Markets Never Close: The Case for Tokenized ETPs | Alex Pollak | 21Shares [EP. 308]
Markets don't close when the exchange does. They just move somewhere else.
In this episode of MoneyNeverSleeps, Pete Townsend speaks with Alex Pollak of 21Shares about why crypto ETPs are not just surviving the rise of onchain finance — they're about to become part of it.
Alex Pollak is Managing Director and Head of UK and New Markets at 21Shares, which provides the largest suite of cryptocurrency exchange-traded products in the world. Drawing on over 20 years in the ETF and ETP industry, Alex explains why the wrapper that made crypto accessible to institutions is now evolving into something programmable, tokenized, and potentially tradeable around the clock.
Across crypto, fintech, and traditional finance, the conversation around tokenized assets and 24/7 markets is moving from theory toward product reality. Exchanges, brokers, and issuers are beginning to ask what happens when the underlying assets never sleep but the fund structure still does.
Rather than being displaced by direct crypto ownership or onchain alternatives, ETPs may be about to get smarter — evolving from simple access vehicles into programmable baskets that operate inside a financial system that no longer has opening hours.
This isn't a crypto-versus-TradFi conversation. It's a discussion about financial infrastructure, total cost of ownership, and how one of the most successful product innovations in market history is quietly reinventing itself.
We cover
- Why buying crypto directly isn't always cheaper than using an ETP
- How total cost of ownership changes the calculation for institutional investors
- Why basket products are the next frontier — and what's holding them back
- How regulators in the US, UK, and Europe are shaping the pace of innovation
- Why 21Shares wants to tokenize its own ETPs
- What a 24/7 tradeable ETP actually looks like in practice
- Why the long runway for crypto ETPs is just beginning
Alex brings a perspective shaped by two decades of watching skepticism turn into a multi-trillion dollar industry — and sees the same pattern emerging in crypto ETPs today.
If you're a founder, operator, or investor trying to understand how traditional financial products and onchain systems are beginning to converge, this episode offers a clear-eyed view of where things are heading.
00:00 Markets never close: the cold open
00:30 Intro and guest welcome
01:00 How investors access crypto today
02:30 ETPs vs direct ownership: who uses what
03:30 Total cost of ownership and the spread argument
04:30 How ETP spreads have tightened over time
05:00 From single asset to basket products
06:00 What regulators in the UK, US and Europe are allowing
07:00 The dream: funds as smart contracts
08:00 Tokenizing ETPs and the 24/7 market problem
09:30 Technology ahead of regulation
10:30 The long runway for crypto ETPs
11:00 Closing thoughts and where to find 21Shares
MoneyNeverSleeps explores one big idea each week in under 15 minutes with founders, operators, and investors shaping crypto, fintech, AI, and onchain finance.
If you're interested in where financial infrastructure is heading — from tokenized assets and crypto ETPs to programmable markets and onchain settlement — subscribe and join the conversation.
π https://www.moneyneversleeps.ie/
#CryptoETPs #TokenizedAssets #OnchainFinance
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20 plus years ago, people were
very skeptical about the ETF
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industry.
So with the benefit of
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hindsight, 20 years later, it's
become an incredibly popular
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tool.
It reminds me of what we're
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00:00:09,960 --> 00:00:11,800
seeing in the crypto ETP space
as well.
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So I think it's got a very long
runway ahead of it.
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Even though with tokenized
assets, with blockchains, the
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way that people interact with
the financial system is changing
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all the time.
This is Money Never Sleeps.
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00:00:22,120 --> 00:00:24,720
Sharp riffs, big ideas and real
insights from smart people.
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I'm Pete Townsend.
Let's go money.
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Never sleeps well.
So joining the show today is
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Alex Pollock, Managing Director
and Head of UK and New Markets
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at 21 shares, providing the
largest suite of cryptocurrency
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exchange traded products or Etps
in the world, making crypto
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investing more accessible.
Welcome to the show, Alex.
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Pete, thanks for having me on.
Listen, Alex, when we caught up
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recently, we ended up in a
really interesting place and it
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wasn't just where crypto ET PS
are today, but where they might
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go next.
The first thing I wanted to dig
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into was that this thought I've
had that's been mulling for a
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few years and that as
institutions get more
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comfortable with custody, with
on chain operations, with
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wallets and the related security
around all that, do you think
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they're going to start holding
crypto directly rather than
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through ET PS?
Or is this really about
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operational risk appetite where
Etps will continue to play a
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role?
