comfort, in the fact that

436
00:25:03,000 --> 00:25:07,800
the new Apple Vision Pro VR
device looks a lot more like

437
00:25:08,000 --> 00:25:10,400
that headsets from Ready Player
one.

438
00:25:10,400 --> 00:25:14,400
Then the ones that We're used to
from meta and you know, formerly

439
00:25:14,400 --> 00:25:17,900
the Oculus ones.
I know all of this and you know

440
00:25:17,900 --> 00:25:21,700
all of this is a ways off.
We have a lot more work to do in

441
00:25:21,700 --> 00:25:25,000
order to make that possible and
that has a lot more to do with

442
00:25:25,000 --> 00:25:26,700
fiber optic cables.
There you go.

443
00:25:26,800 --> 00:25:31,800
So for the crowd parents and
showing off is VR headset and

444
00:25:31,800 --> 00:25:34,400
you know to link back to kind of
where this all came from

445
00:25:34,400 --> 00:25:38,300
Terrence, how do you temper your
own optimism for the virtual

446
00:25:38,300 --> 00:25:43,200
world and create value now for
creators In studios, that's not

447
00:25:43,200 --> 00:25:46,400
reliant.
On some big other societal

448
00:25:46,400 --> 00:25:48,700
Tipping Point, like the adoption
of Technology.

449
00:25:48,700 --> 00:25:50,600
How do you do this now?
Yeah.

450
00:25:51,000 --> 00:25:54,100
Okay.
So start with the latter right

451
00:25:54,100 --> 00:26:01,000
now II think it is to, to lower
the barrier entry for creators

452
00:26:01,000 --> 00:26:06,400
to creators can fail less.
Basically, so are idea is to

453
00:26:06,400 --> 00:26:10,800
create an experimental and sort
of a playful space on altar too

454
00:26:10,800 --> 00:26:13,200
fast.
Our error Tech and unreleased it

455
00:26:13,200 --> 00:26:15,300
early to them and get their
feedback.

456
00:26:15,300 --> 00:26:20,200
But you know, what creators
really want is they want to

457
00:26:20,200 --> 00:26:23,800
creatively challenged themselves
in the work, they do want to do

458
00:26:23,800 --> 00:26:27,700
the salary or the marketing.
So, building a partnership

459
00:26:27,700 --> 00:26:31,700
pipeline is very crucial at this
early stage, even if it's just

460
00:26:31,700 --> 00:26:35,600
one and it can be a small
partner Eddie, don't require

461
00:26:35,600 --> 00:26:40,000
that much especially emerging
creators, like creative coders

462
00:26:40,000 --> 00:26:43,800
because There, there's not
really a place that's serving

463
00:26:43,800 --> 00:26:45,300
them.
Very well right now.

464
00:26:45,600 --> 00:26:47,300
So that's where all the steps
in.

465
00:26:47,600 --> 00:26:51,600
So, yes, especially in the WebEx
or the immersive Art Space,

466
00:26:51,700 --> 00:26:54,300
particularly.
So that's, that's one thing.

467
00:26:54,700 --> 00:26:58,900
The other thing is to, for the
newcomers to a house with

468
00:26:58,900 --> 00:27:02,200
onboarding is like to Anchor it
around events, like did.

469
00:27:02,200 --> 00:27:06,800
So they've already been before
and if tizen web tree and

470
00:27:06,800 --> 00:27:10,500
they've been making interactive
installations in physical spaces

471
00:27:11,300 --> 00:27:14,200
You know, some of them I've been
doing this for years and so many

472
00:27:14,200 --> 00:27:16,100
ways.
You know, if we anchored around

473
00:27:16,100 --> 00:27:20,400
events then they can take and
understand that while maybe

474
00:27:20,400 --> 00:27:25,200
they're not really grasping the
current state of entities in the

475
00:27:25,200 --> 00:27:28,000
market day so they can get
behind that.

476
00:27:28,600 --> 00:27:31,300
And everything is just, you
know, basically be as supportive

477
00:27:31,300 --> 00:27:34,400
as possible.
Wait emerging artists, as well

478
00:27:34,400 --> 00:27:37,700
as talking with or getting the
conversation starter and

479
00:27:37,700 --> 00:27:40,000
building that trust with the
creative directors.

480
00:27:40,000 --> 00:27:43,600
We have In the entertainment
industry, could be a studio of 1

481
00:27:44,200 --> 00:27:49,500
or 10 or more and give them this
like Plug-In or to set two

482
00:27:49,500 --> 00:27:52,600
guests.
They can get in there, give them

483
00:27:52,700 --> 00:27:56,100
turn of route to make money but
yeah I suppose that's more of a

484
00:27:56,800 --> 00:28:00,400
long term to make money.
Yeah.

485
00:28:00,400 --> 00:28:03,300
Well no just it with the studio
side of things.

486
00:28:03,300 --> 00:28:06,900
Yeah, no.
I want to make money down could

487
00:28:06,900 --> 00:28:10,000
end well, we as you're
explaining this to me and, and

488
00:28:10,000 --> 00:28:14,500
knowing that You know, the team
size and growing that is

489
00:28:14,500 --> 00:28:17,300
important.
In that, you know, you as

490
00:28:17,300 --> 00:28:22,000
founder CEO or you as co-founder
CEO, your two most important

491
00:28:22,000 --> 00:28:26,300
responsibilities are going to be
or are now sales and

492
00:28:26,300 --> 00:28:27,500
fundraising.
Yeah.

493
00:28:27,600 --> 00:28:29,900
Right.
The two most important things

494
00:28:29,900 --> 00:28:34,200
and you know the other things
you mentioned around Innovation

495
00:28:34,200 --> 00:28:38,200
and Community interaction and
just being a good place for

496
00:28:38,200 --> 00:28:42,000
people to create that.
Those are things that were

497
00:28:42,000 --> 00:28:45,000
you've got an ecosystem growth
manager that you'd bring in or a

498
00:28:45,000 --> 00:28:46,600
partnership manager that you'd
bring in.

499
00:28:46,900 --> 00:28:49,300
Just looking at the size of the
opportunity here.

500
00:28:49,300 --> 00:28:52,700
Terrence obviously, the global
Art Market is huge right?

501
00:28:52,700 --> 00:28:57,400
And its massive and you know
getting altar to market.

502
00:28:57,400 --> 00:29:02,900
Now are you looking at this kind
of daunting lie, or are you

503
00:29:02,908 --> 00:29:05,800
looking at this with a big
hungry, ambitious smile on your

504
00:29:05,800 --> 00:29:09,000
face?
So based on the problems that

505
00:29:09,000 --> 00:29:14,100
I've seen in studio systems in
the studio system, and that

506
00:29:14,100 --> 00:29:16,400
doesn't necessarily mean
replacing.

507
00:29:16,400 --> 00:29:19,400
What is existing?
It's, it's a new opportunity.

508
00:29:20,000 --> 00:29:23,200
I started to see a lot of
problems there, so I suppose, I

509
00:29:23,200 --> 00:29:26,900
would say a big hungry smile on
my face.

510
00:29:27,600 --> 00:29:30,500
However, there's a bit of ways
to go.

511
00:29:30,600 --> 00:29:36,300
So that's where I see all the
sort of fitting in it's like,

512
00:29:36,800 --> 00:29:40,400
Getting every like the creative
technology is getting the coders

513
00:29:40,900 --> 00:29:43,400
and the animators, and everyone
in the same room.

514
00:29:43,400 --> 00:29:46,800
Basically.
And yeah, I've had that

515
00:29:46,800 --> 00:29:51,900
experience with working on the
Google project with aardman and

516
00:29:51,900 --> 00:29:54,100
literally it was a Google
engineer.

517
00:29:54,100 --> 00:30:00,200
Sitting in the room developing
YouTube 360 for the first time

518
00:30:01,100 --> 00:30:04,700
working with our project.
So I was an animator animating

519
00:30:04,700 --> 00:30:06,600
on it and there's a bunch of a
running mate.

520
00:30:06,800 --> 00:30:11,000
There's creative producers.
Aardman jianping cover from

521
00:30:11,000 --> 00:30:15,200
Pixar who don't into your
co-directed by the TV and

522
00:30:15,200 --> 00:30:17,400
Jerry's game.
We were all in the same room.

523
00:30:17,400 --> 00:30:22,000
It was amazing because we were
all getting to be creative and

524
00:30:22,000 --> 00:30:24,700
we were making a 360 interactive
short story.