What do you think if we go back
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kind of, you know, 10 years or
more than that, it was quite
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difficult to to buy, buy crypto.
And the way that the market has
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evolved, I think has been really
helpful in allowing investors to
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access crypto, whether it be via
Etps, They can access crypto via
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centralized exchanges,
centralized crypto exchanges, or
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you can do it via a crypto
wallet or via a decentralized
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system as well.
So I think Etps will definitely
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play a part, but I think more
and more investors will look at
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other options as well as the
market evolves.
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I also think it what it depends
on what type of investor you
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are.
So if you are a an investor just
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looking to allocate a small part
of your capital to the crypto
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space, I think an ETP probably
is the easiest way to do it.
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You can trade it via your
regular brokerage account.
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It trades on a regular exchange.
It looking, it looks and feels a
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little bit like a regular
equity.
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Those investors will continue to
use Etps.
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I think if you're an asset
manager and you're running a
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multi asset portfolio, I think
the ETP is probably the easiest
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way to allocate to the space
because of AML and KYC and
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things like that.
However, I think you know, if
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you are somebody who is deeper
in in in the crypto world or
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you're a crypto native investor
and have been investing in the
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space for many years and you're
comfortable kind of with having
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your own wallet and password and
keys or you are running a crypto
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fund, then you'll probably trade
via one of the other routes,
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potentially not via an ETP, but
doing it directly.
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But but I think what is
interesting, Pete, is, is that
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the ETP narrative is evolving so
quickly.
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Investors, I think assume that
when they're buying crypto
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directly, it's going to be
cheaper than doing it via an
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ETP.
That's not necessarily always
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the case.
We always encourage clients to
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look at this from a, what we
call a TCO perspective, a total
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cost of ownership perspective.
So looking not just at kind of
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what the headline TR is, but
also looking at what the spreads
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are and looking at the
liquidity.
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And because investors want to
know that it's fine to buy, but
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they want to know that they can
sell as well.
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So you know, looking at that
TCO, looking at the liquidity
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and looking at how these
products have performed during
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stressful times is very
important as well.
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Yeah, that's interesting.
I hadn't thought about that in
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that you're going to have a
spread on what you buy or sell
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through a crypto exchange.
And if you're buying or selling
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through an ETP exchange traded
product, then the fund manager
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themselves might have negotiated
a different type of spread or a
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lower rate that you would
typically find buy directly
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through an exchange.
Pi, you know, a few years ago
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when I started at 21 shares, I
remember looking at some of the
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spreads and sometimes even for
some of the more popular coins,
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you know, you'd have spreads of
like 10-15 basis points.
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That's pretty wise.
But when you look at the market
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today like it's come down to
minus minuscule bits.
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If your US listeners, the Etps
there will actually they're ETFs
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in the US, they're some of the
most successful ETFs ever been
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launched in the US market and
those have spread of of
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minuscule bits.
If you do your homework and
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analysis, you'll find that you
may actually get a more value
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for money out of trading the ETF
or the ETP than going in any
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other way.
ET PS are a major financial
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innovation of the last, you
know, 30 years problem, right
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and that we're just at a point
where this is an evolution and
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that we have new products coming
in, we have new asset classes
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coming in and as the market
evolves that so will these
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products with you guys with 21
shares, this isn't just about
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single asset products because
those were technically phase
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one.
Do you think the next phase
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becomes more sophisticated
basket exposures effectively
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doing portfolio construction
inside the wrapper I?
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Mean, first of all, I, I've been
in the ETF industry for, for a
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very long time.
I remember 20 plus years ago I
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was working at iShares and
people were very skeptical about
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the ETF industry.
So, you know, with the benefit
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of hindsight, 20 years later, as
you say, it's become an
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incredibly popular tool.
It reminds me of how what we're
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seeing in the crypto ETP space
as well.
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So I think it's got a very long
runway ahead of it.
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Even though with tokenized
assets, with blockchains, the
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way that people interact with
the financial system is changing
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all the time.
I think baskets will become a
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lot more popular, but I don't
think we're there yet.
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I think at the moment the focus
is still the single coin ET PS
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It's it's a little bit of push
and pull.
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So I think, I think investors
are really interested in
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baskets, but I think many
investors are constrained by
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what regulators are doing for
your UK audience.
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For example, if we look at what
the FCA has done over the last
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six months, they, they, we,
we've made progress in the UK.
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The FCA has lifted the ban on
crypto, we call them ET NS here.
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So resale can now buy crypto ET
NS.