525
00:30:25,100 --> 00:30:29,300
So, wherever you look, did the
animation would trigger, but in

526
00:30:29,300 --> 00:30:33,400
the, in the background, you
would still see other things

527
00:30:33,400 --> 00:30:35,200
were going on.
So it wasn't this overeating

528
00:30:35,200 --> 00:30:38,500
stop.
So yeah yeah, that wasn't she

529
00:30:38,500 --> 00:30:40,400
was 15.
So I really enjoyed that

530
00:30:40,400 --> 00:30:46,500
experience and I thought it's
such a shame that creators and

531
00:30:46,500 --> 00:30:49,800
Technologies aren't in the same
room making critical decisions

532
00:30:49,800 --> 00:30:53,300
together.
Yeah, no, I hear you, I hear you

533
00:30:53,300 --> 00:30:56,700
and does alter allow them to all
come into the same room

534
00:30:56,700 --> 00:30:59,000
together, obviously.
Right.

535
00:30:59,000 --> 00:31:01,700
If we had our own Studio we
would and that's one of the

536
00:31:01,700 --> 00:31:05,200
reasons like like like
physically but obviously firstly

537
00:31:05,200 --> 00:31:09,300
we're enabling Anyone, you know,
to join up.

538
00:31:09,500 --> 00:31:12,800
We didn't want to restrict it to
physical spaces.

539
00:31:13,000 --> 00:31:14,500
However, we'd love that.
That's why.

540
00:31:14,500 --> 00:31:18,800
We're we love the team up with
ideal collab and they run basic

541
00:31:18,800 --> 00:31:22,400
Library spaces and any events
organizer.

542
00:31:22,400 --> 00:31:25,400
He's doing creative challenges
or hackathons or, you know,

543
00:31:25,400 --> 00:31:29,100
stuff that would love to partner
up with with them who have

544
00:31:29,100 --> 00:31:30,800
physical spaces, you know?
Yeah.

545
00:31:31,200 --> 00:31:33,000
Gotcha.
Okay yeah.

546
00:31:33,000 --> 00:31:36,000
So call out to it to a number of
folks there.

547
00:31:36,300 --> 00:31:39,100
To explore some potential
Partnerships there and I know

548
00:31:39,100 --> 00:31:40,500
we're helping with a couple of
those.

549
00:31:40,500 --> 00:31:45,000
So yeah, listen we've you know
we talked a bit about the future

550
00:31:45,000 --> 00:31:47,100
here but let's really talk about
the future.

551
00:31:47,100 --> 00:31:50,000
Imagine you did have a time
machine and you could go visit

552
00:31:50,000 --> 00:31:54,000
your 60 year old self knowing
what you think the path is that

553
00:31:54,000 --> 00:31:57,400
you're going down now for the
next number of years, what would

554
00:31:57,400 --> 00:31:59,200
be the words of wisdom that
you're 60 year?

555
00:31:59,200 --> 00:32:05,800
Old self would give to you now?
So thing is I had I had written

556
00:32:05,800 --> 00:32:07,900
dying like, was that he
prophesied?

557
00:32:07,900 --> 00:32:12,900
Can't remember, go figure.
But the good thing is that, I

558
00:32:12,900 --> 00:32:16,100
think that would make sense.
I think I would say that because

559
00:32:16,200 --> 00:32:18,800
it makes sense to me, because
the journey is everything.

560
00:32:19,600 --> 00:32:22,400
Yeah.
I actually think going through

561
00:32:22,400 --> 00:32:25,800
the Journey is the fun part and
creators would resonate with me

562
00:32:25,800 --> 00:32:29,200
and now.
So we'll coders everyone.

563
00:32:29,700 --> 00:32:34,200
So, but in regards to You expose
a personal advice from my six

564
00:32:34,200 --> 00:32:38,300
year old self would be, why are
you not making your your your

565
00:32:38,300 --> 00:32:43,000
interactive animated story that
you have an idea for know?

566
00:32:43,700 --> 00:32:47,000
And it's based around basically
like the IP Wars.

567
00:32:47,600 --> 00:32:51,400
It's like which I feel is
inevitable in the states, right?

568
00:32:51,900 --> 00:32:54,900
We've got media giants, like
Disney Netflix, their own

569
00:32:54,900 --> 00:32:56,900
everything.
It's inevitable.

570
00:32:56,900 --> 00:33:00,200
They're going to come in and try
and take control of the energy

571
00:33:00,200 --> 00:33:03,500
space.
It's going to ensure with IP

572
00:33:03,500 --> 00:33:06,700
law.
So the idea would be to make a

573
00:33:06,700 --> 00:33:10,300
story around this and can fix
this problem on the way.

574
00:33:11,500 --> 00:33:15,900
Make a story, like an animated
story around, the IP Wars.

575
00:33:16,000 --> 00:33:18,300
Yeah.
That's, that's the idea is

576
00:33:18,300 --> 00:33:21,300
following a band of into your
entrepreneurs and creative

577
00:33:21,300 --> 00:33:26,000
coders to try and solve this
solution and save like how to

578
00:33:26,000 --> 00:33:28,400
take control of the NASA and
unity industry.

579
00:33:29,000 --> 00:33:31,100
Because the yeah, there's lots
of problems to be solved but I

580
00:33:31,108 --> 00:33:34,800
think See, if you could get
project like this going and it

581
00:33:34,800 --> 00:33:37,800
get its.
So they deal with a real-time

582
00:33:37,800 --> 00:33:42,900
interactive series is that
you've got it's not all done up

583
00:33:42,900 --> 00:33:47,800
front like a pre-rendered thing.
It's like done in sections and

584
00:33:48,900 --> 00:33:52,700
what's really interesting for me
is to explore how you can

585
00:33:52,700 --> 00:33:57,100
package off and distribute an
interactive series with

586
00:33:57,100 --> 00:34:00,800
ownership attached.
And then how dynamically those

587
00:34:01,500 --> 00:34:05,700
Thanks segments, like know the
scenes, the sequences, the

588
00:34:05,700 --> 00:34:08,800
beats, the story beats can be
distributed in a way, are not

589
00:34:08,800 --> 00:34:12,199
owned in a way that can then
dynamically change based on

590
00:34:12,199 --> 00:34:14,699
human input.
Yeah, they're involved in the

591
00:34:14,707 --> 00:34:15,699
story.
Yeah, yeah.

592
00:34:15,699 --> 00:34:19,400
I know, I'm seeing this how this
all could come together.

593
00:34:19,800 --> 00:34:22,600
It's mind-boggling.
It is mind-boggling and you

594
00:34:22,600 --> 00:34:27,699
can't, but help think of the
Neal Stephenson's, not snow

595
00:34:27,699 --> 00:34:30,300
crash.
But the next book in that series

596
00:34:30,300 --> 00:34:32,900
Diamond age.
Age and what were called r,

597
00:34:32,900 --> 00:34:38,400
actives or interactive story and
rack tours which are interactive

598
00:34:38,400 --> 00:34:44,900
actors and that where that
acting is just triggered or that

599
00:34:44,900 --> 00:34:49,000
by the reader or by the viewer
and says which way do we want

600
00:34:49,000 --> 00:34:53,199
the story to go?
And in this story, this young

601
00:34:53,199 --> 00:34:58,600
girl under the age of 10 or
something was more or less, her

602
00:34:58,600 --> 00:35:03,600
upbringing came through an
Active story feature that called

603
00:35:03,600 --> 00:35:09,000
this reactive that it's so,
yeah, that was written in 1995

604
00:35:09,000 --> 00:35:11,200
or 96, or something like that.
So you know.

605
00:35:11,700 --> 00:35:13,700
Yeah.
Maybe there's a shared bloodline

606
00:35:13,700 --> 00:35:17,200
there Terrance 100%.
And the thing is, the reason why

607
00:35:17,200 --> 00:35:20,800
I bring it up is because project
like this is such a big thing.

608
00:35:21,100 --> 00:35:24,100
But what will be wonderful, is
to see a blueprint or like,

609
00:35:24,100 --> 00:35:26,300
someone start this off?
Like, Choose Your Own Adventure,

610
00:35:26,300 --> 00:35:29,400
is is an early and what talking
about is about it, nearly

611
00:35:29,400 --> 00:35:32,000
version this, but let's Let's
face it.

612
00:35:32,000 --> 00:35:34,500
It's more than it's more than
just like, you know, type in

613
00:35:34,500 --> 00:35:36,200
something.
It is day.

614
00:35:36,200 --> 00:35:39,200
It's like self-aware, like and
like right now and I'll do

615
00:35:39,400 --> 00:35:42,700
anything George spill.
The two were in a tease can

616
00:35:42,700 --> 00:35:44,600
actually have relationships with
each other.