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But what they've done is they've
only opened it up to to Bitcoin
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and Ethereum.
So even even if you're a retail
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investor in the UK and you want
to buy a basket right now, you
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can't because because the
regulator doesn't allow it. the
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US is clearly kind of evolving a
little bit faster than that in
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Europe, as people become more
informed about the asset
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classes, the education improves
and people people want to get
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wider exposure, baskets will
become more relevant.
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But I don't think we're there
quite yet.
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OK, OK.
And just think about where it
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could all go, right?
And that the the dream scenario
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that people in investment
operations started talking about
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10 years ago was that a fund
itself becomes a smart contract.
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And that all of these very
complicated terms that get built
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into old school transfer Agency
systems and share registers and
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all of that, all of that goes
away.
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And when you can truly have
funds operating as smart
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contracts, they become what we
call composable and Etps itself
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will eventually become
programmable.
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What does that resonate for you
like E?
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TETFS are very efficient
vehicles, right?
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It's a great way of getting
exposed.
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Well, you know, whether you're
interested in equity or bonds or
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crypto or commodities, whatever
it is, it's a very, you know,
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it's, it's a great tool.
It's, it's a technology
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essentially.
And I, and I always thought,
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well, why would you need another
version of that when it's
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already a very efficient market?
But actually the way that
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markets are evolving where it is
becoming more of a 24/7 game,
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clearly, when, when your, your
Stock Exchange is closed, how,
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how do you buy and sell into
into this market?
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You know, I think the way that
what you're referring to is kind
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of tokenized versions of of the
EPS and you know, there are some
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big brokers out there who are
working on this.
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You know, we, we are definitely
looking at this.
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In fact, we, we really do want
to tokenize some of our, our
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only ETP's.
And I think the beauty of that
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from an investor perspective,
and it's all about, you know,
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giving investors the tools or
the solutions that they that
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they, that they need to help
them manage their portfolios.
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You know, if you wanted to, you
know, if you're too busy in the
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week to, to actually trade or
you want to maybe trade in the
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weekend based on some news
that's out there, you know, you
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could do it via a token on on,
on a blockchain.
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And then I think what would be
really interesting is that when
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the market opens on a Monday
morning, can you actually
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transfer it that into your
brokerage account?
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So, so, so, so kind of, you
know, make an efficient
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mechanism where you can trade
between the the token and the
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and the ATP.
Yeah, yeah, that's it.
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And it's if NASDAQ, the New York
Stock Exchange and others are
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making a big push into
tokenizing their exchange
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frameworks and tokenizing their
post trade frameworks that this
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all started 7-8 years ago and
now they're just really serious
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about this.
What you mentioned about the
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market opening and closing,
that's that's one interesting
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point is that markets are
effectively open 20% of the
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hours of the week.
How is that interplay going to
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work between we've got
instruments, underlying
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instruments that are trading
24/7 and we've got funds that
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are perhaps not trading 24/7.
How?
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How is that all going to play
out?
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I think that there is definitely
a group of investors who is
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trying to push for that.
But again, this is down to
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regulators as well.
Yeah.
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And so we really need regulators
to help create frameworks to
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give investors guidelines about
what they can and can't do.
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But I think once that is all
live and up and running and
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there's more clarity around
that, it is going to happen.
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So I think, you know, the, it's
almost like the technology is a
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little bit ahead of where the
regulators are.
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But I think once, once the
regulation comes into place, and
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I think it will do, I think we
will see more of that happening.
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In a nutshell, it's not the ET
PS are disappearing.
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They're not or I don't think
they will.
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They will continue to be there
as an instrument that is used
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for people to access certain
returns and certain assets and
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return exposures.
There's tons more innovation
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that can be done with ET PS,
from simple wrappers to
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programmable baskets in a market
that may not sleep anymore.
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Exactly.
Exactly.
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Wonderful.
So listen, Alex, thanks for
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00:10:53,880 --> 00:10:56,120
jumping into Rif with me on
this.
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What's the best way for people
to get in touch and to learn
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more about 21 shares?
Research and product information
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is on the website.
You've got some contact
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information on there as well.
We're on all the socials as
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well.
We as as an issuer, we're really
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trying to help investors access
this space and doing it in a
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responsible regulated vehicle
and producing content and
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research that will also help
them become more informed about
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the space.
Please look at the website, sign
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up to our newsletters or or get
in touch with us individually.
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Thank you and keep up the good
work.
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Great.
Wonderful.
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Thanks so much, Alex.