617
00:35:44,800 --> 00:35:50,600
You know, like, literally one of
the can detract and you don't

618
00:35:50,600 --> 00:35:56,400
can, you know, grow based on
what happens when someone means

619
00:35:56,400 --> 00:35:59,400
or less, but obviously we're
expanding that into more

620
00:35:59,800 --> 00:36:03,500
property-based I'm definitely
customization definitely I'm

621
00:36:03,500 --> 00:36:06,200
with ya basically my
six-year-old South would say

622
00:36:06,200 --> 00:36:11,200
like why are you not playing
with your tools or yeah.

623
00:36:11,500 --> 00:36:17,000
Or get funding to do that and
and believe me, I have tried and

624
00:36:17,000 --> 00:36:23,400
I do feel like actually that
even though Ted is as incredible

625
00:36:24,200 --> 00:36:26,300
as it is.
I think we're in a stage for a

626
00:36:26,300 --> 00:36:30,600
content is much needed like
quality content because it is,

627
00:36:30,900 --> 00:36:33,600
if You look at all the VR
headsets in the world today,

628
00:36:33,900 --> 00:36:38,100
what content, you know, is there
that it's going to pull people

629
00:36:38,100 --> 00:36:42,500
in to buy those headsets and,
you know, oh yeah.

630
00:36:42,500 --> 00:36:45,300
Well, you need the, you need the
operating system where

631
00:36:45,300 --> 00:36:48,100
developers are properly
incentivized to build the

632
00:36:48,100 --> 00:36:52,100
applications that will be
featured in that, you know, VRA

633
00:36:52,100 --> 00:36:54,900
our experience.
And, you know, and I think we're

634
00:36:54,900 --> 00:36:58,800
just a date there to into apples
announcement of their Vision Pro

635
00:36:58,800 --> 00:37:02,000
headset and hopefully, because
we know that The operating

636
00:37:02,000 --> 00:37:05,700
system behind iPhones has been
what has been the real driver of

637
00:37:05,700 --> 00:37:08,200
that business model, not the
phone itself.

638
00:37:08,200 --> 00:37:10,700
The phone itself is critically
important from a usability and

639
00:37:10,700 --> 00:37:13,400
ergonomics and people want that
type of thing.

640
00:37:13,400 --> 00:37:17,300
But listen, we're at the point
of the podcast Terrence where I

641
00:37:17,300 --> 00:37:19,900
ask the final question that we
asked everybody on the show.

642
00:37:20,200 --> 00:37:22,000
What's one thing that people
wouldn't expect to know about

643
00:37:22,000 --> 00:37:24,100
you?
This is a good one.

644
00:37:25,600 --> 00:37:29,500
I've been.
Well the thing is I suppose this

645
00:37:29,500 --> 00:37:31,100
law I haven't delivered it very
well.

646
00:37:31,500 --> 00:37:37,600
The one thing that people would
expect me and that I'm funny, I

647
00:37:37,607 --> 00:37:40,400
hadn't, are you?
Well, I think so.

648
00:37:40,800 --> 00:37:44,400
However, I laugh during our
conversations, you've got a,

649
00:37:45,000 --> 00:37:46,200
you've got a good sense of
humor.

650
00:37:46,200 --> 00:37:49,800
I'll give you that.
Yeah, or maybe weird sometimes

651
00:37:49,800 --> 00:37:54,700
but the or awkward as well.
Look, the thing is I'm funny but

652
00:37:54,700 --> 00:38:00,900
I'm also very serious.
So quite extreme any sense were

653
00:38:00,900 --> 00:38:03,300
so People don't know how to take
me.

654
00:38:03,800 --> 00:38:07,700
I can be really silly and then
also really serious about silly

655
00:38:07,700 --> 00:38:13,000
stuff.
So one thing that I suppose I

656
00:38:13,008 --> 00:38:15,700
was thinking, it's really
important that you do not laugh

657
00:38:15,700 --> 00:38:17,100
at this joke.
Yeah.

658
00:38:17,400 --> 00:38:22,200
Don't one thing I was thinking
was that I suppose let's see.

659
00:38:22,300 --> 00:38:24,800
I don't have this mix.
Is this really answering the

660
00:38:24,800 --> 00:38:26,200
question but let me see it
anywhere.

661
00:38:26,300 --> 00:38:33,000
So basically, my mum used to act
like random Isis, instead of

662
00:38:33,000 --> 00:38:35,700
reading books to me as a kid.
Okay happened.

663
00:38:35,800 --> 00:38:39,900
She loved to inject Her
Imagination and bringing life to

664
00:38:39,900 --> 00:38:41,500
the teddies and the objects in
the room.

665
00:38:42,100 --> 00:38:47,100
And I suppose that probably was
the driving factor for me to

666
00:38:47,100 --> 00:38:50,600
express myself as an animator
and work in industry for 20

667
00:38:50,600 --> 00:38:54,000
years.
But you know, people don't

668
00:38:54,000 --> 00:38:58,600
expect is that how seriously I
take that creativity and that

669
00:38:58,600 --> 00:39:01,100
that silliness as pose like this
because I do it in front of my

670
00:39:01,100 --> 00:39:05,700
own Kids.
Yeah, I can act stuff like that

671
00:39:05,700 --> 00:39:07,600
and having a career in animation
people think.

672
00:39:07,600 --> 00:39:10,600
Oh, that's a fun thing, you
know, but it's not all fun.

673
00:39:10,600 --> 00:39:15,200
It's not a serious
concentration, it's hard work,

674
00:39:15,300 --> 00:39:18,100
hard to master.
So, yeah, and it's, yeah, I

675
00:39:18,100 --> 00:39:21,300
suppose that's the thing.
Like, you know, I love to in

676
00:39:21,300 --> 00:39:23,600
Anime Studio act out in front of
the camera.

677
00:39:23,700 --> 00:39:25,500
That's you.
So fun, foldable.

678
00:39:25,500 --> 00:39:27,100
I'm so you have to be
vulnerable.

679
00:39:27,600 --> 00:39:30,400
You have to be ready for
critique.

680
00:39:31,200 --> 00:39:36,200
Every day, every minute.
So I'm very fun durable but also

681
00:39:36,400 --> 00:39:42,300
really stubborn too.
I hear that, yeah, I hear that.

682
00:39:42,400 --> 00:39:45,500
All right, we'll listen, that is
fascinating.

683
00:39:46,000 --> 00:39:49,100
I think we could go on for a
long time at digging into that.

684
00:39:49,100 --> 00:39:51,600
And that is the story of diamond
age.

685
00:39:51,600 --> 00:39:55,400
So I'm gonna Park that and I
know that we can go down this

686
00:39:55,400 --> 00:39:57,800
Rabbit Hole another time because
we have plenty more time to do

687
00:39:57,800 --> 00:40:01,100
that but Terrence listen, thank
you, it's been awesome.

688
00:40:01,300 --> 00:40:02,800
Awesome.
Having you on the show?

689
00:40:02,800 --> 00:40:05,600
Thank you so much.
And looking forward to talk to

690
00:40:05,600 --> 00:40:06,900
you again later on.
Yeah.

691
00:40:06,900 --> 00:40:13,100
Thanks very much, please.
That does it for this week,

692
00:40:13,100 --> 00:40:14,700
folks.
Thanks Terrence Riley for

693
00:40:14,700 --> 00:40:16,800
opening up his mind, to help us
figure out why he does.

694
00:40:16,800 --> 00:40:18,600
What he does.
You can learn more about

695
00:40:18,600 --> 00:40:21,100
Terrence and Ulta in the show
notes on our website money,

696
00:40:21,100 --> 00:40:22,100
never sleeps.
That IE.

697
00:40:22,500 --> 00:40:24,600
If you like what you heard,
please leave us a rating and a

698
00:40:24,607 --> 00:40:27,400
review on Apple podcast or
Spotify, is it helps others to

699
00:40:27,400 --> 00:40:29,700
find the show?
Thanks to Kona Brophy from

700
00:40:29,700 --> 00:40:32,600
creates, on for mixing and
editing this episode, Conan is

701
00:40:32,600 --> 00:40:34,700
an excellent medium and to get
in touch with when your think

702
00:40:34,700 --> 00:40:36,200
about launching your own
podcast.

703
00:40:36,500 --> 00:40:39,200
As for me, I'm an early stage
startup investor focused on

704
00:40:39,200 --> 00:40:41,400
where fintech me.
Crypto and crypto meets web 3,

705
00:40:41,700 --> 00:40:44,000
my lead the textures web through
accelerator there.

706
00:40:44,000 --> 00:40:45,900
Plenty of links in the show
notes on money, never sleeps

707
00:40:45,900 --> 00:40:49,200
that IE and how to get in touch.
So, don't hesitate to reach out

708
00:40:49,300 --> 00:40:51,600
finally till next time, thanks
for listening.

709
00:40:51,600 --> 00:40:52,100
See you
Terence Reilly Profile Photo

Co-founder & CEO, OLTA